Customer Service Articles > Blog | Maximizer CRM

Connect Your Business-Critical Apps

BY Jan Carter - Head of Product & Development
October 25, 2017

Connect Your Business-Critical Apps

You want to see everything to do with each customer in order to deliver effective, timely service and win customer loyalty. But your business likely uses multiple apps – your email, your accounting software and more. Unfortunately, these apps don't always talk well to each other, creating data silos that hamstring your ability to work quickly.

We recognize our customers' needs for easy, cost-effective connectivity. And that's why we've revamped Maximizer CRM to integrate all your tools, effortlessly. The App Directory connects your diverse business-critical apps, bringing you closer to customers, prospects and business partners than ever before.

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How Enterprise Businesses Can Benefit From A Live Chat

BY Jason Grills - Guest Blogger
July 11, 2017

How Enterprise Businesses Can Benefit From A Live ChatIn order to completely follow up on the customer’s journey, enterprise business organizations need to implement different tools that will allow them to engage their customers the right way. Consumers need to be engaged online in order to create entry points that will lead to a successful purchasing process.

Creating such a customer journey isn’t an easy task. It is important to know which tools to use and how to use them to empower your business and allow customers to take their purchase in their own hands.

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Maximizer CRM 2017 is here!

BY Peter Nielsen, Manager of Products
October 25, 2016

Maximizer CRM 2017

Drum roll please – launch day is here and the product team is super excited (and a bit relieved) to share Maximizer CRM 2017 with folks across the globe.

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How Sales and Service Can Enhance a Customer’s Experience

BY David Brennan, Sales Manager EMEA
June 15, 2016


How Sales and Service Can Enhance a Customer's Experience

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.” ― Jeff BezosClick To Tweet

In today's global environment where many products can start to look the same, what sets a company apart is the level of customer service it provides. However, that is not always so straightforward since among other variables different customers have different expectations. To illustrate, one customer might want a personal relationship, while another is happiest if you get them their product, and then leave them alone. The key is how do businesses differentiate between the two? Well, it all starts off by first getting to know and understand your client. From then, you should tailor your service based on their preferences. So, where do sales and service come along? Read on to learn more.

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How Do You Delight Your Customers?

BY David Brennan, Sales Manager EMEA
May 30, 2016

customer experienceDo you successfully generate leads but find it hard to retain customers?

Do you want to turn your casual customers into loyal advocates for your business?

Is there a gap between how you envision your customer experience and how your employees execute?

If you want to impress your customers and garner their allegiance, you will need to create an unforgettable experience that they will share with their networks and that will keep them returning for another dose.

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Customer Service versus Customer Experience – Which Is Champion?

BY David Brennan, Sales Manager EMEA
April 25, 2016

Customer Service versus Customer ExperienceThink about the last time you received great customer service. You most likely described it as ‘that company gave great customer service’ but what you most likely meant is your overall experience with company. When talking, people often confuse customer experience with customer service, and while they are undoubtedly related, they’re by no means the same thing. In fact, customer service is just a piece of the customer experience equation. I feel this quote sums it up in a nutshell,

'If a customer has to call customer service, then something has gone wrong with their experience'Click To Tweet

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Customer Intelligence: How Well do You Know Your Customers?

BY Mike Richardson, Managing Director - EMEA
March 17, 2016

Customer IntelligenceMost businesses are now on a mission to become more customer-centric. The emphasis is shifting from transactions, processes, products, and channels to the ultimate source of immediate and long term profitability—the customers. This change is driven by intensified competition, deregulation, globalization, and saturation of market segments. Last, though not least, this change is driven by the Internet. Thanks to technology, all the power lies in the hands of the customers – they can instantly compare prices, quality and other features with your direct competitors. Dissatisfied customers can shift their loyalty elsewhere, to find alternative businesses whose offering better suits what they are looking for.

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Learning From Customer Complaints

BY Linda Halabi - Guest Blogger
February 23, 2016

How to learn from customer complaints Customer complaints are a valuable resource that can help you improve the way your business operates. A typical business hears from only 4% of its dissatisfied customers. That means each complaint may represent numerous customers who feel the same way but didn’t reach out. Customers who take the time to complain are really doing you a favor by telling you what went wrong for them with your product, process, or communication.

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Getting the Most out of your Maximizer Experience

BY Maximizer
February 18, 2016

Maximizer Support - here to help Are you a Maximizer customer and have a problem with your Maximizer system? We are here to help.

The Maximizer Customer Service and Support mandate is to make sure that you, our customers, have the most productive experience possible with your Maximizer system in order to help you grow your business. Our dedicated team of professionals is here from 6amPST through 5pmPST Monday to Friday to assist you. If your issue isn’t an emergency, send us an e-mail and we will get back to you within one business day. If your problem can’t wait – call us and you will get immediate assistance.

