Gut-instinct alone is not enough. Effective decision-making also requires hard factual intelligence. Which is why millions of businesses strive to become data-driven organizations.
According to 2017 research by TDWI, organizations are making real progress -- but there remain notable obstacles. A third of survey respondents still believe they’re not close to being data-driven. The biggest reported barriers? Leadership, technology and skills. And also bad data quality, which according to Gartner, causes 40% of business initiatives to fail to realize their targeted benefits.
Before you can maximize insights from Business Intelligence and Analytics, you need to ensure your teams have confidence in your customer data. And that demands ensuring consistent data capture management practices are in place.