The acid observation, “garbage in, garbage out” is as true 20 years ago as it is today. Whether your database runs on your server, a third-party cloud service – or an immutable block chain ledger – your contact information is only as good as what you put in. And now with new innovations promising to supercharge CRM, getting rid of inaccurate, outdated and redundant data has never been more important to businesses who want to keep their competitive edge.
Your vendor, prospect and customer contact information is like the oil in your business’s engine. It enables your outward-facing team to keeping humming along efficiently. But like motor oil, your contact information degrades over time. You need to be regularly topping it up to ensure everything is accurate and up-to-date.
Maintaining clean, accurate contact information can be really challenging, however, when those contacts are fragmented across multiple Excel files, or Gmail and Outlook accounts. These disjointed records lead to duplicates, mistakes, missed follow-ups and lost opportunities. While managers find it almost impossible to forecast accurately or get visibility into their team’s performance.
You depend on your many business apps. Like a surgeon’s tools, each serves a very specific purpose. You’d never give up that precise functionality. Still, you need to bring your data together to align your teams. And manual data entry is just tedious.
Your business's success hinges on the accuracy and integrity of your customer data. That's why you go to great lengths to ensure proper disaster prevention and recovery. But while many companies back up their CRM database every day, a surprising number still don't have a grasp on how to protect against database corruption.
Businesses continue to collate more and more data. However, what is key to a company’s strategy is the successful interpretation and application of customer data. To get the best results, managing and maintaining key information requires a structured and well-planned strategy. But before you can analyse your findings, centralising your dispersed data via a single platform and by definition, creating ‘one single version of the truth’ is the first step on the road to data management success.
In this blog, we highlight 5 reasons why centralising data will enhance your business.
You want to see everything to do with each customer in order to deliver effective, timely service and win customer loyalty. But your business likely uses multiple apps – your email, your accounting software and more. Unfortunately, these apps don't always talk well to each other, creating data silos that hamstring your ability to work quickly.
We recognize our customers' needs for easy, cost-effective connectivity. And that's why we've revamped Maximizer CRM to integrate all your tools, effortlessly. The App Directory connects your diverse business-critical apps, bringing you closer to customers, prospects and business partners than ever before.
You are in business to make a profit. Can you reliably tell which customers are helping fulfil that goal? You have probably identified the customers that interact with you most frequently, but does their frequency realistically mean they will bring you profit?
The reality is that not all customers are created equal; in fact, some require such significant support that they can rapidly eat into your profitability or even generate a loss.
A 5 Tip guide to team buy-in
Your business may recognise the need to change, embrace new processes or implement a cutting edge piece of equipment or software. As much as the need for change is acknowledged, it’s possible you may find your biggest challenge is getting company-wide buy-in. Resistance to change can be due to numerous reasons, but the underlying explanation is often connected to emotions. Perhaps it’s the fear of the unknown, apprehension that the change will result in a loss of position or control, shifting priorities, apprehension over having to learn new systems or the secret worry about appearing inept. Other areas of concern could be that the change will bring a greater workload or staff have had previous experiences where poor execution caused turmoil.
“Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow.
Data. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.
Growing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.
Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.
We're living in a device-saturated world. The multiplicity of technology and the accessibility of information is enabling busy customers to research prior to purchase. Prospects are now in a much stronger buying position, so the power has shifted from the company to the individual buyer. This has significantly changed the complexion of the customer journey.
Not long ago, most advisors managed contacts with the rolodex. But computerization has revolutionized the industry. It continues to evolve rapidly today, with a new financial technology rolling off the production line almost every day. While it’s easy to see how all this change benefits investors, advisors stand to benefit too. Indeed, a recent study by Fidelity Investments shows that “eAdvisors” - those using twice as many technologies as their peers - have more high net worth clients and higher AUM.
Cyber criminals exploiting a security flaw in unpatched installations of Microsoft’s Windows XP operating system brought many organizations around the world to their knees on Friday 12 May, with their so-called WannaCry ransomware attack that locked users out of their computers’ files.
How relaxed do you feel when you roam around with your car keys, whose duplicate versions have been stored as a backup in a safe place?
