In our last blog, we were talking about the range of choices of how you could implement your CRM software, all of which might be described as some form of ‘cloud’ implementation (that widely used term, that no-one really knows what it means!). You really need to think about the options, because it could make all the difference to your return on investment, your ability to move quickly with your markets and the ability to integrate with your other systems.
Remote working has been much in the media lately, I even wrote a blog about it before! Because ever since Yahoo sparked off a firestorm of debate by banning work at home a couple of months ago, with various commentators debating whether it is good practice. Despite Yahoo’s anti-homeworking stance, the trend of doing business outside the confines of the traditional office marches on. And it isn’t just about telecommuting from home.
Running your own business is a serious financial investment and a never ending expenditure. That’s why keeping costs down is absolutely vital if you are to grow successfully.
It’s easier than you might think and with a little time spent researching you can drastically cut your costs and raise profits. So here I highlight some key areas to investigate to save you time and money.
While 2014 has seen cloud computing reach critical mass as the major business technology trend, 2015 will be the year it fully establishes itself as the means of powering future advances in the use of data and deployment of software. Being on the cutting edge of Big Data, technological advances and organisational efficiency are all critical in today’s competitive business environment and effectively utilising the cloud is essential to achieving these goals.
As the Managing Director of Maximizer in EMEA, I am often asked how we use our own CRM software internally. The typical follow up question is "does everyone use CRM at Maximizer and what is the user adoption?". I believe this question is asked because all too often, CRM solution providers seem to think that companies using their systems need to adjust the way they do things to make the best use of their platform and this can impact user adoption.
With Maximizer CRM 2015 now available, as with previous releases of the product, I like to review the way that I am working with it, to see if I can improve the way that I do things… so really, this article is about the five things that I am really enjoying in Maximizer at the moment. Here they are…
Yes, data quality can create a competitive advantage for sales. Before we jump into exactly how to create this unfair advantage over your competitors, it’s first important to understand two fundamental rules for Customer Relationship Management (CRM) and marketing automation success:
Cloud IT Support
You started a small business, but you want to play with the big boys and you want to do it now. Well, with Cloud computing this is more than just a dream. If you decide to use cloud computing services, besides saving money, you will be able to afford technology to compete with other small businesses and even with top companies as well.
There are times when people couldn’t care less about service – when demand reaches a tipping point and people, for example, are buying One Direction show tickets from a man in the street with a less than perfect tax history.
However, for most of us, most of the time, having a great product is only part of what wins and retains customers; the other vital aspect is service.
Up to 70% of B2B buying steps happen online, before they have even connected with a salesperson. That means if your company or brand is not using social media to listen to these relevant conversations, you are missing out on a huge part of the modern day sales process and in the end - potential customers and sales.
It never fails to surprise me why Marketing and Sales don’t collaborate more closely. Like two children too similar to get on with each other, they war and fight over lead qualification, timely follow ups and any of the many activities and facets which tie them inseparably together.
Most business people involved in using customer data to market or sell directly via mail, SMS, social media messaging and other digital channels are at least vaguely aware that profound changes in regulation in this area are coming and they are going to have to do something – something pretty big in fact – to meet new rules sooner rather than later.
It happens all too often that what you see is not what you get. Some times this is due to misrepresentation, such being fed last years’ Grand National losers when you actually wanted a ‘Beef’ burger. But most are more subtle and more sophisticated in relying on your perceptions rather than reality.