Maximizer

Successful Segmentation – How to Work Your Data Assets

Successful Segmentation – How to Work Your Data Assets

The process of customer segmentation splits customers into groups based on specific and relevant shared characteristics, such as demographics, location, lifestyle, personality, and behavior.By determining the specific needs of each group, businesses can tailor...
Map Your Customer Journey to Increase Lead Conversion

Map Your Customer Journey to Increase Lead Conversion

Increasing the number of conversions requires increasing the quality of interactions between the customers and the business. This is a simple law that works perfectly in modern online business. To ensure the law is followed, businesses try their best to provide a...