Marketing Articles > Blog | Maximizer CRM

Why ‘Customer Lifetime Value’ Matters To Your Business

BY Alison Smith - Head of Marketing EMEA
October 11, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 6

Here’s a question for you: do you know who your most valuable customers are?

In my experience, companies large and small make the mistake - at great cost to their business – of assuming they know the answer to this. But those assumptions are often outdated, or based on guesswork and instinct.

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Successful Segmentation – How to Work Your Data Assets

BY Alison Smith - Head of Marketing EMEA
October 2, 2018

Successful Segmentation - How to Work Your Data Assets

15 Ways to Supercharge Your Business - Week 5

Congratulations to those of you who have come on board with our 15 Ways to Supercharge Your Business Growth programme - we are already a third of the way along our path to learning how to adapt our businesses to the demands of the New Customer Journey.

Last week we zeroed in on the role of intelligent data management as the bedrock of so many vital areas of your business, in particular customer insight and engagement, efficient sales processes, strategic decision-making and maximising growth opportunities. This leads neatly to this week’s theme – data segmentation.

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Are you Drowning in the Data Deluge? Here’s How to Swim

BY Alison Smith - Head of Marketing EMEA
September 27, 2018

Drowning in the Data Deluge? Here's How to Swim

Data Deluge

15 Ways to Supercharge Your Business - Week 4

With more and more of you signing up to our new programme - 15 Ways to Supercharge Your Business Growth – we’re delighted that you’re putting our free eBooks, worksheets and best practice guides to immediate use and building your action plan for the New Customer Journey.

One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this week’s programme content, available exclusively if you sign up to receive our 15 daily emails.

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How to Unlock the Secrets of The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 20, 2018

How to Unlock the Secrets of The New Customer Journey

15 Ways to Supercharge Your Business - Week 3

Thank you to those of you who have already given us positive feedback on our 15 Ways to Supercharge Your Business programme! It’s great to see so many of you engaging with the content in your weekly emails, designed to help you analyse and adapt your business processes to the new, digital-first expectations of your customers and prospects.

Last week we took our first steps on the path to exploring the New Customer Journey, looking at the drivers behind the fundamental changes in customer behaviour and the typical stages of their journey from initial interest to point of purchase (and beyond).

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What Is The New Customer Journey? (And How to Master It)

BY Alison Smith - Head of Marketing EMEA
September 13, 2018

15 Ways to Take Advantage of Your New Customer Journey

We’re excited that so many of you have already signed up to our 15 Day Programme: The New Customer Journey!

As I introduced in my first blog last week, the emails that you – as valued participants in our Programme – will receive each week are designed to steer you through the course of the programme to help to bring your sales and marketing approach firmly into line with the demands and expectations of the modern, digital-first customer. Each email gives you access to great tools and information that will set you on the path to business growth.

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5 Sure Fire Ways to Take Your Customer Success to the Next Level

BY Harriet Ansell – Customer Success Manager
September 12, 2018

5 Sure Fire Ways to Take Your Customer Success to the Next Level

Regardless of the type or size of your company, it’s safe to say that your success in the modern business world relies on delivering a top-notch customer experience at all stages of the ‘customer journey’.  At its heart, this involves engaging proactively, thoughtfully and regularly with customers to ensure your business keeps its promises, has its finger on the pulse of their changing needs and objectives, and ultimately retains them as a happy customer.

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15 Ways to Take Advantage of Your New Customer Journey

BY Alison Smith - Head of Marketing EMEA
September 6, 2018

15 Ways to Take Advantage of Your New Customer Journey

The way that buyers behave and engage with your business has changed fundamentally over the last five years. It’s no exaggeration to say that businesses who fail to bring their strategy into line with the new needs and expectations of today’s customers and prospects, will be left behind by quicker-moving, more digitally-savvy, customer-centric competitors.

So how do you go about adapting your business to the New Customer Journey?

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Getting to Know the Maximizer Team: Customer Success

BY Alison Smith - Head of Marketing EMEA
August 17, 2018

Getting to Know the Maximizer Team: Customer Success

Welcome to the first in our series of features to introduce the passionate people within Maximizer that bring you great customer experience and help you deliver successful CRM to grow your business with confidence. And where better to start than with our Customer Success Team, EMEA Region.

