August 1, 2022 — Maximizer is pleased to announce that after an international search, Alex Ackermans has joined the company’s Senior Executive Team in the capacity of Vice President, Engineering.

A three-time founder/inaugural employee of startup software ventures that scaled up to global companies, Alex notably built the team of 50-plus engineering and operations professionals at Eventbase, which created and delivered mobile apps for the 2010, 2012 and 2014 Olympic Games in Vancouver, London and Sochi that was used by more than 10-million people.

“I am delighted to be joining a team that is both veteran and aspirational, as we prepare to take Maximizer to the next level," said Alex. "From my conversations and deep dives I've had to date with everyone here, the road ahead looks full of opportunities, and most rewarding. I can’t wait to start building and growing together.”

Alex brings to Maximizer considerable knowledge and experience at developing both back-end and front-end technology components, as well as complex software implementations. He also has considerable experience in emerging technologies that will both shape, and be shaped by, Maximizer: Artificial Intelligence, APIs, and advanced Database, Mobile and DevOps technologies.

While a sought-after speaker at conferences and forums, at his core, Alex loves overseeing the creation of elegant and effective coding.

"Alex is a cool combination of cerebral thought leader and hands-on, get-it-done professional," said Maximizer's president and chief executive officer, Iain Black. "He brings to us over 12 years leading and growing software engineering teams comprised of both on-site and remote development professionals.”

“Welcome, Alex, you are joining a team of people who are here to win."

About Maximizer

Maximizer is a visionary leader in the CRM sector, delivering a comprehensive range of solutions that encompass SaaS, On-Premise deployment, and a feature-rich mobile app. Recognizing the intricate needs of Sales Leaders in small to midsize enterprises, Maximizer empowers businesses to monitor, assess, and coach sales teams effectively to drive revenue. By leveraging Leading Indicators and deploying Artificial Intelligence across its platform, Maximizer continues to redefine the possibilities of CRM technology.

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