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Top 5 Ways To Improve Customer Relationships By Using CRM Software

BY Christopher Meloni - Guest Blogger
November 24, 2015

building relationships, CRM Today, it is an obvious fact that for a customer or a client, there is no dearth of options as far as doing business with an organization or shopping from any Ecommerce store is concerned. And hence, if you are a business owner or an online retail store owner, it becomes imperative for you to make sure that your existing customers, or even new ones, stick to your organization or store for doing business or shopping. And here is where the need for building a strong and unbreakable relationship with your customers comes in. For this, there are numerous Customer Relationship Management (CRM) software solutions available out there, but the important thing is to utilize CRM software in order to strike an ever-lasting chord with your customers. If you are wondering how to do so, then here are top 5 ways to improve customer relationships by using CRM software. Read On...

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Why Live Chat Is Beneficial For Your Business

BY Maximizer
September 2, 2015

Why live chat is beneficial for your business Nowadays, consumer expectations of customer service have reached new heights, providing support via phone and/or email has become the default standard for most companies. Businesses are engaging with more and more customers through online channels. Now, more than ever, businesses need to fully embrace the online customer experience to provide quality online support.

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Why Your SME Could Benefit from Cloud Based Applications

BY Maximizer
July 21, 2015

Using cloud based applications can provide a multitude of benefits for SMEs - they offer a secure way of sharing documents and ideas, as well as keeping all your key information safe from data loss.

Cloud computing provides a flexible and affordable way of sharing and producing documents, web conferencing, international calling, online storage and various other vital jobs needed for your SME to operate.

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Why Customer Retention Is so Important?

BY Maximizer
July 16, 2015

We are in tough times. Most of us have limited funds for large marketing efforts but there are opportunities for all of us to make the most of what we already have, and position ourselves properly for future market events, whatever they may be.

It is a great idea to consider whether you can build on your existing relationships. There are significant costs in finding new clients in the form of Marketing and Sales costs. Add to this the possibility that if you have a group of customers who buy from you repeatedly, they already know that they can work with you and they may well pass on the good news to further prospects! This has the double benefit of reduced marketing cost per customer and improved revenue.

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Taking Customer Service ‘Social’ on Twitter

BY Maximizer
June 24, 2015

customertwitterTwitter and social media are redefining the concept of customer service. Using Twitter as a customer service tool allows all types of organizations to promote a positive brand image and solve customer problems at a lower cost compared to that of email and telephone service.

A study conducted by Simply Measured showed that 99% of brands are on Twitter and 30% have a dedicated customer service handle. A survey by Edison Research found that 42% of consumers who complain on Twitter expect a reply in an hour or less. What these numbers tell us is that providing exceptional customer services on Twitter is no longer optional.  Yet only 28% of small businesses have a planned social media strategy.

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How to Integrate Social Media Into Your Service Strategy

BY Maximizer

socialserviceCustomer service strategies aren’t what they used to be. Customers used to hear from companies only after something broke or when a bad experience had escalated both parties to the point of returning a product or ending the relationship. Today’s social media technology has forced sales and service organizations to become proactive rather than reactive when it comes to staying in touch with customers, anticipating their needs throughout the life cycle of sale and listening to their needs to customer service needs post sale.

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Why Your Company Needs Proactive Customer Service

BY Maximizer

customerserFor some business good customer service is measured by how they respond to problems after they arise. Purely reactive customer service is a thing of the past. Nowadays customers already expect reactive customer service. If you really want to set yourself apart from your competitors; your business needs to implement a proactive customer service strategy.

When used appropriately, customer service will significantly increase the lifetime value of a customer. But how do you transition your customer service from purely reactive to being proactive?

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5 Ways to Boost Employee Morale

BY Maximizer

moraleEmployees are the heart of an organization, they produce the supply and create the demand. So, when employees are not happy, it is inevitable that the business will suffer. Tom Wright, PhD, a professor at Kansas State University and industrial-organizational psychologist concludes that: “People who are more psychologically well and happier tend to be better producers.”

Smart managers and HR departments understand the importance of investing in employee satisfaction. And to your surprise, implementing these perks and incentives may not be as costly as you may think. Here are 5 ways to boost employee morale and keep your employees innovative, energized and satisfied.

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How Investing in Customer Service Can Go a Long Way

BY Maximizer

excelentcdBehind all the complex operations required to run an organization, it is easy to neglect the most crucial relationship that will keep revenue flowing: customer relationships.

Think of your customers as the lifeblood of your business. Thanks to their customer base companies can keep on growing and keep their customer base satisfied. Due to the heavy competition in almost every industry, businesses should not only provide quality products/services to their customers but also reward them with kindness, appreciation and attentive service.