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Are you Suffering From a Sales and Marketing Disconnect?

BY Alison Smith - Head of Marketing EMEA
June 21, 2018

New Maximizer--QuoteWerks Integration Makes for a Kickass Sales Experience

In the UK, Maximizer is a proud sponsor of a series of prominent regional business expos and at the most recent one – on our doorstep here in Berkshire – I had the pleasure of holding a free workshop for delegates alongside my colleague Diego Lunardi, our Head of Sales.

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Get it together! – with a new Hubspot connection

BY Jan Carter - Head of Product & Development
February 14, 2018

You depend on your many business apps. Like a surgeon’s tools, each serves a very specific purpose. You’d never give up that precise functionality. Still, you need to bring your data together to align your teams. And manual data entry is just tedious.

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Why Social Media Plays A Big Part In The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
October 12, 2017

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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Building Ideal Buyer Personas

BY Alison Smith - Head of Marketing EMEA
October 5, 2017

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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8 Top Tips To Promote Your Business On Social Media

BY Mary Walton - Guest Blogger
October 3, 2017

8 Top Tips To Promote Your Business On Social MediaThere's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.

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5 Reasons Why Attending An Event Moves You From Credible To Incredible

BY Amanda Stockhill - Content Specialist EMEA
September 14, 2017

5 Reasons Why Attending An Event Moves You From Credible To Incredible“Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow.

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How to make the most of your startup marketing budget

BY Nick Rojas - Guest Blogger
September 12, 2017

How to make the most of your startup marketing budgetMoney is often tight in a startup - with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts!

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Segment for success

BY Alison Smith - Head of Marketing EMEA
September 7, 2017

Segment for successData. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.

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Catch and keep prospects

BY Alison Smith - Head of Marketing EMEA
August 31, 2017

Catch and keep prospectsGrowing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.

Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.

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Content Marketing Methods That Still Work And Are Safe

BY Mauricio Prinzlau - Guest Blogger
December 26, 2016

Content Marketing Methods That Still Work And Are SafeManaging your website can be cumbersome, especially with the ever growing competition and customer demands. This is because although the virtual platform is a smart way to venture out into the global market, it requires a fair investment of time and effort. Also, the transparent framework is more of a hindrance bringing all your shortcomings to the fore. Content marketing and management is the need of the hour; discussed below are the top 5 content marketing solutions that are still effective and absolutely safe to use.

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Five Out-Of-The-Box Email Marketing Tactics That Can Really Boost Your Sales

BY Walter Moore - Guest Blogger
November 2, 2016

Five Out-Of-The-Box Email Marketing Tactics That Can Really Boost Your SalesEven though you may have refined your email marketing strategy very well, you should always be on the lookout for chances of improvements. The reasons why businesses use email are plenty: promoting products and services, building brands and relationships with both customers and leads, as well as generating online and offline sales. Companies can reap a large number of benefits from well-executed email marketing campaigns and also suffer if appropriate tactics are not being used.

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LinkedIn Marketing – Top 7 Strategies for Making Connections at Live Events

BY Michael Lundberg - Guest Blogger
October 10, 2016

LinkedIn MarketingEvent marketing, especially when done through LinkedIn, is one of the most effective ways of increasing attendance and engagement for your next event. With over 396 million individuals online, LinkedIn represents a huge opportunity for event promotion. Although most marketers generally prefer to use this platform for lead generation, very few even today have been using it specifically in order to promote their events online.

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5 Reasons Why Your Business Should Have a Blog

BY Nicole
July 4, 2016

Why Your Business Should Have a Blog

Should your business have a blog? The answer is a resounding yes! We’re in an age where content is king. It’s critical to create the type of information your audience wants to consume and to demonstrate your expertise and usefulness. Having a business blog can help your company publish the important conversations that go on behind the scenes.

Who are you?

What does your company believe in?

What are your values and core beliefs?

What is the benefit of your services?

What are your customers saying?

You can post information, tutorials, how-to posts, behind the scenes and other fun or interesting information to make your company more personable.

According to Hubspot, 92% of companies that blogged multiple times a day acquired a customer through their blog.

