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Sales! Drive Lead Conversion by Embracing Content Creation

Content creation Recently our Head of Marketing has been preaching about the changing consumer purchasing habits and how Marketing are now shouldering the majority of the sales funnel. In short, and I hate to admit it, Marketing are right! According to Forrester Research, buyers are 67% to 90% of the way through the buying journey before they even consider talking to me and my team. Instead, 95% of buyers chose a solution provider that provided them with ample content to help navigate through each stage of the sales process, completing their own due diligence.

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What is Cloud and why is it the No. 1 choice for SMEs?

what is cloud computing?Although more and more businesses are enjoying the benefits of cloud computing, there are still lots of companies out there who have yet to take advantage of this growing trend. If you’re among these people, but don’t want to miss out on the benefits the cloud can bring, hopefully I can help you get to grips with it.

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Canadian Financial Advisors Now Manage $14 B in Assets Using Maximizer CRM Wealth Manager

VANCOUVER, May 18, 2016 /CNW/ – Maximizer CRM Wealth Manager software is currently supporting financial advisors across Canada to manage more than $14 billion in client assets. These were the findings of a recent poll by Maximizer CRM, a leading provider of customer relationship management (CRM) solutions.

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People Analytics – How Big Data Is Improving HR

People AnalyticsBig data has become a defining currency of the 21st century, with almost every industry – from marketing to manufacturing, agriculture to health care – in some way being refined with the aid of big data insights. Now HR, a department that has historically relied on intuition, emotions, and anecdotes, is beginning to follow suit with the emergence of “people analytics”.

People analytics is a scientific, data-centric method of approaching HR processes and decisions. Human data is collected through employee engagement surveys, 360 feedback surveys, scored interviews, hiring and retention metrics, ad hoc meetings etc., and then analysed to help uncover new insights and solve strategic problems.

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4 Reasons Why You Should Stay Away from Purchased Lead Lists

Purchased lists Every business needs sales in order to be successful. This means your sales team is talking to clients and prospects on a daily basis and entering information into the CRM system. Sales are the lifeblood of your business, but what if you’ve run out of people to talk to? Should you purchase a lead list? This is the question that many businesses ask themselves on a regular basis. Let’s discuss some of the pitfalls of list buying.

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