Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

BY Alison Smith - Head of Marketing EMEA
December 6, 2018

Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

Embracing The New Customer Journey: Top Tips To Get Your Staff On Board

15 Ways to Supercharge Your Business - Week 9

When challenging the status quo in the business world, a certain degree of resistance is inevitable.

In fact, according to a Forbes article citing research from Harvard Business School, 70% of all organizational change efforts fail “and one reason for this is executives simply don’t get enough buy-in, from enough people, for their initiatives and ideas.”

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8 Tactics To Up Your Lead Generation Game In 2019

BY Mike Richardson, Managing Director - EMEA
November 27, 2018

8 Tactics To Up Your Lead Generation Game In 2019 (And How CRM Can Help)

8 Tactics To Up Your Lead Generation Game In 2019 (And How CRM Can Help)

How can I improve sales lead generation? What marketing and sales KPIs should I set? Could I direct marketing spend more wisely to boost revenue?

You may well be asking yourself these questions as you plan for the 12 months ahead. They are fundamental to business success - but the answers are likely to prove elusive unless you can draw the necessary intelligence from your sales, customer and performance data. Indeed a survey of B2B marketers showed that “lack of quality data” and “limited insight into target audiences” are two of the top three biggest obstacles to successful lead generation.

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Sealing The Deal: All You Need To Know About Customer Acquisition

BY Alison Smith - Head of Marketing EMEA
October 24, 2018

How To Keep Your Customers Coming Back For More

Sealing The Deal All you need to know about customer acquisition

15 Ways to Supercharge Your Business - Week 8

Over the last couple of weeks we have focused our attention on how to retain your most valuable customers by building brand loyalty and securing repeat sales.

Although retention is vitally important, let’s switch our focus today to attracting new customers in order to expand your customer base.

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How To Keep Your Customers Coming Back For More

BY Alison Smith - Head of Marketing EMEA
October 18, 2018

How To Keep Your Customers Coming Back For More

15 Ways to Supercharge Your Business - Week 7

Congratulations to those of you following our Business Growth series - we’ve reached the half way stage on our mission to help you apply the New Customer Journey to your business!

In my blog last week, I touched on the importance of steering clear of guesswork and assumptions when it comes to identifying your most profitable customers. The logical next step from this – and the topic of this week’s content – is how to ensure those valuable customers stay loyal to your business and keep buying. With the average cost of new customer acquisition on the rise, this is the most cost-effective way to grow your business.

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Why ‘Customer Lifetime Value’ Matters To Your Business

BY Alison Smith - Head of Marketing EMEA
October 11, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 6

Here’s a question for you: do you know who your most valuable customers are?

In my experience, companies large and small make the mistake - at great cost to their business – of assuming they know the answer to this. But those assumptions are often outdated, or based on guesswork and instinct.

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Successful Segmentation – How to Work Your Data Assets

BY Alison Smith - Head of Marketing EMEA
October 2, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 5

Congratulations to those of you who have come on board with our 15 Ways to Supercharge Your Business Growth programme - we are already a third of the way along our path to learning how to adapt our businesses to the demands of the New Customer Journey.

Last week we zeroed in on the role of intelligent data management as the bedrock of so many vital areas of your business, in particular customer insight and engagement, efficient sales processes, strategic decision-making and maximising growth opportunities. This leads neatly to this week’s theme – data segmentation.

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Are you Drowning in the Data Deluge? Here’s How to Swim

BY Alison Smith - Head of Marketing EMEA
September 27, 2018

Drowning in the Data Deluge? Here's How to Swim

Data Deluge

15 Ways to Supercharge Your Business - Week 4

With more and more of you signing up to our new programme - 15 Ways to Supercharge Your Business Growth – we’re delighted that you’re putting our free eBooks, worksheets and best practice guides to immediate use and building your action plan for the New Customer Journey.

One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this week’s programme content, available exclusively if you sign up to receive our 15 daily emails.

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How to Unlock the Secrets of The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 20, 2018

How to Unlock the Secrets of The New Customer Journey

15 Ways to Supercharge Your Business - Week 3

Thank you to those of you who have already given us positive feedback on our 15 Ways to Supercharge Your Business programme! It’s great to see so many of you engaging with the content in your weekly emails, designed to help you analyse and adapt your business processes to the new, digital-first expectations of your customers and prospects.

Last week we took our first steps on the path to exploring the New Customer Journey, looking at the drivers behind the fundamental changes in customer behaviour and the typical stages of their journey from initial interest to point of purchase (and beyond).

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What Is The New Customer Journey? (And How to Master It)

BY Alison Smith - Head of Marketing EMEA
September 13, 2018

15 Ways to Take Advantage of Your New Customer Journey

We’re excited that so many of you have already signed up to our 15 Day Programme: The New Customer Journey!

As I introduced in my first blog last week, the emails that you – as valued participants in our Programme – will receive each week are designed to steer you through the course of the programme to help to bring your sales and marketing approach firmly into line with the demands and expectations of the modern, digital-first customer. Each email gives you access to great tools and information that will set you on the path to business growth.

