Customer Service Articles > Blog | Maximizer CRM

Why ‘Customer Lifetime Value’ Matters To Your Business

BY Alison Smith - Head of Marketing EMEA
October 11, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 6

Here’s a question for you: do you know who your most valuable customers are?

In my experience, companies large and small make the mistake - at great cost to their business – of assuming they know the answer to this. But those assumptions are often outdated, or based on guesswork and instinct.

Read More

Successful Segmentation – How to Work Your Data Assets

BY Alison Smith - Head of Marketing EMEA
October 2, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 5

Congratulations to those of you who have come on board with our 15 Ways to Supercharge Your Business Growth programme - we are already a third of the way along our path to learning how to adapt our businesses to the demands of the New Customer Journey.

Last week we zeroed in on the role of intelligent data management as the bedrock of so many vital areas of your business, in particular customer insight and engagement, efficient sales processes, strategic decision-making and maximising growth opportunities. This leads neatly to this week’s theme – data segmentation.

Read More

Are you Drowning in the Data Deluge? Here’s How to Swim

BY Alison Smith - Head of Marketing EMEA
September 27, 2018

Drowning in the Data Deluge? Here's How to Swim

Data Deluge

15 Ways to Supercharge Your Business - Week 4

With more and more of you signing up to our new programme - 15 Ways to Supercharge Your Business Growth – we’re delighted that you’re putting our free eBooks, worksheets and best practice guides to immediate use and building your action plan for the New Customer Journey.

One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this week’s programme content, available exclusively if you sign up to receive our 15 daily emails.

Read More

How to Unlock the Secrets of The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 20, 2018

How to Unlock the Secrets of The New Customer Journey

15 Ways to Supercharge Your Business - Week 3

Thank you to those of you who have already given us positive feedback on our 15 Ways to Supercharge Your Business programme! It’s great to see so many of you engaging with the content in your weekly emails, designed to help you analyse and adapt your business processes to the new, digital-first expectations of your customers and prospects.

Last week we took our first steps on the path to exploring the New Customer Journey, looking at the drivers behind the fundamental changes in customer behaviour and the typical stages of their journey from initial interest to point of purchase (and beyond).

Read More

What Is The New Customer Journey? (And How to Master It)

BY Alison Smith - Head of Marketing EMEA
September 13, 2018

15 Ways to Take Advantage of Your New Customer Journey

We’re excited that so many of you have already signed up to our 15 Day Programme: The New Customer Journey!

As I introduced in my first blog last week, the emails that you – as valued participants in our Programme – will receive each week are designed to steer you through the course of the programme to help to bring your sales and marketing approach firmly into line with the demands and expectations of the modern, digital-first customer. Each email gives you access to great tools and information that will set you on the path to business growth.

Read More

5 Sure Fire Ways to Take Your Customer Success to the Next Level

BY Harriet Ansell – Customer Success Manager
September 12, 2018

5 Sure Fire Ways to Take Your Customer Success to the Next Level

Regardless of the type or size of your company, it’s safe to say that your success in the modern business world relies on delivering a top-notch customer experience at all stages of the ‘customer journey’.  At its heart, this involves engaging proactively, thoughtfully and regularly with customers to ensure your business keeps its promises, has its finger on the pulse of their changing needs and objectives, and ultimately retains them as a happy customer.

Read More

15 Ways to Take Advantage of Your New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 6, 2018

15 Ways to Take Advantage of Your New Customer Journey

The way that buyers behave and engage with your business has changed fundamentally over the last five years. It’s no exaggeration to say that businesses who fail to bring their strategy into line with the new needs and expectations of today’s customers and prospects, will be left behind by quicker-moving, more digitally-savvy, customer-centric competitors.

So how do you go about adapting your business to the New Customer Journey?

Read More

Getting to Know the Maximizer Team: Customer Success

BY Alison Smith - Head of Marketing EMEA
August 17, 2018

Getting to Know the Maximizer Team: Customer Success

Welcome to the first in our series of features to introduce the passionate people within Maximizer that bring you great customer experience and help you deliver successful CRM to grow your business with confidence. And where better to start than with our Customer Success Team, EMEA Region.

