EMEA Privacy Policy



Our Commitment to Privacy

Maximizer has created this privacy statement in order to demonstrate our firm commitment to privacy.

Our principle guidelines are simple. We will be clear about the data we collect, store and use and the reasons why. We will also be clear about the choices you can make about the data we collect, and how you can control these decisions.

The prime purpose of collecting your data is to improve your experience and engagement with Maximizer and its solutions and services. We will process your personal information in accordance with the applicable data protection laws for your territory and in accordance with this notice.

This policy applies to all information provided by you or collected by us through all products and services offered by Maximizer, via any Maximizer-controlled websites and other interactions including, but not limited to, email, telephone, meeting, event or social media.

The terms ‘we’, ‘us’, or ‘Maximizer’ are each intended as reference to Maximizer Software Ltd.

EMEA Registered Address: 2-4 Packhorse Road, Gerrard’s Cross, Buckinghamshire SL9 7QE, UK

EMEA Trading Addresses: Maximizer Software Ltd, 1 The Courtyard, Eastern Road, Bracknell, Berkshire RG12 2XB, UK


How to Contact Us

Please feel free to contact us if you have any questions regarding our Privacy Policy or processing of your personal data.


EMEA Region
Email: GDPR@Maximizer.co.uk
Tel: +44 (0)1344 766900



This policy relates to the collection, use, storage and sharing of ‘personal data’ which is defined as:

  • Information that relates to an identified or identifiable individual.
  • What identifies an individual could be as simple as a name or a number or could include other identifiers such as an IP address, a cookie identifier, or other factors.
  • When considering whether information ‘relates to’ an individual, a range of factors, including the content of the information, the purpose or purposes for which you are processing it and the likely impact or effect of that processing on the individual, needs to be considered.
  • It is possible that the same information is personal data for one controller’s purposes but is not personal data for the purposes of another controller.

Definition taken from the ICO (Information Commissioner’s Office), the Data Protection Regulator for the United Kingdom. More information available at https://ico.org.uk/.



We may use your information for the following purposes:

  • Send you relevant content and updates that may be of interest to you.
  • Send you relevant products/services that may be of interest to you.
  • Process orders, payments and renewals for products/services.
  • Invite you to an event/webinar that may be of interest to you.
  • Seek your views/comments on the products/services that we provide.
  • Notify you of changes to our services.
  • Process a job application.
  • Process a comment on our content.
  • Request that you update your preferences.
  • Give you access to content and events provided by our approved third party partners.



We will process personal data for any of four lawful reasons:

  • Contractual obligation: For the purchase and delivery of products and services to Maximizer Customers, for activities related to Certified Solution Providers and Referral Partners and for work agreed through Third Party Service Providers, all preformed under a contract or with a view of entering one.
  • Legitimate interests: For all activities related to engagement with prospective Customers and Opportunities, prospective Certified Solution Providers and Referral Partners and Third Party Service Providers. Plus in engagement with Customers outside of Contractual obligation and for the completion of satisfaction and feedback surveys and reviews.
  • Consent: For the purposes of ascertaining positive opt-in for marketing communications outside of Contractual Obligation and Legitimate interests.
  • Legal Obligation: To enable us to perform our side of the Contractual Obligation with our customers and meet our legal obligations for financial reporting.

Where required and appropriate we will seek positive consent to ensure we provide information that you are interested in receiving. These topic areas are:

  • Company & Products: e.g. news, updates, product features and benefits, offers and promotions.
  • CRM Success & Value: e.g. best practice, benchmark reports, case studies, testimonials, training and help materials.
  • Business Challenges & Growth: e.g. industry and business insights, marketing, sales, customer engagement and support best practice guidance.
  • Events & Webinars: e.g. Maximizer and third party activities such as conferences, exhibitions, workshops and webinars.
  • Blog Updates: If you subscribe to receiving monthly updates of blog posts.

