CRM Software That Keeps You in Control

Maximizer CRM. Canadian Made. Canadian Trusted.

Adapts to your business. Easy to implement with ongoing support. Powerful configurations that don’t require dedicated IT resources. AI-insights to drive success and prioritize your time.

Adapts to your business and is easy to implement with ongoing local support. Data centres in Canada to protect your critical information where you need it.

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Explore Maximizer Solutions

Trusted by 120,000 teams worldwide

Know your critical activities and track performance

Get alerts, recommendations for next actions, and never miss a key signal for generating new customers and maintaining customer retention.

Receive timely insights delivered throughout the day

Thousands of teams trust Maximizer to surface insights for what activities and opportunities need attention, and in what order.

Harness AI to win back time for high-impact decisions

Offload repetitive tasks so you can do more of what a CRM doesn’t do: making decisions and leading your team.

See Maximizer in action

Start the interactive tour to see how Maximizer works. Users can configure and customize unique views with no dev required.

Product tour

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The tools you need to
power success

Activity Timeline

Use AI to summarize your calls, emails, appointments, and notes to get a detailed overview of all interactions.

Email & Calendar

Manage your to-do list and sync emails and appointments to Maximizer without leaving your inbox.

Lead Handling

Separate leads from deals to keep your contacts and pipeline ready for the next move.

Dynamic Pipeline

Customize your processes with proven methodologies or create your own to build a winning pipeline.

AI-Powered Playbook

Empower sales professionals at every stage of the sales cycle with human-centric AI.

Reports & Analytics

Monitor team performance and track progress against your targets with detailed out-of-the-box dashboards.

Connect to your favorite tools

Check out Maximizer’s integrations that help connect you to the tools you use everyday.

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Companies choose to partner with Maximizer

“It’s a versatile CRM that has proven to be multifunctional for our company. We would be lost without Maximizer!”

Angie Merrell,

Vice President of Risk Management

“Extremely user friendly. Easy to access reports and excellent customer service.”

Rita Koch,

Executive Assistant

“Probably the best customer service of any IT company on the planet. However, it’s very rare that we need them due to the quality of the product.”

Scott Fry,

Managing Director

Case studies

Best in class CRM software

Over 35 years of delivering exceptional results.

Learn why people love Maximizer

Best CRM for Insurance Brokers in Canada: Top Tools to Thrive in 2025

Try Maximizer Today

Experience the difference Maximizer can make for you and your team. Access accurate data and better insights to make decisions that deliver success with a CRM built that’s built for what you need.

Book a demo

CRM Software That Keeps You in Control

Maximizer CRM. Canadian Made. Canadian Trusted.

Explore Maximizer Solutions

CRM for Financial Services

CRM for Sales Leaders

CRM for Microsoft Users

Know your critical activities and track performance

Receive timely insights delivered throughout the day

Harness AI to win back time for high-impact decisions