MACS Maritime Shipping puts Maximizer CRM at the hub of its business
When Nic Real joined as IT Manager at the Cape Town offices, MACS had already invested in a Maximizer CRM system, however adoption was poor and they weren’t realising thebfull potential of the solution. “Coming from a company that had used CRM heavily, I fully understood the benefits it could bring to our customer facing staff and our customers,” Nic says, “The biggest barrier is often the human factor because people don’t like change!” Working alongside Maximizer’s South African partner Camsoft Solutions, Nic has put strong emphasis on training. “We have a monthly training session with Camsoft which all key users attend, users can log into the session online too.”
|Industry: Transportation - Shipping|
|Challenge: Share up- to-date customer information with local and overseas staff|
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