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Asset Marketing Services Case Study

Key outcomes…

Key outcomes
  • More closed deals from improved call follow up;
  • Improved tracking of inbound / outbound calls.

“The intuitive design and customization has garnered much praise from our sales force, in fact they regularly tell us it’s the most user friendly CRM they’ve ever used.”

Robert Ostman, Director of Operations & Training for GovMint.com
Asset Marketing Services

Asset Marketing Services is a…

Asset Marketing Services is a leading multi-channel direct marketer of high-value collectible coins and proprietary branded jewelry and watches. Their First Federal Coin, GovMint.com and New York Mint division sources and markets silver, gold and platinum coins, while their Stauer division designs, sources, brands and markets silver, gold and gemstone jewelry, watches and other “luxury for less” products.

Due to the nature of their business, First Federal experiences very high inbound and outbound phone call volumes. Their existing systems were unable to track the calls, leading to potential revenue losses from lost calls.

To solve this, Asset Marketing’s Avaya phone system was integrated into Maximizer’s Notes feature, automatically creating a note for each inbound and outbound call. Asset Marketing now has consistently formatted Notes associated with each call and can generate reports in Maximizer on call volume, as well as various characteristics of the calls.

The result has been far fewer potential sales being lost from inadequate phone call tracking and follow up.

“Maximizer is a good application right out of the box, but what really impressed us was the level of customization we were able to do with the tool to make it ideal for our rather unique business and sales model. The intuitive design and customization has garnered much praise from our sales force, in fact they regularly tell us it’s the most user friendly CRM they’ve ever used.” says Robert Ostman, Director of Operations & Training for GovMint.com (a division of Asset Marketing Services).

Asset Marketing Services, LLC

Asset Marketing Services, LLC is a leading multi-channel direct marketer of high-value collectible coins and proprietary branded jewelry and watches. The Company’s reputation coupled with its employees’ extensive industry knowledge provides AMS customers with the most unique and highest quality coin selection in the world as well as exceptional watch and jewelry products.

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