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What Is The New Customer Journey? (And How to Master It)
What Is The New Customer Journey? (And How to Master It)

So, this week we address a fundamental question: what is the New Customer Journey and why is it so important?
Ultimately, it is about understanding your customers in the digital age. It’s about adapting to the changing way that they are behaving, and it’s about your company acknowledging that the journey they take from initial interest in your products and services to the point of purchase has changed radically in the last five years.

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