Where consent is sought and not given or is withdrawn we will cease to communicate as instructed – whether for individual topics or wholesale communications.

Any communications sent will include links for you to update your Consent Preferences or unsubscribe to communications.



Information you provide to us: We collect information you voluntarily provide to us via on-line request/order forms, email, through social media, verbally or via business card, including that termed as ‘personal information’ such as your name, phone number and email address; for instance, when you want to

  • Learn more about Maximizer, its products and services.
  • Request access to our business and CRM content resources (such as videos, ebooks and webinars).
  • Complete feedback and surveys.
  • Interact with our Sales, Customer Support and Customer Success Teams for assistance with your Maximizer solutions.

In addition for the purchase of products/services we collect financial information (such as account or credit card details) for billing/payment requirements.

Information we collect automatically: Maximizer makes use of a technology called “cookies” which stores small pieces of information on your computer.

We automatically collect information through cookies and similar technologies when you use, access or interact with us via our websites, landing pages, email, advertisements or apps.

The following types of cookies are implemented to help improve your engagements, identify repeat visitors and offer a personalized service as described below:

  • Strictly necessary cookies: to enable you to navigate our site and gain full access to its features and secure areas.
  • Performance cookies: allows us to analyse and improve the performance of our website to provide you with better on-line experiences.
  • Preferences/Functionality cookies: remembers choices you made on previous visits to our site so we can provide enhanced, more personal features as well allowing automated completion of forms with information previously provided.
  • Marketing cookies: are used to deliver adverts more relevant to your personal interests, to limit the amount of times you see an advert and measure the effectiveness of adverts.

You may at any time opt-out of these cookies (except the Strictly Necessary Cookies). Please be aware that this may impact your experience of engaging with Maximizer as detailed above.

Please refer to our Cookie Policy for further information on the types and reasons Maximizer uses Cookies.

EMEA Region: To opt out of cookies please email us at marketing@maximizer.co.uk


Other Sites

Maximizer’s websites contain links to third party vendors, including Google, and show our ads on other sites outside the Maximizer domains. Maximizer Software is not responsible for the privacy practices or the content of such websites.

Information obtained from other sources

We may receive information about you from other sources, including third parties, such as:

  • Maximizer Business Partners: who independently undertake Maximizer related activities, such as the supply, implementation and training of Maximizer products or with whom we may offer co-branded services, or engage in joint-marketing activities.
  • Social Media Platforms: we may also receive information about you from LinkedIn or other social platforms for instance, when you interact with us on these platforms or when we undertake research.
  • Third Party Events: which we attend or sponsor.
  • Lead Generation: third parties undertaking lead generation activities on behalf of Maximizer, such as telemarketing, comparison sites and content syndication.
  • Review Sites: where Maximizer reviews have been submitted by customers such as G2Crowd, Google Business Review etc.
  • Market Research: where a third party is commissioned to undertake research on behalf of Maximizer.

We protect data obtained from third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data.

We will ensure that such data supplied meets the requirements of data protection legislation.


Information on Children

Maximizer does not target and is not intended to attract children under the age of sixteen. Although visitors of all ages may navigate through our websites or other activities, we do not knowingly collect or request personal information from those under the age of sixteen without parental consent.

If, following a notification from a parent, guardian or discovery by other means, a child under sixteen has been improperly registered on our site by using false information, we will cancel the child’s account and delete the child’s personal information from our records.


Sensitive Data

Maximizer does not collect any sensitive information (for example, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on our websites or any other means.



Your Personal Data may be in some instances, stored and processed outside of Europe due to the location of where some of the industry leading systems we use are hosted. The locations for each system are:

  • CRM Software: United Kingdom own infrastructure.
  • Financial Accounting Software: United Kingdom own infrastructure.
  • CRM Live Cloud – User Information: United Kingdom hosted infrastructure.
  • Email and office applications: United Kingdom own infrastructure.
  • Marketing Automation Solution: United States of America (compliant to EU-U.S. Privacy Shield Framework).
  • Feedback Surveys: United States of America (compliant to EU-U.S. Privacy Shield Framework).