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5 Sure Fire Ways to Take Your Customer Success to the Next Level

BY Harriet Ansell – Customer Success Manager
September 12, 2018

5 Sure Fire Ways to Take Your Customer Success to the Next Level

Regardless of the type or size of your company, it’s safe to say that your success in the modern business world relies on delivering a top-notch customer experience at all stages of the ‘customer journey’.  At its heart, this involves engaging proactively, thoughtfully and regularly with customers to ensure your business keeps its promises, has its finger on the pulse of their changing needs and objectives, and ultimately retains them as a happy customer.

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15 Ways to Take Advantage of Your New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 6, 2018

15 Ways to Take Advantage of Your New Customer Journey

The way that buyers behave and engage with your business has changed fundamentally over the last five years. It’s no exaggeration to say that businesses who fail to bring their strategy into line with the new needs and expectations of today’s customers and prospects, will be left behind by quicker-moving, more digitally-savvy, customer-centric competitors.

So how do you go about adapting your business to the New Customer Journey?

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Getting to Know the Maximizer Team: Customer Success

BY Alison Smith - Head of Marketing EMEA
August 17, 2018

Getting to Know the Maximizer Team: Customer Success

Welcome to the first in our series of features to introduce the passionate people within Maximizer that bring you great customer experience and help you deliver successful CRM to grow your business with confidence. And where better to start than with our Customer Success Team, EMEA Region.

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Are you Suffering From a Sales and Marketing Disconnect?

BY Alison Smith - Head of Marketing EMEA
June 21, 2018

New Maximizer--QuoteWerks Integration Makes for a Kickass Sales Experience

In the UK, Maximizer is a proud sponsor of a series of prominent regional business expos and at the most recent one – on our doorstep here in Berkshire – I had the pleasure of holding a free workshop for delegates alongside my colleague Diego Lunardi, our Head of Sales.

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Get it together! – with a new Hubspot connection

BY Jan Carter - Head of Product & Development
February 14, 2018

You depend on your many business apps. Like a surgeon’s tools, each serves a very specific purpose. You’d never give up that precise functionality. Still, you need to bring your data together to align your teams. And manual data entry is just tedious.

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Why Social Media Plays A Big Part In The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
October 12, 2017

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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Building Ideal Buyer Personas

BY Alison Smith - Head of Marketing EMEA
October 5, 2017

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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8 Top Tips To Promote Your Business On Social Media

BY Mary Walton - Guest Blogger
October 3, 2017

8 Top Tips To Promote Your Business On Social MediaThere's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.

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5 Reasons Why Attending An Event Moves You From Credible To Incredible

BY Amanda Stockhill - Content Specialist EMEA
September 14, 2017

5 Reasons Why Attending An Event Moves You From Credible To Incredible“Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow.

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How to make the most of your startup marketing budget

BY Nick Rojas - Guest Blogger
September 12, 2017

How to make the most of your startup marketing budgetMoney is often tight in a startup - with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts!

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Segment for success

BY Alison Smith - Head of Marketing EMEA
September 7, 2017

Segment for successData. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.

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Catch and keep prospects

BY Alison Smith - Head of Marketing EMEA
August 31, 2017

Catch and keep prospectsGrowing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.

Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.

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Increase Your LinkedIn Visibility With These 5 Steps

BY webmaster
June 24, 2015

linkedinvisibilityWhat started up as an online job search board, has transformed into the world’s largest business social media network with over 347 million members from every corner of the globe. Reid Hoffman, LinkedIn’s co-founder wrote in a blog post, "Our vision at LinkedIn is to create economic opportunity for every professional in the world." If you want to get more business using LinkedIn, here is how to get started.

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5 SEO Myths You Should Erase From Your Mind

BY webmaster

SEO or Search Engine Optimization is an ever changing discipline.  The SEO tricks used by the “internet gurus” of the early 2000s have been rendered obsolete thanks to search engines constantly tweaking and enhancing their search algorithms and the emergence and exponential growth of content marketing, social media, etc.

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3 Basic Marketing Metrics Every Business Should Be Measuring

BY webmaster

metricsWe as marketers have an interesting relationship with KPI’s. We feel all KPI’s are uber important but to those above us (especially those managing the company) not all KPIs are created equal.  As much as we love to report on vanity metrics such as social likes and website visitors, the CEO and senior managers are probably not that concerned with those numbers.

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Organization and Systematization: They Keys to Growing Your Advisory Business

BY webmaster

organziesystemzueStrong organization is central to positioning a small business to grow to a medium one – or bigger. Bringing the company’s organizational capabilities to the next level enables you to improve efficiencies, build stronger bonds with clients and attract partners that bring in desired capabilities and share the same aims. The future independent wealth management advisor needs to become a highly organized knowledge manager at the core, able to easily access precise information on a client at the right times in order to establish a stronger rapport and capitalize on opportunities as they present themselves.

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