Meet The Maximizer Leadership Team

Vivek Thomas

President
Vivek is a visionary leader whose passion for customer satisfaction and client intimacy drives his decision making. His performance-driven approach, belief in establishing a clear and concise strategy, and approachable leadership style empowers his team to far exceed expectations and goals. With brand names like Sony, Crystal Decisions and Business Objects on his CV, Vivek leverages over 25 years in technology to drive Maximizer’s long term success.

Mike Richardson

Managing Director (EMEA)
With a proven track record across multiple sectors, including Oil Exploration, Electronic Security and Small Business Consultancy, as MD of Maximizer EMEA Mike brings his experience to assist Small and Medium companies seeking to grow and succeed through use of CRM. Living near the office in Bracknell, Mike has two daughters who have both recently graduated, and is a keen cyclist who can often be spotted pedalling around the Chilterns and local country lanes.

Melissa Spires

Head of Customer Success
Melissa is at her best solving problems, building new teams, products and processes, and loves the challenge of doing what hasn't been done before. She brings a wealth of invaluable sales, customer success and leadership experience in the software industry. Her passion is helping customers discover true value and building a strong team culture.

Michael Owen

Digital Marketing Manager
Michael is an experienced digital marketing leader, and strategist, with a diverse background over 20 years developing and executing online strategies, mentoring high-performing digital teams, and delivering measurable and data-driven results. When not at work you'll find Michael exploring the great outdoors with his partner and dog, or repairing and collecting vintage watches.

Alex Cann

Head of Operations
Alex hails from Cape Breton, Nova Scotia where he completed his Business Technology Accounting Co-op Diploma before heading west to launch a consulting business. In 2012, he joined Maximizer’s Human Resources department, and is now a certified Payroll Compliance Practitioner responsible for all things HR, Payroll and Facilities. Alex’s overriding goal is to ensure Maximizer CREW members get up each morning excited to get to work.

Jasmine Nair

Controller (Americas)
Jasmine brings over 20 years of experience in Finance working in Training, Manufacturing and Software Industries. She joined Maximizer as a Financial Accountant in 2013 and has since moved to Accounting Manager and then taking over the Controller role in Sept 2017. A great team player, coach and mentor with a drive for challenges, Jasmine is also an outdoor enthusiast with a passion for dragon boating in Canada and Overseas with the Concord Team!

Rasto Beno

R & D Manager
Rasto leverages his expertise in software development to ensure that Maximizer’s CRM solutions are built on a flexible, scalable architecture platform and keeps our technology roadmap on track. He has been part of the Maximizer CREW for over 15 years. When not crunching code, he can be found roaming the great outdoors of British Columbia.

Herbert Yen

Manager of Professional Services
Herbert leads Maximizer’s team of Professional Services Consultants dedicated to deliver successful implementations and drive adoption of Maximizer CRM for our customers. He leverages his background in Project Management, Business Process and Software Development, as well as his broad experience having been at Maximizer since 2007 – in different business units: Information Systems, Research & Development and Professional Services where he ran implementations for Maximizer’s largest customers. Herbert has also had the pleasure of paddling for over a decade with the Concord Pacific Dragon Boat team, both in local and international competitions in the USA and Asia.

Andrew Heriot

Head of Services (EMEA)
With more than 12 years’ experience in the CRM industry, Andrew has held key roles in the Support, Training and Solutions departments before leading the Services Team at Maximizer. He is responsible for support and services in the EMEA region, as well as the training and certification of Maximizer’s Business Partner network. A keen cyclist, Andrew bikes over ten miles into work everyday!

Karen Dewar

Finance Manager (EMEA)
With almost 30 years of finance experience in banking and software companies, Karen brings a wealth of knowledge to drive forward financial initiatives in the EMEA region as the company grows. She is responsible for the region’s Finance, Accounting and Administration functions. Karen lives locally with her partner Murray and Cocker Spaniel puppy Bruno.

Diego Lunardi

Head of Sales (EMEA)
Diego is a dynamic and highly motivated sales leader with over 15 years’ experience in the IT and software industry. An expert in leading and developing commercial relationships through development of strategy, assessment, negotiation and continuous improvement. Diego oversees Maximizer’s successful Sales Team and as a keen proponent of ‘customer first’, he has helped Maximizer commit to delivering a high level of customer satisfaction with key clients across Europe, Africa and the Middle East. Diego lives in London with his partner Dafne and is a huge fan of travelling and discovering locations off the beaten track.