CRM in Lean Manufacturing
Fierce global competition, technological change and increasingly disloyal customers present manufacturers with an intimidating set of challenges.
That’s why we’ve created our eBook “CRM in Lean Manufacturing” as a manufacturer’s survival guide for the 21st century. We reveal how CRM drives businesses toward greater customer satisfaction, improved productivity and cross-departmental operational excellence.
In this instalment we cover:
- The digitization of the industry (or Industry 4.0)
- The impact of cheap foreign imports vs. just in time delivery
- Shifts in treating business customers like individual consumers
- Roadblocks to digital reform