Maximizer Customer Relationship Management (CRM) for the hotel, hospitality and leisure industry supports the management of many different customer types and functions, including members, guests, corporate customers, events, promotions, lead generation and more – all in one central repository. It allows customer facing staff to make fast, informed decisions to improve the customer experience. Maximizer CRM also enable sales and marketing staff to identify new clients and effectively manage the relations with key customers – via personalized, targeted campaigns to encourage loyalty, based on known client preferences from activity tracking.