What does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.
There's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.
Every business should understand the power of social networks. Their combination of size, low barriers to entry and the speed with which information can be distributed are huge factors to their continued success. It also makes social sharing a tremendous opportunity, but one which must be used with care. Not all social sharing makes sense – indeed, some types may even damage your standings in those all-important search rankings.
In today's World nearly half of the global population is online!
As of 2015, 3.2 billion people were online with the global population standing at 7.2 billion, according to the International Telecommunication Union. With this, come additional reflections that around 1/5th have an active Facebook account (1.39 billion), Twitter runs at around 305 million penetration and LinkedIn has 414 million users, with Instagram just behind at 400 million in the same timeframe.
You have taken the time and effort to create insightful content for your prospects and customers. Now, it’s time to promote your newly created content to the rest of the world. You might already use your company’s channels such as your website and newsletter. Yet, that might only be limited to your current customer base or those who already know about your brand. Then, the search engines might pick some of your content up, but that isn't always a guarantee especially if you have not optimized for SEO.
While many businesses are seeing their number of Twitter followers soar, others are still left wondering “what’s their secret?” B2C companies may wonder how to engage their customers on Twitter, and B2B companies are trying to figure out whether Twitter is right for them.
Well, by incorporating simple strategies, businesses of all sizes, B2B or B2C, can watch their numbers climb organically and with minimal effort.
So don’t give up on Twitter, until you read this!