Although CRM remains the fastest growing software market today, expecting to reach $80 billion by 2025 (Source: Grand View Research), successful adoption is a challenge for many companies, with some research statistics reporting anything up to a 70% failure rate.
There are many reasons for CRM not delivering as promised, with user adoption often cited as a key factor, which can often be overlooked during the product evaluation, design or implementation stages of project.
In this blog we discover ways to set the odds for success in your favour, better engage with stakeholders and deliver higher user adoption rates and successful CRM. – and it all starts at your CRM evaluation stage!
Grand View Research – Global CRM market, by application, 2014 – 2025 (USD Million)