Increase Your Referability by Being Helpful

Increase Your Referability by Being HelpfulAsking for referrals for many of us can feel awkward and unnatural. Too many times the focus is on the work recently completed or the products and services just purchased as a means to prompt the question “who else do you know?”. Doing a “good job” or implementing a “great strategy” and aligning the referral request to those outcomes is a clunky way to cultivate referrals.

An alternative view is to design an experience for the client that is so amazingly beautiful and deliberately [over-the-top] helpful that you don’t even need to ask, they feel compelled to share you. Almost as if the experience you intentionally designed for them cast a spell of urgency in their brain, causing an immediate feeling and sheer need to introduce you to their high-value contacts.

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Why Social Media Plays A Big Part In The New Customer Journey

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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10 Passive Income Ideas for Small Businesses

10 Passive Income Ideas for Small BusinessesAs a small business owner, managing your time is an important part of your job. When you’re actively engaging in the necessary tasks to keep your business running, finding new ways to turn a profit can be difficult.

One good way to keep money coming in is to begin generating passive income. Passive income allows you to remain focused on your business for the majority of your time, while still earning money from other ventures that don’t require your attention. Here are 10 ideas you can start using today.

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Building Ideal Buyer Personas

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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8 Top Tips To Promote Your Business On Social Media

8 Top Tips To Promote Your Business On Social MediaThere’s no doubt that if you’re running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here’s 8 tips that will help you promote your business and get more customers through social media.

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