Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

BY Alison Smith - Head of Marketing EMEA
December 6, 2018

Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

15 Ways to Supercharge Your Business - Week 9

When challenging the status quo in the business world, a certain degree of resistance is inevitable.

In fact, according to a Forbes article citing research from Harvard Business School, 70% of all organizational change efforts fail “and one reason for this is executives simply don’t get enough buy-in, from enough people, for their initiatives and ideas.”

Read More

8 Tactics To Up Your Lead Generation Game In 2019

BY Mike Richardson, Managing Director - EMEA
November 27, 2018

8 Tactics To Up Your Lead Generation Game In 2019 (And How CRM Can Help)

8 Tactics To Up Your Lead Generation Game In 2019 (And How CRM Can Help)

How can I improve sales lead generation? What marketing and sales KPIs should I set? Could I direct marketing spend more wisely to boost revenue?

You may well be asking yourself these questions as you plan for the 12 months ahead. They are fundamental to business success - but the answers are likely to prove elusive unless you can draw the necessary intelligence from your sales, customer and performance data. Indeed a survey of B2B marketers showed that “lack of quality data” and “limited insight into target audiences” are two of the top three biggest obstacles to successful lead generation.

Read More

6 Ways CRM Can Help You Manage Brexit Uncertainty

BY Mike Richardson, Managing Director - EMEA
November 14, 2018

6 Ways CRM Can Help Manage Brexit Uncertainty

6 Ways CRM Can Help You Manage Brexit Uncertainty

Regardless of your political viewpoint and the shape of Britain’s future relationship with the EU, one point of agreement seems to be that the impact on British businesses is likely to be substantial – whether or not they trade directly with the EU. But amid the uncertainty, we’ve seen a new sense of pragmatism emerging. Business intelligence software - in particular, Customer Relationship Management (CRM) – is playing a key role in helping companies continue to invest in growth while cushioning the impact of market volatility, preparing for changes ahead and exploring new market opportunities.

Let’s look at precisely why CRM systems are being harnessed by businesses like yours to chart a smooth course to the post-Brexit era.

Read More

Sealing The Deal: All You Need To Know About Customer Acquisition

BY Alison Smith - Head of Marketing EMEA
October 24, 2018

How To Keep Your Customers Coming Back For More

Sealing The Deal All you need to know about customer acquisition

15 Ways to Supercharge Your Business - Week 8

Over the last couple of weeks we have focused our attention on how to retain your most valuable customers by building brand loyalty and securing repeat sales.

Although retention is vitally important, let’s switch our focus today to attracting new customers in order to expand your customer base.

Read More

How To Keep Your Customers Coming Back For More

BY Alison Smith - Head of Marketing EMEA
October 18, 2018

How To Keep Your Customers Coming Back For More

15 Ways to Supercharge Your Business - Week 7

Congratulations to those of you following our Business Growth series - we’ve reached the half way stage on our mission to help you apply the New Customer Journey to your business!

In my blog last week, I touched on the importance of steering clear of guesswork and assumptions when it comes to identifying your most profitable customers. The logical next step from this – and the topic of this week’s content – is how to ensure those valuable customers stay loyal to your business and keep buying. With the average cost of new customer acquisition on the rise, this is the most cost-effective way to grow your business.

Read More

Why ‘Customer Lifetime Value’ Matters To Your Business

BY Alison Smith - Head of Marketing EMEA
October 11, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 6

Here’s a question for you: do you know who your most valuable customers are?

In my experience, companies large and small make the mistake - at great cost to their business – of assuming they know the answer to this. But those assumptions are often outdated, or based on guesswork and instinct.

Read More

Successful Segmentation – How to Work Your Data Assets

BY Alison Smith - Head of Marketing EMEA
October 2, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 5

Congratulations to those of you who have come on board with our 15 Ways to Supercharge Your Business Growth programme - we are already a third of the way along our path to learning how to adapt our businesses to the demands of the New Customer Journey.

Last week we zeroed in on the role of intelligent data management as the bedrock of so many vital areas of your business, in particular customer insight and engagement, efficient sales processes, strategic decision-making and maximising growth opportunities. This leads neatly to this week’s theme – data segmentation.

