PUBLISHING

Maximizing business data for publishing

Maximizer CRM for Publishing coordinates the efforts of account executives, sales teams and marketing departments to help identify and maintain customers loyal to the brand. With one central database, every department has access to client, advertiser, prospect and agency data in real time to collaborate and provide personalized service.

Maximizer increases productivity through automating processes, while its comprehensive reporting allows segmentation of data in almost any format, along with opportunity management and forecasting.

Maximizer CRM has already reduced our administrative workload, increased the visibility and availability of accurate information and enabled me to focus on growing the business.

JOHN JOSE Circulations director, Sport 360

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Automation

It’s easy to automate subscription renewal reminders to prevent lost sales. Plus, all customer subscription information is held in Maximizer so you can quickly and easily create a unique invoice for each client.

Reporting

Reporting can show required print runs and delivery schedules, reducing human error and unnecessary costs while ensuring customer get what they ordered. Live reports show distribution costs and subscription information at the touch of a button.

Microsoft Integration

Integration with Microsoft Office® and Outlook® enables you to import and export spreadsheets into Maximizer from existing databases, add SharePoint links, track and log conversations, save Word documents and add contacts from Outlook.

Marketing

The campaign manager allows you to send targeted and personalized emails, such as subscription offers. Easily determine your ROI on each marketing campaign and view response rates to quickly identify successful tactics. View analytics such as email open and click-through rates, the status of leads and sales opportunities associated with a particular campaign, KPIs and more.