Read More

Connect Your Business-Critical Apps

BY Jan Carter - Head of Product & Development
October 25, 2017

Connect Your Business-Critical Apps

You want to see everything to do with each customer in order to deliver effective, timely service and win customer loyalty. But your business likely uses multiple apps – your email, your accounting software and more. Unfortunately, these apps don't always talk well to each other, creating data silos that hamstring your ability to work quickly.

We recognize our customers' needs for easy, cost-effective connectivity. And that's why we've revamped Maximizer CRM to integrate all your tools, effortlessly. The App Directory connects your diverse business-critical apps, bringing you closer to customers, prospects and business partners than ever before.

Read More

How Enterprise Businesses Can Benefit From A Live Chat

BY Jason Grills - Guest Blogger
July 11, 2017

How Enterprise Businesses Can Benefit From A Live ChatIn order to completely follow up on the customer’s journey, enterprise business organizations need to implement different tools that will allow them to engage their customers the right way. Consumers need to be engaged online in order to create entry points that will lead to a successful purchasing process.

Creating such a customer journey isn’t an easy task. It is important to know which tools to use and how to use them to empower your business and allow customers to take their purchase in their own hands.

Read More

Maximizer CRM 2017 is here!

BY Peter Nielsen, Manager of Products
October 25, 2016

Maximizer CRM 2017

Drum roll please – launch day is here and the product team is super excited (and a bit relieved) to share Maximizer CRM 2017 with folks across the globe.

Read More

How Sales and Service Can Enhance a Customer’s Experience

BY David Brennan, Sales Manager EMEA
June 15, 2016


How Sales and Service Can Enhance a Customer's Experience

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.” ― Jeff BezosClick To Tweet

In today's global environment where many products can start to look the same, what sets a company apart is the level of customer service it provides. However, that is not always so straightforward since among other variables different customers have different expectations. To illustrate, one customer might want a personal relationship, while another is happiest if you get them their product, and then leave them alone. The key is how do businesses differentiate between the two? Well, it all starts off by first getting to know and understand your client. From then, you should tailor your service based on their preferences. So, where do sales and service come along? Read on to learn more.

Read More

How Do You Delight Your Customers?

BY David Brennan, Sales Manager EMEA
May 30, 2016

customer experienceDo you successfully generate leads but find it hard to retain customers?

Do you want to turn your casual customers into loyal advocates for your business?

Is there a gap between how you envision your customer experience and how your employees execute?

If you want to impress your customers and garner their allegiance, you will need to create an unforgettable experience that they will share with their networks and that will keep them returning for another dose.

Read More

Customer Service versus Customer Experience – Which Is Champion?

BY David Brennan, Sales Manager EMEA
April 25, 2016

Customer Service versus Customer ExperienceThink about the last time you received great customer service. You most likely described it as ‘that company gave great customer service’ but what you most likely meant is your overall experience with company. When talking, people often confuse customer experience with customer service, and while they are undoubtedly related, they’re by no means the same thing. In fact, customer service is just a piece of the customer experience equation. I feel this quote sums it up in a nutshell,

'If a customer has to call customer service, then something has gone wrong with their experience'Click To Tweet

Read More

Customer Intelligence: How Well do You Know Your Customers?

BY Mike Richardson, Managing Director - EMEA
March 17, 2016

Customer IntelligenceMost businesses are now on a mission to become more customer-centric. The emphasis is shifting from transactions, processes, products, and channels to the ultimate source of immediate and long term profitability—the customers. This change is driven by intensified competition, deregulation, globalization, and saturation of market segments. Last, though not least, this change is driven by the Internet. Thanks to technology, all the power lies in the hands of the customers – they can instantly compare prices, quality and other features with your direct competitors. Dissatisfied customers can shift their loyalty elsewhere, to find alternative businesses whose offering better suits what they are looking for.

