Business Consultancy Articles | Blog | Maximizer CRM

Why ‘Customer Lifetime Value’ Matters To Your Business

BY Alison Smith - Head of Marketing EMEA
October 11, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 6

Here’s a question for you: do you know who your most valuable customers are?

In my experience, companies large and small make the mistake - at great cost to their business – of assuming they know the answer to this. But those assumptions are often outdated, or based on guesswork and instinct.

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Successful Segmentation – How to Work Your Data Assets

BY Alison Smith - Head of Marketing EMEA
October 2, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 5

Congratulations to those of you who have come on board with our 15 Ways to Supercharge Your Business Growth programme - we are already a third of the way along our path to learning how to adapt our businesses to the demands of the New Customer Journey.

Last week we zeroed in on the role of intelligent data management as the bedrock of so many vital areas of your business, in particular customer insight and engagement, efficient sales processes, strategic decision-making and maximising growth opportunities. This leads neatly to this week’s theme – data segmentation.

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Are you Drowning in the Data Deluge? Here’s How to Swim

BY Alison Smith - Head of Marketing EMEA
September 27, 2018

Drowning in the Data Deluge? Here's How to Swim

Data Deluge

15 Ways to Supercharge Your Business - Week 4

With more and more of you signing up to our new programme - 15 Ways to Supercharge Your Business Growth – we’re delighted that you’re putting our free eBooks, worksheets and best practice guides to immediate use and building your action plan for the New Customer Journey.

One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this week’s programme content, available exclusively if you sign up to receive our 15 daily emails.

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How to Unlock the Secrets of The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 20, 2018

How to Unlock the Secrets of The New Customer Journey

15 Ways to Supercharge Your Business - Week 3

Thank you to those of you who have already given us positive feedback on our 15 Ways to Supercharge Your Business programme! It’s great to see so many of you engaging with the content in your weekly emails, designed to help you analyse and adapt your business processes to the new, digital-first expectations of your customers and prospects.

Last week we took our first steps on the path to exploring the New Customer Journey, looking at the drivers behind the fundamental changes in customer behaviour and the typical stages of their journey from initial interest to point of purchase (and beyond).

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What Is The New Customer Journey? (And How to Master It)

BY Alison Smith - Head of Marketing EMEA
September 13, 2018

15 Ways to Take Advantage of Your New Customer Journey

We’re excited that so many of you have already signed up to our 15 Day Programme: The New Customer Journey!

As I introduced in my first blog last week, the emails that you – as valued participants in our Programme – will receive each week are designed to steer you through the course of the programme to help to bring your sales and marketing approach firmly into line with the demands and expectations of the modern, digital-first customer. Each email gives you access to great tools and information that will set you on the path to business growth.

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5 Sure Fire Ways to Take Your Customer Success to the Next Level

BY Harriet Ansell – Customer Success Manager
September 12, 2018

5 Sure Fire Ways to Take Your Customer Success to the Next Level

Regardless of the type or size of your company, it’s safe to say that your success in the modern business world relies on delivering a top-notch customer experience at all stages of the ‘customer journey’.  At its heart, this involves engaging proactively, thoughtfully and regularly with customers to ensure your business keeps its promises, has its finger on the pulse of their changing needs and objectives, and ultimately retains them as a happy customer.

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15 Ways to Take Advantage of Your New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 6, 2018

15 Ways to Take Advantage of Your New Customer Journey

The way that buyers behave and engage with your business has changed fundamentally over the last five years. It’s no exaggeration to say that businesses who fail to bring their strategy into line with the new needs and expectations of today’s customers and prospects, will be left behind by quicker-moving, more digitally-savvy, customer-centric competitors.

So how do you go about adapting your business to the New Customer Journey?

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Are you Suffering From a Sales and Marketing Disconnect?

