As it was during the pandemic for companies all around the world, the new challenge for companies in South Africa is to maintain – and improve – their organizational fitness amidst an energy crisis. And where as “fitness” speaks to company performance and resilience, CRM is the “gym” that provides companies the tools and systems to reach their sales goals.
“In this current era of uncertain energy provision, companies that are able to achieve organizational fitness will be able to weather the energy crisis more effectively,” says Mark Annett, Camsoft Head of Sales and Consulting. “By implementing a CRM system, a company’s sales team members are able to sell more through attracting new clients, converting and retaining them, and then growing their customer base.”
Visit Camsoft at the upcoming Africa Energy Indaba – Solutions for Africa Energy Conference and Exhibition, March 7 to 9 at the Cape Town International Convention Centre.
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