Latest News
Croesus CRM Integration: How Maximizer CRM connects your portfolio data
Canadian financial advisors using Univeris as their back-office or data lake have a direct path to a unified client view through Maximizer CRM. This post covers exactly what the Univeris CRM integration pulls in, how it fits into a broader advisor tech stack alongside insurance carrier feeds, and what advisors gain when investment and relationship data live in one place.
Univeris CRM Integration: How Maximizer CRM brings investment data into one client view
Canadian financial advisors using Univeris as their back-office or data lake have a direct path to a unified client view through Maximizer CRM. This post covers exactly what the Univeris CRM integration pulls in, how it fits into a broader advisor tech stack alongside insurance carrier feeds, and what advisors gain when investment and relationship data live in one place.
Focal AI + Maximizer is live: your meeting notes just started working for you
The Focal AI integration for Maximizer is now available. Connect the two and here is what changes: a client meeting ends, and the structured summary, action items, and contact updates are already in the right Maximizer record. Captured in English or French. No typing, no copy and paste, no catching up on notes at 6 pm
Which CRM Integrates with RBC Insurance: A 2026 guide for Canadian advisors
If you work with RBC Insurance products, choosing the right CRM can mean the difference between managing client policies from one place or bouncing between carrier portals all day. This guide breaks down which CRM platforms integrate with RBC Insurance in 2026, what that integration actually covers, and why Maximizer CRM is the leading choice for Canadian financial advisors who need carrier data, PIPEDA compliance, and automated renewal workflows in one system.
CRM Insights
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Croesus CRM Integration: How Maximizer CRM connects your portfolio data
Canadian financial advisors using Univeris as their back-office or data lake have a direct path to a unified client view through Maximizer CRM. This post covers exactly what the Univeris CRM integration pulls in, how it fits into a broader advisor tech stack alongside insurance carrier feeds, and what advisors gain when investment and relationship data live in one place.
Univeris CRM Integration: How Maximizer CRM brings investment data into one client view
Canadian financial advisors using Univeris as their back-office or data lake have a direct path to a unified client view through Maximizer CRM. This post covers exactly what the Univeris CRM integration pulls in, how it fits into a broader advisor tech stack alongside insurance carrier feeds, and what advisors gain when investment and relationship data live in one place.
Which CRM Integrates with RBC Insurance: A 2026 guide for Canadian advisors
If you work with RBC Insurance products, choosing the right CRM can mean the difference between managing client policies from one place or bouncing between carrier portals all day. This guide breaks down which CRM platforms integrate with RBC Insurance in 2026, what that integration actually covers, and why Maximizer CRM is the leading choice for Canadian financial advisors who need carrier data, PIPEDA compliance, and automated renewal workflows in one system.
Sales Leadership
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Sales Leadership: How to Develop Sales Leadership Skills
What skills should a sales leader have? Strategic thinking: Plan and execute long-term goals aligned with market trends and team capabilities. Giving feedback: Provide specific, actionable guidance...
On-Premise CRM vs Cloud CRM: Comparison 2026
The debate over the Total Cost of Ownership (TCO) of cloud vs. on –premise software choices is still a much-debated topic. Complicated questions like quantifying the long-term costs of IT management, plus the intangibles (uncertainties like downtime) – can make comparing the two a bit like apples to oranges.
The Client Picture That Makes Holistic Financial Advice More Natural
There’s a moment in meeting prep when everything an advisor knows about a client needs to fall into place. Some days it does. The investments, the insurance details, the family notes, the recent...
AI Innovation
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From Data Entry to Decision-Making: How AI Frees Up Time for Relationship Building in Financial Services
Financial advisors spend up to 40% of their week on administrative tasks that have nothing to do with client relationships. This post breaks down exactly how AI in financial services CRM automates data entry, meeting notes, and follow-ups so advisors can shift from reactive record-keeping to proactive, trust-based client decision-making using tools like Maximizer CRM.
Which CRM Integrates with Insurance Carriers? A 2026 Buyer’s Guide for Advisors and Brokers
Not every CRM integrates with insurance carriers the same way. Some use native carrier feeds, others rely on APIs or middleware. This guide breaks down what integration really means for insurance advisors and brokers, which platforms handle it well, what features to prioritize, and how Maximizer CRM connects with the tools your practice already depends on.
AI CRM Features for Financial Firms: What Works, What’s Hype, and How 5 Platforms Compare (2026)
Financial firms are being sold on AI CRM features at a record pace, but not all of them deliver real advisory value. This guide breaks down which AI and automation capabilities, from predictive client insights and compliance automation to meeting intelligence, are genuinely useful versus which are marketing-driven extras. Includes a direct comparison of five leading CRMs serving financial services teams in 2026.
Product Releases
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Focal AI + Maximizer is live: your meeting notes just started working for you
The Focal AI integration for Maximizer is now available. Connect the two and here is what changes: a client meeting ends, and the structured summary, action items, and contact updates are already in the right Maximizer record. Captured in English or French. No typing, no copy and paste, no catching up on notes at 6 pm
Run Every Client Relationship Like Your Best One with Maximizer Workflows
Maximize client service with Maximizer Workflows. Automate reviews, renewals, onboarding, and compliance using built-in workflows for financial advisor practices.
Financial advisors can streamline document workflows with Maximizer’s Docusign integration
Streamline your contract lifecycle with Maximizer’s Docusign integration. Focus on selling, not paperwork, as you centralize data and eliminate redundancies.
Industry Trends
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The Advisor Tech Series: Conversations with iA Private Wealth
In this episode, Maximizer's Alex Ackermans, VP, Product & Engineering, joins host Terry Terrian, Senior Consultant, at iA Private Wealth to tackle one of the most common advisor objections:...
The Advisor Tech Series: From Admin Overload to Advisor Excellence
In this episode of the Maximizer Advisor Tech Series, Gabe Karkanis, Senior Director of Product at Maximizer, sits down with John Connell, CEO of Focal, to explore how purpose-built artificial...
The Advisor Tech Series: Conversations from T3
At T3, financial planner Jason Pereira shares a grounded perspective on advisor technology, client relationships, and where to focus as the industry continues to evolve.
