8 Tactics To Up Your Lead Generation Game In 2019

BY Mike Richardson, Managing Director - EMEA
November 27, 2018

8 Tactics To Up Your Lead Generation Game In 2019 (And How CRM Can Help)

8 Tactics To Up Your Lead Generation Game In 2019 (And How CRM Can Help)

How can I improve sales lead generation? What marketing and sales KPIs should I set? Could I direct marketing spend more wisely to boost revenue?

You may well be asking yourself these questions as you plan for the 12 months ahead. They are fundamental to business success - but the answers are likely to prove elusive unless you can draw the necessary intelligence from your sales, customer and performance data. Indeed a survey of B2B marketers showed that “lack of quality data” and “limited insight into target audiences” are two of the top three biggest obstacles to successful lead generation.

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6 Ways CRM Can Help You Manage Brexit Uncertainty

BY Mike Richardson, Managing Director - EMEA
November 14, 2018

6 Ways CRM Can Help Manage Brexit Uncertainty

6 Ways CRM Can Help You Manage Brexit Uncertainty

Regardless of your political viewpoint and the shape of Britain’s future relationship with the EU, one point of agreement seems to be that the impact on British businesses is likely to be substantial – whether or not they trade directly with the EU. But amid the uncertainty, we’ve seen a new sense of pragmatism emerging. Business intelligence software - in particular, Customer Relationship Management (CRM) – is playing a key role in helping companies continue to invest in growth while cushioning the impact of market volatility, preparing for changes ahead and exploring new market opportunities.

Let’s look at precisely why CRM systems are being harnessed by businesses like yours to chart a smooth course to the post-Brexit era.

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Sealing The Deal: All You Need To Know About Customer Acquisition

BY Alison Smith - Head of Marketing EMEA
October 24, 2018

How To Keep Your Customers Coming Back For More

Sealing The Deal All you need to know about customer acquisition

15 Ways to Supercharge Your Business - Week 8

Over the last couple of weeks we have focused our attention on how to retain your most valuable customers by building brand loyalty and securing repeat sales.

Although retention is vitally important, let’s switch our focus today to attracting new customers in order to expand your customer base.

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How To Keep Your Customers Coming Back For More

BY Alison Smith - Head of Marketing EMEA
October 18, 2018

How To Keep Your Customers Coming Back For More

15 Ways to Supercharge Your Business - Week 7

Congratulations to those of you following our Business Growth series - we’ve reached the half way stage on our mission to help you apply the New Customer Journey to your business!

In my blog last week, I touched on the importance of steering clear of guesswork and assumptions when it comes to identifying your most profitable customers. The logical next step from this – and the topic of this week’s content – is how to ensure those valuable customers stay loyal to your business and keep buying. With the average cost of new customer acquisition on the rise, this is the most cost-effective way to grow your business.

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Maximizer CRM 2019: All-In-One CRM platform supports Predictable Growth and Salesforce Productivity

BY Achim Klor

Maximizer CRM 2019: All-In-One CRM platform supports Predictable Growth and Salesforce Productivity

Maximizer CRM 2019 is here!

We are delighted, this week, to unveil a major new Maximizer CRM software release for 2019. Designed to empower users to cut through the noise and focus on what matters most, their customers, this release brings advanced lead management, custom view and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace Customer Success.

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Why ‘Customer Lifetime Value’ Matters To Your Business

BY Alison Smith - Head of Marketing EMEA
October 11, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 6

Here’s a question for you: do you know who your most valuable customers are?

In my experience, companies large and small make the mistake - at great cost to their business – of assuming they know the answer to this. But those assumptions are often outdated, or based on guesswork and instinct.

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Successful Segmentation – How to Work Your Data Assets

BY Alison Smith - Head of Marketing EMEA
October 2, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 5

Congratulations to those of you who have come on board with our 15 Ways to Supercharge Your Business Growth programme - we are already a third of the way along our path to learning how to adapt our businesses to the demands of the New Customer Journey.

Last week we zeroed in on the role of intelligent data management as the bedrock of so many vital areas of your business, in particular customer insight and engagement, efficient sales processes, strategic decision-making and maximising growth opportunities. This leads neatly to this week’s theme – data segmentation.

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Are you Drowning in the Data Deluge? Here’s How to Swim

BY Alison Smith - Head of Marketing EMEA
September 27, 2018

Drowning in the Data Deluge? Here's How to Swim

Data Deluge

15 Ways to Supercharge Your Business - Week 4

With more and more of you signing up to our new programme - 15 Ways to Supercharge Your Business Growth – we’re delighted that you’re putting our free eBooks, worksheets and best practice guides to immediate use and building your action plan for the New Customer Journey.

One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this week’s programme content, available exclusively if you sign up to receive our 15 daily emails.

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How to Unlock the Secrets of The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 20, 2018

How to Unlock the Secrets of The New Customer Journey

15 Ways to Supercharge Your Business - Week 3

Thank you to those of you who have already given us positive feedback on our 15 Ways to Supercharge Your Business programme! It’s great to see so many of you engaging with the content in your weekly emails, designed to help you analyse and adapt your business processes to the new, digital-first expectations of your customers and prospects.

Last week we took our first steps on the path to exploring the New Customer Journey, looking at the drivers behind the fundamental changes in customer behaviour and the typical stages of their journey from initial interest to point of purchase (and beyond).

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What Is The New Customer Journey? (And How to Master It)

BY Alison Smith - Head of Marketing EMEA
September 13, 2018

15 Ways to Take Advantage of Your New Customer Journey

We’re excited that so many of you have already signed up to our 15 Day Programme: The New Customer Journey!