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Let Content Marketing Help You Build a Great Online Brand

BY Nicole
June 20, 2016


Let Content Marketing Help You Build a Great Online BrandContent marketing is one of the most effective strategies in the modern marketers arsenal. According to research by the Content Marketing Institute, the primary aim of content marketing is to boost brand awareness, create brand loyalty and generate quality leads. If your organization wants to build a content marketing super brand check out the steps below. 

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8 Crucial Email Marketing KPIs

BY Becky Brown - Former Digital Marketing Executive
June 13, 2016
' Marketing is a contest for people's attention' - Seth GodinClick To Tweet

email marketing KPI'sEmail marketing is the one avenue that is a necessity if you want your business to get any traction. First of all, the costs are much lower than print or television marketing. Second, you can customize and personalize each message. Third, your recipients can disseminate messages they like. Fourth, it has a more direct reach than social media. And, lastly, if you aren't using email marketing, someone else will. Now that we have that covered, the next question is how can you tell if your efforts are producing results? Well, read on to discover the eight crucial KPIs of email marketing.

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How to leverage social proof in your marketing efforts

BY webmaster
June 6, 2016

social proofMost modern businesses with a website interact with prospects using social media and similar environments where people share and compare their customer experiences with others. Social proof is an important by-product of this process, as part of a (hopefully) positive wave of chatter coming out of business transactions.

Organizations can increase their social proof in several ways, making it easier for people to influence buying decisions and improve communication channels between both parties. In this article we discuss some of the ones we've seen work best.

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The Truth About PPC Advertising

BY webmaster
May 25, 2016

PPCMost businesses wrestle with the issue of how to allocate valuable marketing dollars to advertisement. With the rise of internet advertisement and social media platforms new technologies such as Pay per Click ads have allowed even the smallest businesses to punch above their weight by giving them a platform on which to advertise and go head to head with their competitors, however without the right strategy PPC can yield lackluster results and consume a large portion of a company’s advertisement budget.

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4 Easy Ways To Increase Your Number Of Twitter Followers

BY Becky Brown - Former Digital Marketing Executive
April 27, 2016

Increase Your Number Of Twitter FollowersWhile many businesses are seeing their number of Twitter followers soar, others are still left wondering “what’s their secret?” B2C companies may wonder how to engage their customers on Twitter, and B2B companies are trying to figure out whether Twitter is right for them.

Well, by incorporating simple strategies, businesses of all sizes, B2B or B2C, can watch their numbers climb organically and with minimal effort.

So don’t give up on Twitter, until you read this!

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Why Email Is Still The Number 1 Marketing Channel

BY webmaster
April 13, 2016

Email Marketing

With all the recent hype about social media marketing, most people would be surprised to know that the “archaic” email is still one of the most effective inbound marketing channels.

A recent infographic released by Monetate estimates that spending on email marketing will increase to $2.5 billion. But why are companies investing so much money on email marketing?

According to the Monetate report, the average add to cart rates per session between April- June 2012 was 10.91% for email vs. a mere 7.09% for online search and 2.28% for social. All this goes to show how email is still the king of conversion.

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Benefits of Integrating Email Marketing and CRM

BY Nicole
March 21, 2016

Integrating Email Marketing and CRMEmail marketing and CRM technology have advanced significantly in recent years with both platforms becoming more intelligent and intuitive. When both are integrated the impact on marketing results is substantial.

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Getting Started with MailChimp Campaigns

BY Nicole
March 14, 2016

Getting started with MailChimpIn case you’ve always wondered about email marketing but thought it was too complicated, think again. MailChimp really makes the process quite simple. And remember too that email marketing doesn’t stop once you’ve launched your first email campaign. I’m going to show you how to get started with Mailchimp.

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Why Marketing and Sales Still Can’t Get Along

BY Nicole
December 9, 2015

Can sales and marketing (smarketing) be friends?

In the past few years, marketing and sales departments have worked hard at closing the gap on their sibling rivalry. Some have even gone so far as to amalgamate and call themselves 'smarketing'. While they may be fooling mom and dad, they aren’t fooling the rest of us. The truth is, for the majority of companies, these kids still aren’t getting along.

As expected, the complaints haven’t changed much over the past decade. Marketing will insist that sales doesn’t follow up on leads, and sales will argue that all marketing does is create shiny brochures. Whatever the challenge, the two sides still have a long way to go before achieving complete harmony. Here’s why:

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