Read More

Are you Drowning in the Data Deluge? Here’s How to Swim

BY Alison Smith - Head of Marketing EMEA
September 27, 2018

Drowning in the Data Deluge? Here's How to Swim

Data Deluge

15 Ways to Supercharge Your Business - Week 4

With more and more of you signing up to our new programme - 15 Ways to Supercharge Your Business Growth – we’re delighted that you’re putting our free eBooks, worksheets and best practice guides to immediate use and building your action plan for the New Customer Journey.

One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this week’s programme content, available exclusively if you sign up to receive our 15 daily emails.

Read More

How to Unlock the Secrets of The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 20, 2018

How to Unlock the Secrets of The New Customer Journey

15 Ways to Supercharge Your Business - Week 3

Thank you to those of you who have already given us positive feedback on our 15 Ways to Supercharge Your Business programme! It’s great to see so many of you engaging with the content in your weekly emails, designed to help you analyse and adapt your business processes to the new, digital-first expectations of your customers and prospects.

Last week we took our first steps on the path to exploring the New Customer Journey, looking at the drivers behind the fundamental changes in customer behaviour and the typical stages of their journey from initial interest to point of purchase (and beyond).

Read More

What Is The New Customer Journey? (And How to Master It)

BY Alison Smith - Head of Marketing EMEA
September 13, 2018

15 Ways to Take Advantage of Your New Customer Journey

We’re excited that so many of you have already signed up to our 15 Day Programme: The New Customer Journey!

As I introduced in my first blog last week, the emails that you – as valued participants in our Programme – will receive each week are designed to steer you through the course of the programme to help to bring your sales and marketing approach firmly into line with the demands and expectations of the modern, digital-first customer. Each email gives you access to great tools and information that will set you on the path to business growth.

Read More

5 Sure Fire Ways to Take Your Customer Success to the Next Level

BY Harriet Ansell – Customer Success Manager
September 12, 2018

5 Sure Fire Ways to Take Your Customer Success to the Next Level

Regardless of the type or size of your company, it’s safe to say that your success in the modern business world relies on delivering a top-notch customer experience at all stages of the ‘customer journey’.  At its heart, this involves engaging proactively, thoughtfully and regularly with customers to ensure your business keeps its promises, has its finger on the pulse of their changing needs and objectives, and ultimately retains them as a happy customer.

Read More

15 Ways to Take Advantage of Your New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 6, 2018

15 Ways to Take Advantage of Your New Customer Journey

The way that buyers behave and engage with your business has changed fundamentally over the last five years. It’s no exaggeration to say that businesses who fail to bring their strategy into line with the new needs and expectations of today’s customers and prospects, will be left behind by quicker-moving, more digitally-savvy, customer-centric competitors.

So how do you go about adapting your business to the New Customer Journey?

Read More

Are you Suffering From a Sales and Marketing Disconnect?

BY Alison Smith - Head of Marketing EMEA
June 21, 2018

New Maximizer--QuoteWerks Integration Makes for a Kickass Sales Experience

In the UK, Maximizer is a proud sponsor of a series of prominent regional business expos and at the most recent one – on our doorstep here in Berkshire – I had the pleasure of holding a free workshop for delegates alongside my colleague Diego Lunardi, our Head of Sales.

Read More

Does Overnight Success Exist?

BY Alison Smith - Head of Marketing EMEA
March 22, 2018

Overnight success? How was such an unrealistic expression ever coined? Success is achieved through bright minded entrepreneurs, who start tangible businesses that employ talented people, who provide original products and services to genuine customers. It’s called hard work coupled with the right tools to get the job done.

Read More

5 Strategies for Engaging Millennial Investors

BY John Easton, Director of Wealth Management
June 27, 2017

5 Strategies for Engaging Millennial Investors

A radically diverse, globalized and digitally connected generation, millennials are set to take the stage. They already make up almost half the US workforce and will soon hit peak earning potential. Over the next 30 years, they’ll inherit 30 trillion dollars from their baby boomer parents.

The growing clout of the millennial investor represents a huge challenge for financial advisors and companies, at risk of serious disruption. Research shows millennial investors are conservative with their money, don’t trust financial institutions, and are turning by the millions to robo-advisors — now a 55 to 60 billion dollar industry. According to a 2014 report by UBS, just 14 percent of surveyed millennials said they would consult a financial advisor on a major decision, as opposed to 40 percent of non-millennials.

Read More

Subscribe to our Blog

Business advice, tips and solutions at your fingertips

;