Vilton is a subsidiary of the larger organisation, Vlint. Vilton is an independent company operating in the construction market in the Netherlands, offering extensive services and products to their customer base. Vilton develops and manufactures products for the construction, infrastructure and concrete industries.
The company deals with many varying customers at any one time with over 120 people working for the firm. It had become quite clear that in order for the company to continue growing they needed to centralise all customer communications and activities between themselves and the holding company.
The fact that Maximizer could be specifically tailored to meet unique customer requests was a massive pull for Vilton to select it as their CRM solution. Maximizer was adopted relatively easily into the business and immediately started improving visibility.
Vilton used Maximizer to track customer enquiries and on-going projects. Maximizer has proved to be particularly beneficial to sales-reps who are out on the road; they use mobile access to track/access customer information needed to close more sales.
Maximizer’s dashboards are helping management gain greater insight and visibility into staff productivity levels as well as to communicate effectively with their client base and to grow their market share with value-driven communications.
It didn’t take long for Maximizer CRM to become a critical component of the business. Not only does it centralise all of the business’s data, but it is helping various departments in the business increase overall productivity – thanks to better understanding of customers, reduced manual admin and improved communication and activity.
Maximizer CRM has helped increase customer satisfaction, resulting from the new seamless management style which the business has been able to adopt and develop.
“Thanks to Maximizer we now have greater visibility of our customers – this is particularly crucial for our sales reps on the road; they can access the latest and most up to date customer account information.” says Thijs Griepink, System Administrator.