Whitepapers

Smarketing! How Marketing Automation Drives Sales Success in this Digital Age

Cost-effective methods for Sales and Marketing to work together to create a seamless lead nurturing and selling process
Marketing Automation Drives Sales Success
Generating and managing leads isn’t as straightforward as it used to be. This whitepaper draws on independent sources to look at the challenges faced by B2B marketers and sales teams in the pursuit of good quality ‘warm’ leads and how to convert them successfully.

Discover how pioneering companies are looking to become even more customer-focused by:

  • Using intelligent marketing automation and CRM for better lead nurturing and faster sales cycles
  • Establishing lead scoring systems to automate responses to leads
  • Providing a targeted and personalized approach in the digital content for their customers and prospects
  • And much more!

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