There is an unwritten rule when it comes to hiring for start-ups: recruit only when your employees are 120% stretched. In other words, start-ups cannot afford to have employees who are not a hundred percent utilized. There is simply no room for ‘excess’. But while this makes business sense, you may also be bringing down the morale of your employees by overworking them. The solution is to optimize your business resources, so that you can extract greater productivity from your team before you start recruiting new people.