Avance Carpets take the commercial plunge with ease thanks to Maximizer CRM
“When the decision was made to extend our operations to the commercial sector, it quickly became apparent that customer information could no longer be stored in Excel spreadsheets. We had no central database and every representative kept their own individual records. As employees came and went, we’d be placed in a position whereby no sales history or activity logs were available. The shift to the commercial sector really highlighted their issue. We turned to CRM software for the purpose of maintaining good, longstanding relationships with our new business to customer (B2C) and business to business (B2B) clients.”
|Challenge: Maintain longstanding relationships with B2B and B2C customers|
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