Guest Blog Archives - Maximizer CRM

Big or small — the same rules apply: How to streamline your data management processes for success

BY Trevor Broatch, Cloud and Big Data Consultant at Missing Link Consulting
May 10, 2018


Gut-instinct alone is not enough. Effective decision-making also requires hard factual intelligence. Which is why millions of businesses strive to become data-driven organizations.

According to 2017 research by TDWI, organizations are making real progress -- but there remain notable obstacles. A third of survey respondents still believe they’re not close to being data-driven. The biggest reported barriers? Leadership, technology and skills. And also bad data quality, which according to Gartner, causes 40% of business initiatives to fail to realize their targeted benefits.

Before you can maximize insights from Business Intelligence and Analytics, you need to ensure your teams have confidence in your customer data. And that demands ensuring consistent data capture management practices are in place.

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Reaching Your Target Audience

BY Chris Hickman - Guest Blogger
November 28, 2017

Reaching Your Target AudienceYou’ve done it. You’ve created your own online business and have products or services to sell. Your website is up and running and easy to navigate, full of pictures of your products accompanied by detailed, engaging product descriptions. You’ve also checked that your shopping cart works. Yet, that might not be enough.

In today’s digital world, it`s necessary to define your strategy for business growth. You have to reach your target audience quickly or your website, along with your products, becomes lost in the sea of SERPs (Search Engine Result Pages). So, how do you do that?

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Identify your Profitable Customers to Increase Revenues

BY Tom Jager - Guest Blogger
November 21, 2017

Identify your profitable customers to increase revenuesBusinesses today are spending thousands of dollars on getting new customers. While increasing your customer base certainly sounds great, many forget about retaining the existing customers. This strategy can cause a number of challenges because the probability of selling to an existing customer is actually much higher than to a new prospect.

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How to Optimize Your Business Resources

BY Anand Srinivasan - Guest Blogger
November 14, 2017

How to Optimize Your Business Resources

There is an unwritten rule when it comes to hiring for start-ups: recruit only when your employees are 120% stretched. In other words, start-ups cannot afford to have employees who are not a hundred percent utilized. There is simply no room for ‘excess’. But while this makes business sense, you may also be bringing down the morale of your employees by overworking them. The solution is to optimize your business resources, so that you can extract greater productivity from your team before you start recruiting new people.

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How to put together a CRM implementation dream team

BY Lauren Stafford - Guest Blogger
November 7, 2017

How to put together a CRM implementation dream teamThere are many advantages to utilizing a CRM system; for example, we know that the use of CRM software increases the productivity of salespeople by 15% and that sales personnel who use it are far more likely to hit their sales quota. Once you’ve selected a CRM that suits your business needs, there’s the small matter of implementing it. First things first, you need to pull together your CRM implementation team.

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5 ways your company can become a customer magnet

BY Erica Silva - Guest Blogger
October 31, 2017

5 ways your company can become a customer magnetLead generation is one of the primary focuses of any business, as it is the core element that leads to growth and drives revenues. Successful customer attraction relies heavily on the effectiveness of your product and, most importantly, how you sell it; therefore, leading businesses employ various growth strategies which revolve around customer acquisition.

Moreover, constant evolution of a business for sustainable success is only possible if entrepreneurs incorporate innovative marketing campaigns to increase their outreach and subsequently, their consumer base.

Traditional marketing yields results, however, the digitalization of every aspect of our lives requires innovative tactics that transform an average company into a customer magnet.

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Why Database Security Matters and What You Can Do to Enhance It

BY Lucy Jones - Guest Blogger
October 24, 2017

Why Database Security Matters and What You Can Do to Enhance ItWhat’s so unique about The Library of Alexandria? It was one of the most influential centers of learning in the classical world, so influential that scholars travelled to it from all over the world. The great works contained there included mathematics, astronomy, physics, natural sciences and poetry. This all ended in 48 BC, when the library was destroyed - one of the earliest examples of the devastating effect of data loss, with over 500,000 irreplaceable scrolls reportedly lost.