Read More

Learning From Customer Complaints

BY Linda Halabi - Guest Blogger
February 23, 2016

How to learn from customer complaints Customer complaints are a valuable resource that can help you improve the way your business operates. A typical business hears from only 4% of its dissatisfied customers. That means each complaint may represent numerous customers who feel the same way but didn’t reach out. Customers who take the time to complain are really doing you a favor by telling you what went wrong for them with your product, process, or communication.

Read More

Getting the Most out of your Maximizer Experience

BY webmaster
February 18, 2016

Maximizer Support - here to help Are you a Maximizer customer and have a problem with your Maximizer system? We are here to help.

The Maximizer Customer Service and Support mandate is to make sure that you, our customers, have the most productive experience possible with your Maximizer system in order to help you grow your business. Our dedicated team of professionals is here from 6amPST through 5pmPST Monday to Friday to assist you. If your issue isn’t an emergency, send us an e-mail and we will get back to you within one business day. If your problem can’t wait – call us and you will get immediate assistance.

Read More

Top 5 Ways To Improve Customer Relationships By Using CRM Software

BY Christopher Meloni - Guest Blogger
November 24, 2015

building relationships, CRM Today, it is an obvious fact that for a customer or a client, there is no dearth of options as far as doing business with an organization or shopping from any Ecommerce store is concerned. And hence, if you are a business owner or an online retail store owner, it becomes imperative for you to make sure that your existing customers, or even new ones, stick to your organization or store for doing business or shopping. And here is where the need for building a strong and unbreakable relationship with your customers comes in. For this, there are numerous Customer Relationship Management (CRM) software solutions available out there, but the important thing is to utilize CRM software in order to strike an ever-lasting chord with your customers. If you are wondering how to do so, then here are top 5 ways to improve customer relationships by using CRM software. Read On...

Read More

Why Live Chat Is Beneficial For Your Business

BY webmaster
September 2, 2015

Why live chat is beneficial for your business Nowadays, consumer expectations of customer service have reached new heights, providing support via phone and/or email has become the default standard for most companies. Businesses are engaging with more and more customers through online channels. Now, more than ever, businesses need to fully embrace the online customer experience to provide quality online support.

Read More

Why Your SME Could Benefit from Cloud Based Applications

BY webmaster
July 21, 2015

Using cloud based applications can provide a multitude of benefits for SMEs - they offer a secure way of sharing documents and ideas, as well as keeping all your key information safe from data loss.

Cloud computing provides a flexible and affordable way of sharing and producing documents, web conferencing, international calling, online storage and various other vital jobs needed for your SME to operate.

Read More

Why Customer Retention Is so Important?

BY webmaster
July 16, 2015

We are in tough times. Most of us have limited funds for large marketing efforts but there are opportunities for all of us to make the most of what we already have, and position ourselves properly for future market events, whatever they may be.

It is a great idea to consider whether you can build on your existing relationships. There are significant costs in finding new clients in the form of Marketing and Sales costs. Add to this the possibility that if you have a group of customers who buy from you repeatedly, they already know that they can work with you and they may well pass on the good news to further prospects! This has the double benefit of reduced marketing cost per customer and improved revenue.

Read More

Taking Customer Service ‘Social’ on Twitter

BY webmaster
June 24, 2015

customertwitterTwitter and social media are redefining the concept of customer service. Using Twitter as a customer service tool allows all types of organizations to promote a positive brand image and solve customer problems at a lower cost compared to that of email and telephone service.

A study conducted by Simply Measured showed that 99% of brands are on Twitter and 30% have a dedicated customer service handle. A survey by Edison Research found that 42% of consumers who complain on Twitter expect a reply in an hour or less. What these numbers tell us is that providing exceptional customer services on Twitter is no longer optional.  Yet only 28% of small businesses have a planned social media strategy.

