Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

BY Alison Smith - Head of Marketing EMEA
December 6, 2018

Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

15 Ways to Supercharge Your Business - Week 9

When challenging the status quo in the business world, a certain degree of resistance is inevitable.

In fact, according to a Forbes article citing research from Harvard Business School, 70% of all organizational change efforts fail “and one reason for this is executives simply don’t get enough buy-in, from enough people, for their initiatives and ideas.”

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6 Ways CRM Can Help You Manage Brexit Uncertainty

BY Mike Richardson, Managing Director - EMEA
November 14, 2018

6 Ways CRM Can Help Manage Brexit Uncertainty

6 Ways CRM Can Help You Manage Brexit Uncertainty

Regardless of your political viewpoint and the shape of Britain’s future relationship with the EU, one point of agreement seems to be that the impact on British businesses is likely to be substantial – whether or not they trade directly with the EU. But amid the uncertainty, we’ve seen a new sense of pragmatism emerging. Business intelligence software - in particular, Customer Relationship Management (CRM) – is playing a key role in helping companies continue to invest in growth while cushioning the impact of market volatility, preparing for changes ahead and exploring new market opportunities.

Let’s look at precisely why CRM systems are being harnessed by businesses like yours to chart a smooth course to the post-Brexit era.

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Sealing The Deal: All You Need To Know About Customer Acquisition

BY Alison Smith - Head of Marketing EMEA
October 24, 2018

How To Keep Your Customers Coming Back For More

Sealing The Deal All you need to know about customer acquisition

15 Ways to Supercharge Your Business - Week 8

Over the last couple of weeks we have focused our attention on how to retain your most valuable customers by building brand loyalty and securing repeat sales.

Although retention is vitally important, let’s switch our focus today to attracting new customers in order to expand your customer base.

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How To Keep Your Customers Coming Back For More

BY Alison Smith - Head of Marketing EMEA
October 18, 2018

How To Keep Your Customers Coming Back For More

15 Ways to Supercharge Your Business - Week 7

Congratulations to those of you following our Business Growth series - we’ve reached the half way stage on our mission to help you apply the New Customer Journey to your business!

In my blog last week, I touched on the importance of steering clear of guesswork and assumptions when it comes to identifying your most profitable customers. The logical next step from this – and the topic of this week’s content – is how to ensure those valuable customers stay loyal to your business and keep buying. With the average cost of new customer acquisition on the rise, this is the most cost-effective way to grow your business.

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Maximizer CRM 2019. New Release, New Features

BY Achim Klor

Maximizer CRM 2019: All-In-One CRM platform supports Predictable Growth and Salesforce Productivity

Maximizer CRM 2019 is here!

We are delighted, this week, to unveil a major new Maximizer CRM software release for 2019. Designed to empower users to cut through the noise and focus on what matters most, their customers, this release brings advanced lead management, custom view and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace Customer Success.

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Why ‘Customer Lifetime Value’ Matters To Your Business

BY Alison Smith - Head of Marketing EMEA
October 11, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 6

Here’s a question for you: do you know who your most valuable customers are?

In my experience, companies large and small make the mistake - at great cost to their business – of assuming they know the answer to this. But those assumptions are often outdated, or based on guesswork and instinct.

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Successful Segmentation – How to Work Your Data Assets

BY Alison Smith - Head of Marketing EMEA
October 2, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 5

Congratulations to those of you who have come on board with our 15 Ways to Supercharge Your Business Growth programme - we are already a third of the way along our path to learning how to adapt our businesses to the demands of the New Customer Journey.

Last week we zeroed in on the role of intelligent data management as the bedrock of so many vital areas of your business, in particular customer insight and engagement, efficient sales processes, strategic decision-making and maximising growth opportunities. This leads neatly to this week’s theme – data segmentation.

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Are you Drowning in the Data Deluge? Here’s How to Swim

BY Alison Smith - Head of Marketing EMEA
September 27, 2018

Drowning in the Data Deluge? Here's How to Swim

Data Deluge

15 Ways to Supercharge Your Business - Week 4

With more and more of you signing up to our new programme - 15 Ways to Supercharge Your Business Growth – we’re delighted that you’re putting our free eBooks, worksheets and best practice guides to immediate use and building your action plan for the New Customer Journey.

