In the B2B world sales cycles can sometimes be quite slow. Add to that the sluggish economy, high cost of your product and a lack of qualified leads and you have the recipe for a painfully slow sales cycle.
Although the rewards might be worth it; having a slow sales cycle has its downsides such as cash flow issues, increased risk of the sale failing through and the inevitable stress it places on sales reps.
Speeding the sales process depends on several factors, some of which are unfortunately out of the sales organization’s reach. Instead of just blaming external factors focus on improving what you CAN control.Read More >