And while availing the services of cloud backup providers for your business’ data, the same feeling is bound to exist. After all, your local data would be backed up online on one or more servers that are safeguarded by the service providers. You also use backup services. In this way, when your local data is no longer available (due to it being deleted or because of any other similar reason), you can quickly restore it from the cloud.
At Maximizer, we know two things for sure:
- The path to success involves getting high value out of your investment in technology
- Happy customers are loyal customers – which is good for everyone
With these two simple points in mind, we’ve developed a set of resources designed to ensure that your experience with Maximizer CRM is a great one from the day you start your Free Trial!
A CRM is vital to the success of any Sales Organization. It goes without saying that your CRM should be your single point of truth in terms of what you know (or don’t know) about your prospects and customers alike. While your CRM will provide you valuable insight into things like Lead status, pipeline, wins and losses, it should also be the single point of truth as it relates to the performance of your Sales Organization.
Small to medium businesses (SMBs) across the world use CRM software to manage their customer information and become more efficient. Of all the functionalities in CRM systems for SMBs, the following tools pack the biggest punch.
CRM solutions exist to help you succeed - build deeper relationships with your customers, proactively anticipate and address their needs, provide stellar customer service and more. You need to know how to leverage the best options available to increase efficiency and implement business processes that have a high impact on your success.
Boosting Search Engine Optimization (SEO) is a major objective of web designers and webmasters today. This is because SEO is a massive determinant of website ranking in search engine results. A website that has been designed in such a way that it is optimized for search engines is bound to rank very high in the results of these engines. Seeing as the webmasters desire to have their websites rank high in the results, it is crucial that they perform high quality SEO for these websites. SEO is also a viable online marketing tool. Here are five tips that will help you optimize the website significantly.
The concept of integrations for making life easier and simpler has been around for a long time. One of the early integrations I found really useful was the remote control for the television. The ability to use a device to control how the TV operated without leaving the comfort of my couch was mind blowing.
At the time, the integration was very basic - it only had four buttons, one each for moving the channel up/down, one for volume and another for power. Simple, but mind blowing. Another integration that changed my life was the garage door opener. This wonderful device opens and closes the garage door with the click of a button, saving me from going out in the cold Canadian winter to fight with a frozen door. Instead, from the comfort of my Mom’s warm car, I got to press a little button, watch the door magically rise, and off we’d go to hockey practice at 4 am.
As simple as these integrations are, they were revolutionary at the time. Now, they are part of our day to day lives. We’ve come to trust their dependability and consistency.
Years ago, the IT director of a FTSE100 company I worked with had a sign above his desk. The sign read:-
“The productivity gains promised by IT systems have failed to materialise, as bureaucracy has swollen to fill the gap.”
Here was a highly respected professional, who had become jaded by his inability to deliver systems that helped his users to do things “better, cheaper, faster”.
Spring forward 20 years and I am still encountering managers who are equally jaded. Often, the challenges relate to CRM systems that are not delivering promised productivity gains. How did it all go so wrong and how can you ensure your CRM project doesn’t fall into the same old traps?
Data is an asset. You probably know this, that’s why you’ve made sure that you collect an email address in exchange for a download or at the POS, right?
Right. But do you know where else to look for data? Do you know if you are capturing the most useful data for you and your customers? Do you know what to do with that data once you have it?
2016 will be another good year for Maximizer. Over the last few years we have been quietly working on adapting our business to the subscription economy. Today, we offer flexible options to our loyal customers – “Our Cloud” where we host and manage the environment or “Your Cloud” where the customer manages their own environment. For our long-term customer base we will continue to support our existing On-Premise pricing structure.
There is a lot of hype surrounding Big Data, but there is also a lot of businesses struggling to actually make use of the copious amounts of business information they now have at their disposal. But getting on the Big Data bandwagon requires more than just token gestures. It is important to understand what it can do for your business, how it can propel you ahead of your competitors and what you need to do to ensure that happens.
Take a look at what big data can do for your business with our whitepaper “How To Use Your Business Data To Increase Sales And Customer Satisfaction”
Business Intelligence (BI) has become an accepted tool for companies looking to gain a competitive advantage in their market space. The Internet is today’s primary source of market data, and smart businesses leverage BI and the Internet to analyze customer and market behavior in new ways that deliver real insight quicker than ever before.