BY Alison Smith - Head of Marketing EMEA
June 21, 2018

New Maximizer--QuoteWerks Integration Makes for a Kickass Sales Experience

In the UK, Maximizer is a proud sponsor of a series of prominent regional business expos and at the most recent one – on our doorstep here in Berkshire – I had the pleasure of holding a free workshop for delegates alongside my colleague Diego Lunardi, our Head of Sales.

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Does Overnight Success Exist?

BY Alison Smith - Head of Marketing EMEA
March 22, 2018

Overnight success? How was such an unrealistic expression ever coined? Success is achieved through bright minded entrepreneurs, who start tangible businesses that employ talented people, who provide original products and services to genuine customers. It’s called hard work coupled with the right tools to get the job done.

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5 Strategies for Engaging Millennial Investors

BY John Easton, Director of Wealth Management
June 27, 2017

5 Strategies for Engaging Millennial Investors

A radically diverse, globalized and digitally connected generation, millennials are set to take the stage. They already make up almost half the US workforce and will soon hit peak earning potential. Over the next 30 years, they’ll inherit 30 trillion dollars from their baby boomer parents.

The growing clout of the millennial investor represents a huge challenge for financial advisors and companies, at risk of serious disruption. Research shows millennial investors are conservative with their money, don’t trust financial institutions, and are turning by the millions to robo-advisors — now a 55 to 60 billion dollar industry. According to a 2014 report by UBS, just 14 percent of surveyed millennials said they would consult a financial advisor on a major decision, as opposed to 40 percent of non-millennials.

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Stepping back: 6 ways to break the micromanagement habit

BY Robert Cordray - Guest Blogger
July 27, 2016

MicromanagingIn today’s competitive business environment, managers can get so caught up with getting results that they try to keep a hand in every aspect of daily operations. And while they may think this “I can do it better myself” approach is the most effective way to make sure that things get done, the reality is that micromanaging employees not only hinders productivity, it hurts morale. And unfortunately, it’s a very hard habit to break.

If you’ve come to realize that excessive meddling is an unfortunate part of your management style, and you’re ready to step back and give your employees room to grow and succeed, here are 6 things you can do to break the micromanagement habit once and for all.

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How Happy Employees Can Lead to a Happy Company [infographic]

BY Colin Cuthbert - Guest Blogger
July 12, 2016

happy employees lead to happy company

It is human nature that if we are happy in what we do, we are much more likely to do it well. This especially applies to the workplace; if we enjoy our jobs and genuinely want to come into work every morning, it is almost certain that the quality of work we produce will be very high, which can only be good news for the company. By contrast, unhappy workplaces destroy employee morale, leading to demotivated staff who may find it hard to give their all to the company, which in turn could struggle to live with its competitors.

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The 5 questions business consultants should be asking their clients to stay ahead in the changing customer journey

BY Mike Richardson, Managing Director - EMEA
February 10, 2016

digital customer journey The dramatic shifts in buying behaviour brought on by the digital age has created a huge opportunity for Business Advisors to help their clients create competitive advantage and become growth leaders in the new world of business.

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The importance of networking for Business Consultants (and their clients)

BY Mike Richardson, Managing Director - EMEA
December 14, 2015

networking, business consultancy

“It’s not what you know it’s who you know” is one of those cliché sayings that my dad always used in his pre-retirement days. In his case, as an old style field sales rep with minimum training and no qualifications it got him business to the level where he could start his own business, long term success and early retirement to the villa in Spain. Cliché maybe but it is actually a valuable piece of business advice even today – especially for Business Consultants and for their customers alike. During the initial set up of your consultancy, building business connections will prove invaluable as a source of new clients, lead generators/introducers, and other business consultants, who potentially could support the formation of a local consortium. This also applies to the maintenance of your business once you are properly established – you never know what might crop up in the future and for business consultants especially, when managing the issues of clients, having a network of contacts with varying experience can be especially handy in years to come. Contacts you make don’t necessarily bring you their business, but if they are in contact with someone who needs what you offer, you will get referred second hand.

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