There may also be occasions where our employees work outside of Europe and access systems from outside the EEA.

Maximizer has implemented appropriate specific measures to ensure an adequate level of protection of your Personal Data when processed to countries outside of Europe.



We do not and will not sell your data or disclose any individually identifiable information about our users to third parties with the exception of:

  • Maximizer Business Partners: data shared where required for undertaking Maximizer related activities.
  • Third Party Suppliers: data shared where undertaking work on behalf of Maximizer such as market research or product related services.

We protect data shared with the above third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data.

We will ensure that such third parties are compliant with data protection legislation and the data supplied for processing is used accordingly.


Sharing Data Outside of European Economic Area

We do not share personal data collected for individuals located within the EU, with any bodies outside of the EU.

On occasion customer issue resolution may be escalated to our Support Teams in Canada. Company level information (no personal data) is shared to service this activity



Maximizer only processes personal data for as long as necessary to meet our legal obligations or where we have a legitimate business reason for keeping it. We review personal data on a case by case basis and document the period of retention for each.

For further information on how long Personal Data is likely to be kept before being removed from our systems and databases, please contact us directly.



Under Data Protection Law you have a number of Rights that are focussed on placing you in control of how your data is processed:

  • Right to be Informed: on how your personal data is processed – Like our Privacy Hub!
  • Right to Access: to the personal information we hold about you.
  • Right to Rectification: of any inaccurate personal information we hold about you.
  • Right to Erasure: to request that we delete your data, or stop processing it or collecting it, in some circumstances.
  • The Right to Object: to the processing of your data, such as requesting us to stop sending you marketing communications.
  • Right to Data Portability: request your personal data to be sent to another service provider.
  • Right to Lodge a Complaint: with relevant country relevant Data Protection Regulator.

You can reasonably request access to the personal data we hold on you, at any time, and we will provide that information free of charge within one month of your request at the latest.

You can request inaccurate or incomplete personal data held on you to be rectified or completed or for your personal data to be suppressed or erased, and we will respond within one month of your request at the latest.

We may request you to provide a copy of your ID card or otherwise evidence your identity.

We will supply any data you request in a CSV file.



You have the right to opt out of our marketing communications at any point, and we will deal with your request right away. You can unsubscribe from our emails automatically by submitting this unsubscribe form. Alternatively, you can amend your email preferences via our preference centre.

EMEA Region: To opt out of our direct mail or telephone marketing please call us on +44 (0)1344 766900 or email us at marketing@maximizer.co.uk



At Maximizer we take the security of personal data extremely seriously. We have implemented a mixture of cyber security controls, encryption and Information Security Processes, and we are actively working towards Cyber Essentials Certification.

We assess security for Confidentiality, Integrity and Availability to ensure that data remains protected, accurate and available for its intended purposes. Some of the core controls we have implemented as part of these certifications are:

  • Technical assessments of our systems for vulnerabilities and configuration.
  • Controlled access to only approved individuals.
  • Screening of relevant employees.
  • Data handling training and for all employees.
  • Policies and procedures on secure operations and configuration of systems.



We review our data protection and privacy procedures and policy regularly and post any changes to our Privacy Policy on this page. We will inform you via email of significant revisions to the privacy policy.


UK Companies Act Compliance

Maximizer Software Ltd is registered in England (1896712)
Registered Address: 2-4 Packhorse Road, Gerrards Cross, Buckinghamshire, SL9 7QE

Mailing Address:
Maximizer Software Ltd
1 The Courtyard, Eastern Road, Bracknell, RG12 2XB

Email: enquiries@maximizer.co.uk

Phone: +44(0)1344 766 900

VAT Reg No. GB 417 3803 60