Succession plans and business continuity are often treated separately. But in practice, they’re deeply connected. Nowhere is this more true than in Financial Services.
You depend on your many business apps. Like a surgeon’s tools, each serves a very specific purpose. You’d never give up that precise functionality. Still, you need to bring your data together to align your teams. And manual data entry is just tedious.
What does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.
You have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.
These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.
There's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.
“Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow.
Money is often tight in a startup - with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts!
Data. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.
Growing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.
Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.
Managing your website can be cumbersome, especially with the ever growing competition and customer demands. This is because although the virtual platform is a smart way to venture out into the global market, it requires a fair investment of time and effort. Also, the transparent framework is more of a hindrance bringing all your shortcomings to the fore. Content marketing and management is the need of the hour; discussed below are the top 5 content marketing solutions that are still effective and absolutely safe to use.
Even though you may have refined your email marketing strategy very well, you should always be on the lookout for chances of improvements. The reasons why businesses use email are plenty: promoting products and services, building brands and relationships with both customers and leads, as well as generating online and offline sales. Companies can reap a large number of benefits from well-executed email marketing campaigns and also suffer if appropriate tactics are not being used.
Event marketing, especially when done through LinkedIn, is one of the most effective ways of increasing attendance and engagement for your next event. With over 396 million individuals online, LinkedIn represents a huge opportunity for event promotion. Although most marketers generally prefer to use this platform for lead generation, very few even today have been using it specifically in order to promote their events online.
Should your business have a blog? The answer is a resounding yes! We’re in an age where content is king. It’s critical to create the type of information your audience wants to consume and to demonstrate your expertise and usefulness. Having a business blog can help your company publish the important conversations that go on behind the scenes.
Who are you?
What does your company believe in?
What are your values and core beliefs?
What is the benefit of your services?
What are your customers saying?
You can post information, tutorials, how-to posts, behind the scenes and other fun or interesting information to make your company more personable.
According to Hubspot, 92% of companies that blogged multiple times a day acquired a customer through their blog.
Content marketing is one of the most effective strategies in the modern marketers arsenal. According to research by the Content Marketing Institute, the primary aim of content marketing is to boost brand awareness, create brand loyalty and generate quality leads. If your organization wants to build a content marketing super brand check out the steps below.
Email marketing is the one avenue that is a necessity if you want your business to get any traction. First of all, the costs are much lower than print or television marketing. Second, you can customize and personalize each message. Third, your recipients can disseminate messages they like. Fourth, it has a more direct reach than social media. And, lastly, if you aren't using email marketing, someone else will. Now that we have that covered, the next question is how can you tell if your efforts are producing results? Well, read on to discover the eight crucial KPIs of email marketing.
Most modern businesses with a website interact with prospects using social media and similar environments where people share and compare their customer experiences with others. Social proof is an important by-product of this process, as part of a (hopefully) positive wave of chatter coming out of business transactions.
Organizations can increase their social proof in several ways, making it easier for people to influence buying decisions and improve communication channels between both parties. In this article we discuss some of the ones we've seen work best.
Most businesses wrestle with the issue of how to allocate valuable marketing dollars to advertisement. With the rise of internet advertisement and social media platforms new technologies such as Pay per Click ads have allowed even the smallest businesses to punch above their weight by giving them a platform on which to advertise and go head to head with their competitors, however without the right strategy PPC can yield lackluster results and consume a large portion of a company’s advertisement budget.
While many businesses are seeing their number of Twitter followers soar, others are still left wondering “what’s their secret?” B2C companies may wonder how to engage their customers on Twitter, and B2B companies are trying to figure out whether Twitter is right for them.
Well, by incorporating simple strategies, businesses of all sizes, B2B or B2C, can watch their numbers climb organically and with minimal effort.
So don’t give up on Twitter, until you read this!
With all the recent hype about social media marketing, most people would be surprised to know that the “archaic” email is still one of the most effective inbound marketing channels.
A recent infographic released by Monetate estimates that spending on email marketing will increase to $2.5 billion. But why are companies investing so much money on email marketing?
According to the Monetate report, the average add to cart rates per session between April- June 2012 was 10.91% for email vs. a mere 7.09% for online search and 2.28% for social. All this goes to show how email is still the king of conversion.
In case you’ve always wondered about email marketing but thought it was too complicated, think again. MailChimp really makes the process quite simple. And remember too that email marketing doesn’t stop once you’ve launched your first email campaign. I’m going to show you how to get started with Mailchimp.
In the past few years, marketing and sales departments have worked hard at closing the gap on their sibling rivalry. Some have even gone so far as to amalgamate and call themselves 'smarketing'. While they may be fooling mom and dad, they aren’t fooling the rest of us. The truth is, for the majority of companies, these kids still aren’t getting along.
As expected, the complaints haven’t changed much over the past decade. Marketing will insist that sales doesn’t follow up on leads, and sales will argue that all marketing does is create shiny brochures. Whatever the challenge, the two sides still have a long way to go before achieving complete harmony. Here’s why:
Around 44% of SaaS organizations offer a free trial to progress leads to purchase. But good conversion-to-purchase rates for SaaS free trials are low - around 10%.
For Marketing Directors, trial conversion concerns tend to lie across two areas:
- How can I increase the number of leads converting to trial?
- How can I improve the number of trials that result in purchase?
2015 has seen digital marketers focus increasingly on video, mobile and social media channels. They have experienced a surge in real-time data, welcomed and embraced a whole slew of new technology solutions and struggled with ad blocking software. So as we approach 2016 what are the quick wins, best practices and things to watch out for...
Trade shows don’t get the attention and credit they deserve. On one hand they are a high cost per lead (which can scare away decision makers). Yet there are few other tactics that allow you to connect and engage with prospects so intimately.
According to the CEIR, the Center for Exhibition Industry Research, 46% of executive decision makers made purchase decisions while attending a show. Also, 77% of executive decision makers found at least one new supplier at the last show they attended.
Following on from our top 5 features of Maximizer 2016 for Managing Directors, today we will be looking at the top 5 features for Marketing.
As we have mentioned in previous posts, an all in one CRM solution is a crucial tool for any organization wishing to maximize revenues, provide a stellar customer experience and reduce churn rates. The right CRM strategy coupled with a CRM system, are the necessary tools to effectively manage all your company’s interactions with current and prospective customers. For that reason Maximizer CRM includes modules for Marketing, Sales and Customer Service; the holy trinity of customer facing departments.