Deliver Extraordinary Guest Service

Maximizer Customer Relationship Management (CRM) for the hotel, hospitality and leisure industry supports the management of many different customer types and functions, including members, guests, corporate customers, events, promotions, lead generation and more – all in one central repository. It allows customer facing staff to make fast, informed decisions to improve the customer experience. Maximizer CRM also enable sales and marketing staff to identify new clients and effectively manage the relations with key customers – via personalized, targeted campaigns to encourage loyalty, based on known client preferences from activity tracking.

Using the system has helped us secure more than 70% of our clients for a return visit, a full year in advance. This return business is a critical source of revenue and a clear indication that our client management efforts are really paying off.

SCOTT MEHLENBACHER Chief Financial Officer, Langara Fishing Adventures

Data Segmentation

Segment customers, add user defined fields, create favourite lists, use saved searches, colour rules etc. Through personalized campaigns, track the best potential leads with an affordable and versatile system.

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Identify customer interests, patterns and demographics to allow cross selling of membership packages, merchandising, events and more

Automated Campaign Management

The campaign manager can perform multi-phased email campaigns that automatically nurture relationships over an extended period of time. Events like web downloads, purchases, service incidents and more can be set as triggers for a specific email campaign or auto response.

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Central Knowledge Base

Keep records up-to-date and accurately profile customers. Maximizer shows you previous communications and complete customer profile histories to help employees better understand each customer. With the ability to share information organization-wide, important case statuses and history can be easily accessed by all staff.