How to Grow Channel Partner Revenues with CRM

You rely on your partners to sell your products across different geographies. But managing these partners can be a huge challenge. You need to motivate a group outside your organization and collect their sales information for forecasts. This may mean spending unreasonable hours on the phone and emailing to keep partners aligned with your business.

As your sales network gets bigger, this work only gets harder, slowing the growth of your channel revenues. But there’s a way to scale up with fewer growing pains — by bringing your partner information together onto the same platform as your direct sales tools.

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Connect Your Business-Critical Apps

Connect Your Business-Critical Apps

You want to see everything to do with each customer in order to deliver effective, timely service and win customer loyalty. But your business likely uses multiple apps – your email, your accounting software and more. Unfortunately, these apps don’t always talk well to each other, creating data silos that hamstring your ability to work quickly.

We recognize our customers’ needs for easy, cost-effective connectivity. And that’s why we’ve revamped Maximizer CRM to integrate all your tools, effortlessly. The App Directory connects your diverse business-critical apps, bringing you closer to customers, prospects and business partners than ever before.

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Maximizer CRM 2018 is here

#M2018 CRM 2018 is here

Connecting you like never before 

Your business pays a steep toll for disconnection. Employees spend more time switching between apps than using them; while you struggle to coordinate your team and get visibility across your business.  

But what if there was a way to quickly connect your business, with collective intelligence on customer preferences, history and status? 

Well, now there is. Today’s release, Maximizer CRM 2018, helps you bring everything together, quickly and easily, so you connect with your customers, prospects and business partners like never before. 

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Building Ideal Buyer Personas

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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Introducing Maximizer Connect for Excel Quotes

Successful CRM users understand that their system acts as a central repository of customer and prospect information. When used effectively, it empowers salespeople to track and qualify incoming leads, and enables management to visualize their sales pipeline at both the company and rep levels.

But getting the best return-on-investment from your CRM ultimately depends on realizing productivity gains: salespeople – from reps to the director – need to complete tasks in as few clicks as possible.

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CRM as a System of Engagement

Maximizer CRM 2017 system of engagementMaximizer has been helping businesses grow since we were founded in 1987, shipping over 1.6 million licenses to over 150,000 customers worldwide since then. Throughout our almost 30 year history, Maximizer CREW members and our certified business partners have helped customers succeed by giving them the insight needed to grow their businesses. With Maximizer CRM 2017, we continue to expand on that, by rolling out a solution that helps improve customer engagement at every point of interaction.

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Maximizer CRM 2017 is here!

Maximizer CRM 2017

Drum roll please – launch day is here and the product team is super excited (and a bit relieved) to share Maximizer CRM 2017 with folks across the globe.

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How to improve your performance with one simple zap!

Maximizer Connect for use with ZapierThe concept of integrations for making life easier and simpler has been around for a long time. One of the early integrations I found really useful was the remote control for the television. The ability to use a device to control how the TV operated without leaving the comfort of my couch was mind blowing.

At the time, the integration was very basic – it only had four buttons, one each for moving the channel up/down, one for volume and another for power. Simple, but mind blowing. Another integration that changed my life was the garage door opener. This wonderful device opens and closes the garage door with the click of a button, saving me from going out in the cold Canadian winter to fight with a frozen door. Instead, from the comfort of my Mom’s warm car, I got to press a little button, watch the door magically rise, and off we’d go to hockey practice at 4 am.

As simple as these integrations are, they were revolutionary at the time. Now, they are part of our day to day lives. We’ve come to trust their dependability and consistency.

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Can a CRM Really Help Generate Leads?

Marketing funnel

When we think about the benefits of a CRM, we often think about the obvious such as; improved customer communication and service, and increased collaboration between sales reps. Not that these aren’t fantastic benefits, but they aren’t likely to make your sales reps jump up and down for joy.

For your CRM to be truly successful, it must be adopted by everyone in your sales team. And like most technology solutions, until users understand how it can benefit them, you can’t be expected to automatically use it.

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How Successful Companies Use A CRM

successgul, CRM, salesAs effective as it is, when it comes to a Customer Relationship Management (CRM) solution, most sales reps have a love/hate relationship. And it’s not much of a surprise considering the whole logging in and updating of information can make them feel removed from what they were hired for, selling.

The irony is that sales reps stand to gain the most from using CRM software. By using a CRM solution, an estimated 41% of sales reps can expect to increase their revenue. Plus, companies that use CRM have 14.8% better customer retention rates, and 40% better team attainment of quotas.

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