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CRM in Lean Manufacturing – The Playbook Chapter 3

Today manufacturers embrace a business-to-customer orientation to build on customer loyalty and create an everlasting relationship. But what many companies are having trouble with is keeping their data and notes aligned and organized across departments – that’s where a CRM can help.

In CRM in Lean Manufacturing – The Playbook Chapter Three, shows how you can:

  • Optimize information management
  • Define adoption targets
  • Choose the right CRM for your business

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