8 Tactics To Up Your Lead Generation Game In 2019 (And How CRM Can Help)
How can I improve sales lead generation? What marketing and sales KPIs should I set? Could I direct marketing spend more wisely to boost revenue?
You may well be asking yourself these questions as you plan for the 12 months ahead. They are fundamental to business success - but the answers are likely to prove elusive unless you can draw the necessary intelligence from your sales, customer and performance data. Indeed a survey of B2B marketers showed that “lack of quality data” and “limited insight into target audiences” are two of the top three biggest obstacles to successful lead generation.