Read More

How to Integrate Social Media Into Your Service Strategy

BY webmaster

socialserviceCustomer service strategies aren’t what they used to be. Customers used to hear from companies only after something broke or when a bad experience had escalated both parties to the point of returning a product or ending the relationship. Today’s social media technology has forced sales and service organizations to become proactive rather than reactive when it comes to staying in touch with customers, anticipating their needs throughout the life cycle of sale and listening to their needs to customer service needs post sale.

Read More

Why Your Company Needs Proactive Customer Service

BY webmaster

customerserFor some business good customer service is measured by how they respond to problems after they arise. Purely reactive customer service is a thing of the past. Nowadays customers already expect reactive customer service. If you really want to set yourself apart from your competitors; your business needs to implement a proactive customer service strategy.

When used appropriately, customer service will significantly increase the lifetime value of a customer. But how do you transition your customer service from purely reactive to being proactive?

Read More

5 Ways to Boost Employee Morale

BY webmaster

moraleEmployees are the heart of an organization, they produce the supply and create the demand. So, when employees are not happy, it is inevitable that the business will suffer. Tom Wright, PhD, a professor at Kansas State University and industrial-organizational psychologist concludes that: “People who are more psychologically well and happier tend to be better producers.”

Smart managers and HR departments understand the importance of investing in employee satisfaction. And to your surprise, implementing these perks and incentives may not be as costly as you may think. Here are 5 ways to boost employee morale and keep your employees innovative, energized and satisfied.

Read More

How Investing in Customer Service Can Go a Long Way

BY webmaster

excelentcdBehind all the complex operations required to run an organization, it is easy to neglect the most crucial relationship that will keep revenue flowing: customer relationships.

Think of your customers as the lifeblood of your business. Thanks to their customer base companies can keep on growing and keep their customer base satisfied. Due to the heavy competition in almost every industry, businesses should not only provide quality products/services to their customers but also reward them with kindness, appreciation and attentive service.

Read More

3 Ways To Immediately Improve Customer Service Levels

BY webmaster

improvecsMost companies live or die by their reputation, and that perception is largely created through the various ways staff interacts with customers. And yet, according to Forrester research, 42 percent of customer service agents are unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces and multiple applications.

According to a RightNow Customer Experience Impact Report, 89 percent of consumers have stopped doing business with a company after experiencing poor customer service.

If you want to strengthen customer service levels and increase overall customer satisfaction, follow these 3 easy to implement tips.

Read More

How to Build a Solid Business Reputation

BY webmaster

metricsWith the click of a mouse a company’s reputation can be severely tarnished. Negative tweets, blog posts, web pages or reviews have the power to inflict grave damage to any company regardless of its size or vertical. When a prospect searches for a solution or specific vendor online, and negative publicity ranks within the first few results in the Search Engine Results Page (SERP) the company’s bottom line might be in jeopardy.

According to an article from the USA Today, “online reputation is crucial for small businesses.” It is now necessary for businesses to rely on applications such as Review Trackers to keep track of online reviews from all major review sites.

If you do not want to spend time & resources responding to negative reviews and rebuilding your brand, your business must build a robust reputation.

Read More

5 Easy Ways To Obtain Customer Feedback

BY webmaster

customerfeedbackWhat are your customers saying?

The one question that could make or break your business. And you’d better know the answer.

Customer feedback can tell you how you should invest time, attention and dollars in your business.

The success of your business is centered on your customers. Learning your customer’s opinions and obtaining customer feedback should be a routine function of your business operations. Some businesses collect customer feedback through surveys, emails and questionnaires.

You can gain an array of outlooks regarding your company through web surveys, social media, and even by, simply having your sales and support reps ask questions on the phone.

Customers’ feedback will let you know which areas you are excelling at, and those areas that need improvement.

Read More

How To Keep Your Customers Happy Using CRM

BY webmaster

we love customersCustomer relationship management (CRM) is a system used to manage a company's interactions with current and future customers. There are many reasons why it is greatly beneficial for your business to choose a CRM system that meets your needs.

Read More

Subscribe to our Blog

Business advice, tips and solutions at your fingertips

;