
Trusted by 120,000 teams worldwide






The CRM that works the way you work
Create custom fields, workflows, and reports that align perfectly with your sales strategy. Optimize every aspect of your sales process.

Find the customizable solution that works for you
Many CRMs fail to meet the unique needs of sales teams, leading to inefficiencies and frustration.
Maximizer offers Sales VPs robust customization built for in-house teams.
Optimized playbook
Challenge #1
A one-size-fits-all CRM doesn’t account for the unique processes of your sales team, leading to inefficiencies.
Solution #1
Design workflows that fit your sales process. Use solutions out of the box or create custom fields and stages that reflect your unique business model.
No-code configurability
Challenge #2
Complicated customizations that require consulting are expensive, time-consuming, and require extensive technical knowledge.
Solution #2
Save time and money with customization tools that don’t require high tech knowledge to adjust.
Flexible model
Challenge #3
Restricted configurability options hurt your ability to adapt solutions to your evolving business needs.
Solution #3
Maximizer can be as simple or as complex as your team needs. Adjust quickly and efficiently to evolve with your changing needs.
Benefits of customizable CRM

Custom dashboards
Advanced user permissions
Control access at a granular level with permissions for modules, fields, notes, and documents, ensuring each team member sees only what they need.
Field customization
Add, remove, or modify fields to capture the exact data you need and eliminate barriers to entry.
Integration capabilities
Maximizer becomes your unified business solution when connected to the other tools you use.
Companies choose to partner with Maximizer
Best in class CRM software
Over 35 years of delivering exceptional results.
Learn why people love Maximizer
What HNW Clients Expect from Their Advisors and Brokers in 2025
High-net-worth (HNW) clients have always demanded more than just sound financial advice. They look for partnership, strategic foresight, and a deeper understanding of their long-term goals, both...
Maximizer CRM vs Toolkit CRM | CRM Systems in Canada [2025]
Within today’s ever-growing digital landscape, customer expectations are higher than ever, making effective relationship management critical to business success. Customer Relationship Management...
Maximizer CRM vs Equisoft CRM | CRM System in Canada [2025]
Customer Relationship Management (CRM) systems are essential tools that help businesses manage client data, track interactions, and support long-term relationships. As proudly Canadian creations,...
Transform your CRM today
Tailor Maximizer to fit your business needs and drive your sales strategy to new heights.