As I introduced in my first blog last week, the emails that you – as valued participants in our Programme – will receive each week are designed to steer you through the course of the programme to help to bring your sales and marketing approach firmly into line with the demands and expectations of the modern, digital-first customer. Each email gives you access to great tools and information that will set you on the path to business growth.

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15 Ways to Take Advantage of Your New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 6, 2018

15 Ways to Take Advantage of Your New Customer Journey

The way that buyers behave and engage with your business has changed fundamentally over the last five years. It’s no exaggeration to say that businesses who fail to bring their strategy into line with the new needs and expectations of today’s customers and prospects, will be left behind by quicker-moving, more digitally-savvy, customer-centric competitors.

So how do you go about adapting your business to the New Customer Journey?

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The Fundamental Steps to Ensuring Rock-Solid Client Data Security with Financial CRM

BY Niall Auburn, Marketing Specialist - CRM Wealth Manager
July 4, 2018

The fundamental steps to ensuring rock-solid client data security with Financial CRM

In Financial Services, many companies prefer to keep client information locked tight in-house to guarantee complete protection. This legacy thinking is with significant justification. Those who let personally identifiable client data slip face massive loss of reputation, loss of clients, plus punitive fines and lawsuits.

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The Top 3 Areas You Need To Invest In To Empower Your Sales Managers

BY Monika Götzmann - Guest Blogger
June 27, 2018

New Maximizer--QuoteWerks Integration Makes for a Kickass Sales Experience

In many sales organisations, a few top performers tend to totally crush their numbers. While others struggle just to hit quota.

To boost overall performance, companies invest heavily in sales enablement -- tools and training designed to help each salesperson up their game. However, according to conclusions  from CSO Insights, the research arm of sales and service solutions provider Miller Heiman Group, many companies may not be targeting their enablement spend effectively.

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Are you Suffering From a Sales and Marketing Disconnect?

BY Alison Smith - Head of Marketing EMEA
June 21, 2018

New Maximizer--QuoteWerks Integration Makes for a Kickass Sales Experience

In the UK, Maximizer is a proud sponsor of a series of prominent regional business expos and at the most recent one – on our doorstep here in Berkshire – I had the pleasure of holding a free workshop for delegates alongside my colleague Diego Lunardi, our Head of Sales.

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How to Grow Channel Partner Revenues with CRM

BY Jan Carter - Head of Product & Development
November 8, 2017

You rely on your partners to sell your products across different geographies. But managing these partners can be a huge challenge. You need to motivate a group outside your organization and collect their sales information for forecasts. This may mean spending unreasonable hours on the phone and emailing to keep partners aligned with your business.

As your sales network gets bigger, this work only gets harder, slowing the growth of your channel revenues. But there's a way to scale up with fewer growing pains -- by bringing your partner information together onto the same platform as your direct sales tools.

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Connect Your Business-Critical Apps

BY Jan Carter - Head of Product & Development
October 25, 2017

Connect Your Business-Critical Apps

You want to see everything to do with each customer in order to deliver effective, timely service and win customer loyalty. But your business likely uses multiple apps – your email, your accounting software and more. Unfortunately, these apps don't always talk well to each other, creating data silos that hamstring your ability to work quickly.

We recognize our customers' needs for easy, cost-effective connectivity. And that's why we've revamped Maximizer CRM to integrate all your tools, effortlessly. The App Directory connects your diverse business-critical apps, bringing you closer to customers, prospects and business partners than ever before.

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Building Ideal Buyer Personas

BY Alison Smith - Head of Marketing EMEA
October 5, 2017

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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Introducing Maximizer Connect for Excel Quotes

BY Noel Forst, Former Product Marketing Manager - Americas
June 15, 2017

Successful CRM users understand that their system acts as a central repository of customer and prospect information. When used effectively, it empowers salespeople to track and qualify incoming leads, and enables management to visualize their sales pipeline at both the company and rep levels.

But getting the best return-on-investment from your CRM ultimately depends on realizing productivity gains: salespeople – from reps to the director – need to complete tasks in as few clicks as possible.

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How to improve your performance with one simple zap!

BY Shane Cottreau - Product Manager
August 11, 2016

Maximizer Connect for use with ZapierThe concept of integrations for making life easier and simpler has been around for a long time. One of the early integrations I found really useful was the remote control for the television. The ability to use a device to control how the TV operated without leaving the comfort of my couch was mind blowing.

At the time, the integration was very basic - it only had four buttons, one each for moving the channel up/down, one for volume and another for power. Simple, but mind blowing. Another integration that changed my life was the garage door opener. This wonderful device opens and closes the garage door with the click of a button, saving me from going out in the cold Canadian winter to fight with a frozen door. Instead, from the comfort of my Mom’s warm car, I got to press a little button, watch the door magically rise, and off we’d go to hockey practice at 4 am.

As simple as these integrations are, they were revolutionary at the time. Now, they are part of our day to day lives. We’ve come to trust their dependability and consistency.

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An Essential Guide To Cloud CRM

BY webmaster
February 26, 2015

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How to Transition from On-Premise CRM to Cloud CRM

BY webmaster

There is a lot of excitement about new ways of providing solutions to businesses and one of them is of course to host your solution in the Cloud with an external partner. However, one topic that is not so well covered is how you actually go about making the move from your existing solution. I hope that I can give you some ideas and pointers in this article.

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