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3 Ways To Immediately Improve Customer Service Levels

BY Maximizer

improvecsMost companies live or die by their reputation, and that perception is largely created through the various ways staff interacts with customers. And yet, according to Forrester research, 42 percent of customer service agents are unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces and multiple applications.

According to a RightNow Customer Experience Impact Report, 89 percent of consumers have stopped doing business with a company after experiencing poor customer service.

If you want to strengthen customer service levels and increase overall customer satisfaction, follow these 3 easy to implement tips.

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How to Build a Solid Business Reputation

BY Maximizer

metricsWith the click of a mouse a company’s reputation can be severely tarnished. Negative tweets, blog posts, web pages or reviews have the power to inflict grave damage to any company regardless of its size or vertical. When a prospect searches for a solution or specific vendor online, and negative publicity ranks within the first few results in the Search Engine Results Page (SERP) the company’s bottom line might be in jeopardy.

According to an article from the USA Today, “online reputation is crucial for small businesses.” It is now necessary for businesses to rely on applications such as Review Trackers to keep track of online reviews from all major review sites.

If you do not want to spend time & resources responding to negative reviews and rebuilding your brand, your business must build a robust reputation.

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5 Easy Ways To Obtain Customer Feedback

BY Maximizer

customerfeedbackWhat are your customers saying?

The one question that could make or break your business. And you’d better know the answer.

Customer feedback can tell you how you should invest time, attention and dollars in your business.

The success of your business is centered on your customers. Learning your customer’s opinions and obtaining customer feedback should be a routine function of your business operations. Some businesses collect customer feedback through surveys, emails and questionnaires.

You can gain an array of outlooks regarding your company through web surveys, social media, and even by, simply having your sales and support reps ask questions on the phone.

Customers’ feedback will let you know which areas you are excelling at, and those areas that need improvement.

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How To Keep Your Customers Happy Using CRM

BY Maximizer

we love customersCustomer relationship management (CRM) is a system used to manage a company's interactions with current and future customers. There are many reasons why it is greatly beneficial for your business to choose a CRM system that meets your needs.

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How Intelligent Is Your CRM?

BY Maximizer

intelligent crmBig data is the Halloween-scary catch phrase that leaves everyone running for the hills. The word alone makes you feel as if you're barely breathing, covered up under a mountain of files and information. However, you need that data to better understand your business and clients. So, how do you decipher it all? Through analytics, In fact, your CRM system is one of the most effective reporting tools you have. With a modern intelligent CRM you can make the most of your business intelligence.

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How To Get Your Business Noticed This Christmas

BY Maximizer

christmasThere is no question that the holiday season is a busy time of year for most businesses. However, amid all the hustle and bustle and your competition trying to “outshine” you, do you know what to do to be sure that you are noticed? What will help your business seem different from all the rest during this holiday season? One of the first things you should do is get involved in the holiday spirit – even if you don’t sell gift items, the festivity of your decorations will be enough to attract some attention.

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Neglecting Customer Service Is One Operational Risk That Only Good CRM Can Negate

BY Maximizer
May 26, 2015

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Multi-Channel Customer Service: Giving People What They Want, Quickly

BY Maximizer
February 26, 2015

In my younger, more activist days, I succeeded in boycotting every supermarket down my road. One, for example, no longer received my custom because I was forced to wait ten minutes at the till while two staff members had a chat about what they were going to have for dinner (this was in France, so perhaps it’s normal).

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How Micro-Conversion Leads to Better Customer Service

BY Maximizer

If you’ve read our other blogs on using micro-conversion for Sales and Marketing, you will appreciate the benefits that can be reaped from such an approach – but how can it help to improve customer service?

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How Social Customer Service Can Assist You over the Christmas Period

BY Maximizer
January 26, 2015

Customer service is an important part of your business but over the holidays, especially Christmas, it is even more important. Christmas time is a time of year where everyone is out shopping for the best deals and has a busy schedule they must adhere to. It is important to make sure that your company is offering top of the line customer service throughout the Christmas holiday to ensure higher revenues and also customer retention. Without great Christmas customer service, how will your company compete with companies offering better social customer service?

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How to Increase Self-Service Adoption When Your Company Moves to the Cloud

BY Maximizer

With the end of Windows XP, many companies are moving to new operating systems and looking to update their software. Gartner predicted that after Microsoft ended its support of Windows XP and Office 2003, “more than 15% of midsize and large enterprises will still have Windows XP running on at least 10% of their PCs”.

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How Online Self-Service Brings Both Internal and External Benefits to Contact Centres

BY Maximizer

Web self-service is the first activity allowing users of an online website or software to gain access to information they need, without having to request external assistance. Two basic examples would be self-service for a customer on an e-commerce website, or an employee receiving real-time guidance on a business software without having to ask for assistance from a manager or IT team member.

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