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Maximizer Case Studies

Kenilworth Publishing

Maximizer helps Kenilworth Publishing boost efficiency, reduce costs, and secure more ad revenue. 

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Founded in 1989, Kenilworth Publishing is a full-service media company producing nine print magazines across sectors like jewelry, construction, franchising, and chemistry. With offices in Ontario and sales balanced between the U.S. and Canada, Kenilworth is known for delivering quality publications that elevate its clients’ profiles. To manage their extensive publication and deadline demands, Kenilworth turned to Maximizer, which has become a vital tool in their daily operations for over 14 years.
“There’s no longer information hiding in a file in a cabinet or an Excel spreadsheet. Our teams have what they need on hand, making them more self-reliant and efficient.”
Rudy Kral Vice President Kenilworth Publishing

Challenges

In the early 90s, as Kenilworth’s operations grew, so did their need for a streamlined way to manage client interactions and track deadlines. With nearly 100 publication deadlines to meet each year, they needed a CRM to stay organized and maintain their reputation for timely, quality publications. They also wanted to expand beyond association magazines into market-driven publications. After comparing Maximizer with other CRMs, including ACT!, Kenilworth chose Maximizer for its flexibility and reliability.

However, as their portfolio and client base grew, they faced a few key challenges. Managing customer interactions and ad sales required a system that could handle large volumes of data while maintaining accuracy. Additionally, passing twice-yearly BPA Worldwide media audits was crucial for client trust, yet required careful record-keeping to demonstrate circulation accuracy. Without a robust CRM, these audits could become costly and resource intensive.

The Kenilworth team also wanted a system that could help them reduce revenue loss from unpaid advertisements. By logging and monitoring account activities closely, they could minimize financial risk from delinquent advertisers. Maximizer proved to be the CRM solution that met these needs while supporting Kenilworth’s ethos, known internally as “The Kenilworth Difference.”

Solutions

Kenilworth’s CRM journey began in 1993 with Maximizer’s DOS version, and it has remained integral to their operations ever since. Working with Maximizer’s Certified Solutions Provider, Indus Systems, Kenilworth transitioned their data to Microsoft SQL Server, enabling them to store and retrieve client records efficiently. Indus also provided essential training to ensure Kenilworth’s team could leverage Maximizer’s features fully.
“Maximizer is essential to keeping our deadlines and teams on track. Without it, we’d be lost.” Rudy Kral
With Maximizer, the Kenilworth team gained a centralized system where all client data, publication schedules, and advertising accounts are accessible to staff across departments. The CRM’s ease of use allowed them to integrate Maximizer into every part of the business, from editorial and circulation to sales and distribution, with each team member receiving tailored training.
Maximizer’s automation features, like task reminders and contact logging, helped Kenilworth reduce errors and boost productivity. The system’s document storage capabilities made it easy to access vital client and ad information instantly. As a result, the Kenilworth team spends less time searching for information and more time building relationships and driving sales.

Benefits

Enhanced Efficiency

Maximizer allows Kenilworth to manage publication schedules and deadlines, helping them produce more high-quality publications with a leaner team.

Cost Savings

By optimizing processes, Maximizer has enabled Kenilworth to save an estimated $400,000 CAD annually, as they require 20% fewer staff to handle their workload.

Audit-Ready Data Integrity

Maximizer’s robust data management helps Kenilworth pass twice-yearly BPA Worldwide media audits without additional software or staffing, ensuring client trust.

Reduced Revenue Loss

With Maximizer tracking advertiser accounts, Kenilworth has reduced lost advertising revenue by $19,000 CAD per year, thanks to better account monitoring and follow-up.

Improved Team Self-Reliance

Sales and circulation teams can access all necessary data instantly, empowering them to work independently and manage client interactions more effectively.

Easy Onboarding and Training

Maximizer’s intuitive interface allows new staff to become proficient within hours, minimizing training costs and ensuring consistent workflow across the team.

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