Breaking the Noise Barrier: How Omnichannel Selling Cuts Through and Closes Deals

Prospecting remains the toughest challenge in sales—69% of sellers say it’s the hardest part of their job. And with email engagement hovering at 3%, according to Mario Martinez Jr., it’s clear that generic, one-channel outreach is losing its edge. 

If you want your sales reps to stand out, they need to show up where buyers are—and how they want to be reached. 

Buyers don’t ignore relevance

Your prospects are inundated with outreach—most of it cold, templated, and robotic. The delete button gets more love than the message itself. 

The fix? Personalize your outreach and your channel strategy. 

Start with your CRM data: Which channels have worked with this contact before? What type of interaction triggered a response? Real personalization means meeting buyers where they’re comfortable—whether that’s a text message, a LinkedIn message, or a quick call at the right moment. 

When reps use three or more channels, engagement jumps by 40%. Not because of the volume—but because of the relevance. 

The myth of the perfect sequence

Most sellers follow a tired cadence: email, phone, LinkedIn. And too many jump to a LinkedIn connection request before they’ve earned the right to do so. 

Martinez’s advice: slow down. Personalize that first message. Not everything needs to be AI-written—especially if AI can be used to gather smarter insights instead. 

Use AI tools to pull in relevant news, job changes, or strategic priorities—and then build your message around what matters to that buyer. When someone feels like they’re being treated as a person, not a persona, they’ll give you their attention. 

3 omnichannel moves you can make now

1. Personalize with purpose: Use CRM data to tailor the first message based on buyer history, interests, and behaviors. 
2. Choose the right tools for research: AI can help uncover fresh intel—like market trends or executive changes—so your outreach is timely, not just templated. 
3. Customize every touchpoint: Ditch the “spray and pray.” Use tone, timing, and context to make each message feel handcrafted. 

Let automation handle the admin, not the connection

Closing deals takes consistency. On average, six touchpoints over 30–45 days. But that doesn’t mean it has to eat your calendar. 

Let your CRM handle the mechanics—log communication history, automate reminders, and sync activities across channels. Integrate with Outlook and Teams to keep workflows in one place. Tools like FlyMSG can fast-track your writing with the right insights, letting your reps stay human in their message and fast in their delivery. 

Why omnichannel works

Personalized, omnichannel engagement isn’t just another tactic—it’s the strategy for modern selling. It keeps your reps focused on relationships, and your prospects feeling understood—not targeted. 

When sellers lead with personalization, backed by insight and delivered through the right mix of channels, they don’t just connect. They convert. 

Want to hear more on how to elevate your team’s prospecting? Watch Maximizing Sales Success: Leveraging the Best Tools for Sales Leaders—a must-watch conversation between Mario Martinez Jr. and Mike Curliss, President of Maximizer.