One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this week’s programme content, available exclusively if you sign up to receive our 15 daily emails.

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How to Unlock the Secrets of The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 20, 2018

How to Unlock the Secrets of The New Customer Journey

15 Ways to Supercharge Your Business - Week 3

Thank you to those of you who have already given us positive feedback on our 15 Ways to Supercharge Your Business programme! It’s great to see so many of you engaging with the content in your weekly emails, designed to help you analyse and adapt your business processes to the new, digital-first expectations of your customers and prospects.

Last week we took our first steps on the path to exploring the New Customer Journey, looking at the drivers behind the fundamental changes in customer behaviour and the typical stages of their journey from initial interest to point of purchase (and beyond).

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What Is The New Customer Journey? (And How to Master It)

BY Alison Smith - Head of Marketing EMEA
September 13, 2018

15 Ways to Take Advantage of Your New Customer Journey

We’re excited that so many of you have already signed up to our 15 Day Programme: The New Customer Journey!

As I introduced in my first blog last week, the emails that you – as valued participants in our Programme – will receive each week are designed to steer you through the course of the programme to help to bring your sales and marketing approach firmly into line with the demands and expectations of the modern, digital-first customer. Each email gives you access to great tools and information that will set you on the path to business growth.

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5 Sure Fire Ways to Take Your Customer Success to the Next Level

BY Harriet Ansell – Customer Success Manager
September 12, 2018

5 Sure Fire Ways to Take Your Customer Success to the Next Level

Regardless of the type or size of your company, it’s safe to say that your success in the modern business world relies on delivering a top-notch customer experience at all stages of the ‘customer journey’.  At its heart, this involves engaging proactively, thoughtfully and regularly with customers to ensure your business keeps its promises, has its finger on the pulse of their changing needs and objectives, and ultimately retains them as a happy customer.

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15 Ways to Take Advantage of Your New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 6, 2018

15 Ways to Take Advantage of Your New Customer Journey

The way that buyers behave and engage with your business has changed fundamentally over the last five years. It’s no exaggeration to say that businesses who fail to bring their strategy into line with the new needs and expectations of today’s customers and prospects, will be left behind by quicker-moving, more digitally-savvy, customer-centric competitors.

So how do you go about adapting your business to the New Customer Journey?

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Getting to Know the Maximizer Team: Customer Success

BY Alison Smith - Head of Marketing EMEA
August 17, 2018

Getting to Know the Maximizer Team: Customer Success

Welcome to the first in our series of features to introduce the passionate people within Maximizer that bring you great customer experience and help you deliver successful CRM to grow your business with confidence. And where better to start than with our Customer Success Team, EMEA Region.

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Three Ways To Send A Mail Merge In Maximizer

BY webmaster
June 24, 2015

GooglePlus_ProfileImageIf you work in a customer-facing role chances are you’ve done a mail merge at one time or another. Lets face it, nobody wants to type the same letter twice, so why not just use a single template and swap out the names, right? Well, if you're a Maximizer user, it's easy to do just that and to send merged mailings to your Maximizer contacts.

Now, for things like mass mailings or marketing initiatives where you need to track detailed metrics like open counts or clickthrough rates, you’ll want to harness the full power of Maximizer’s Campaign module. But what about those times when you just need to send out a simple letter or email to a couple of contacts? Here are a few ways that you can quickly and easily do one-off mail merges in Maximizer.

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What is Hubspot?

BY webmaster

hubspot

We often get asked 'What is Hubspot?' Or what is this inbound marketing thing all about? Take a moment to watch a very effective video from Hubspot and you'll walk away with a great understanding of both.

Hubspot is an inbound marketing  SaaS software that helps businesses generate valuable inbound leads. The Hubspot platform acts as a “hub” that integrates several inbound marketing tools such as SEO, email, content management, analytics, blogging among others all under one roof.

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