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Why Social Media Plays A Big Part In The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
October 12, 2017

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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8 Top Tips To Promote Your Business On Social Media

BY Mary Walton - Guest Blogger
October 3, 2017

8 Top Tips To Promote Your Business On Social MediaThere's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.

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What Type of Social Sharing Benefits your Search Rankings?

BY Christelle Macri - Guest Blogger
June 8, 2017

What Type of Social Sharing Benefits your Search Rankings?Every business should understand the power of social networks. Their combination of size, low barriers to entry and the speed with which information can be distributed are huge factors to their continued success. It also makes social sharing a tremendous opportunity, but one which must be used with care. Not all social sharing makes sense – indeed, some types may even damage your standings in those all-important search rankings.

How can you be socially branded in 2016?

BY Ian Moyse - Guest Blogger
September 5, 2016

Half of the world is online - how can you brand yourself on social media?In today's World nearly half of the global population is online!

As of 2015, 3.2 billion people were online with the global population standing at 7.2 billion, according to the International Telecommunication Union. With this, come additional reflections that around 1/5th have an active Facebook account (1.39 billion), Twitter runs at around 305 million penetration and LinkedIn has 414 million users, with Instagram just behind at 400 million in the same timeframe.

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How to promote your content on social media

BY Becky Brown - Former Digital Marketing Executive
May 4, 2016

socialcrmYou have taken the time and effort to create insightful content for your prospects and customers. Now, it’s time to promote your newly created content to the rest of the world. You might already use your company’s channels such as your website and newsletter. Yet, that might only be limited to your current customer base or those who already know about your brand. Then, the search engines might pick some of your content up, but that isn't always a guarantee especially if you have not optimized for SEO.

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4 Easy Ways To Increase Your Number Of Twitter Followers

BY Becky Brown - Former Digital Marketing Executive
April 27, 2016

Increase Your Number Of Twitter FollowersWhile many businesses are seeing their number of Twitter followers soar, others are still left wondering “what’s their secret?” B2C companies may wonder how to engage their customers on Twitter, and B2B companies are trying to figure out whether Twitter is right for them.

Well, by incorporating simple strategies, businesses of all sizes, B2B or B2C, can watch their numbers climb organically and with minimal effort.

So don’t give up on Twitter, until you read this!

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What’s coming for social media in 2016?

BY Nicole
January 4, 2016

social-media-trends-2016What's hot in social media now? Where should you be focusing your social media efforts? How can you use social media to market your business in 2016? Here are the top social media trends you should pay attention to.

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Are You Making These 5 Social Media Mistakes?

BY Anita Holley, Former Head of Marketing - EMEA
November 18, 2015

social media, mistakes Most businesses now use social media as a marketing, lead-generation and customer-service tool. Yet, despite the widespread use of social media, many businesses are inadvertently damaging their brand through their efforts, rather than growing and building their business.

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How Social Selling Can Increase Revenue

BY Diego Lunardi, Head Of Business Development - EMEA
September 14, 2015

Social Selling, sales, The “like-to-lead” revolution is here. The new reality of selling is social. It’s becoming almost impossible to ignore the impact social networks are having on sales. The reality is sales people who ignore social networks are not going to scale their businesses as effectively as they could.

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9 LinkedIn Mistakes You Must Avoid

BY webmaster
June 24, 2015

There are lots of articles about LinkedIn and all its features and capabilities. But before you get out there and exploit its features there are certain unwritten rules every LinkedIn user must abide by.

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