The advent of digital data storage was supposed to increase the level of data security, but it’s not always the case. The volumes of data being generated today are hard to manage and although there are databases designed specifically with big data in mind, database security still remains a big concern today, even with advanced technologies to mitigate the risk.

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Increase Your Referability by Being Helpful

BY Tyler Hoffman - Guest Blogger
October 17, 2017

Increase Your Referability by Being HelpfulAsking for referrals for many of us can feel awkward and unnatural. Too many times the focus is on the work recently completed or the products and services just purchased as a means to prompt the question “who else do you know?”. Doing a “good job” or implementing a “great strategy” and aligning the referral request to those outcomes is a clunky way to cultivate referrals.

An alternative view is to design an experience for the client that is so amazingly beautiful and deliberately [over-the-top] helpful that you don’t even need to ask, they feel compelled to share you. Almost as if the experience you intentionally designed for them cast a spell of urgency in their brain, causing an immediate feeling and sheer need to introduce you to their high-value contacts.

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10 Passive Income Ideas for Small Businesses

BY Nick Rojas - Guest Blogger
October 10, 2017

10 Passive Income Ideas for Small BusinessesAs a small business owner, managing your time is an important part of your job. When you’re actively engaging in the necessary tasks to keep your business running, finding new ways to turn a profit can be difficult.

One good way to keep money coming in is to begin generating passive income. Passive income allows you to remain focused on your business for the majority of your time, while still earning money from other ventures that don’t require your attention. Here are 10 ideas you can start using today.

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8 Top Tips To Promote Your Business On Social Media

BY Mary Walton - Guest Blogger
October 3, 2017

8 Top Tips To Promote Your Business On Social MediaThere's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.

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How Social Media Can Help Businesses Steer Clear of Debts

BY Isabella Rossellini - Guest Blogger
September 26, 2017

How Social Media Can Help Businesses Steer Clear of DebtsSocial media plays a vital role in the way companies communicate with their target audiences and with each other. Over 3 billion people use the internet, and over 2 billion are currently using some form of social networking channel. Most businesses start out on a line of credit or a business loan. To exact the most of each business opportunity that comes your way, you need to make the most of your social media marketing efforts as well. If you are currently running an online business without a social media presence, you are missing out on the lion's share of business profits.

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Why Should You Back Up Corporate Data for The Security of Your Company Information?

BY Sujain Thomas - Guest Blogger
September 19, 2017

Why Should You Back Up Corporate Data for The Security of Your Company Information?When it comes to your business, you will find that your data and information are constantly at risk and under threat. There are thousands of hackers out there with malicious intent, eager to break into your system and seize sensitive data. You should be cautious and prepared to tackle such unscrupulous individuals and protect your computer and IT systems from cyber security attacks. It is here that you need professionals that are experienced and adept in fighting cybercrimes, to ensure your data is free from intrusion from every angle.

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How to make the most of your startup marketing budget

BY Nick Rojas - Guest Blogger
September 12, 2017

How to make the most of your startup marketing budgetMoney is often tight in a startup - with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts!

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Use These Tips And Services To Outsource Your Content

BY Mary Walton - Guest Blogger
September 5, 2017

Use These Tips And Services To Outsource Your ContentContent is indeed king these days, and that means you need to be posting content regularly on your own site. However, you may not be able to create your own content in house. You may not have the staff or the time to craft something great. That's why outsourcing content creation is becoming so popular. Here's some tips and services you can use to hire the best writers and get the best content possible.

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Avoid Bankruptcy With Business Debt Settlement Experts

BY Trudy Seeger - Guest Blogger
August 29, 2017

Avoid Bankruptcy With Business Debt Settlement ExpertsBankruptcy: the nightmare that every business owner fears. If you do not have an effective debt management strategy or plan for your company, you are vulnerable to the threats of insolvency. It is crucial for you to ensure that you take the appropriate steps and measures to avert bankruptcy and never allow your business to stray onto that path. Large organizations have departments and trained staff that deal with business debt management. However, small to medium scale businesses often lack the experience and skilled manpower to manage their cash flow. Most of the time, the owners of the firm are not financial experts themselves and can make hasty decisions, which can be detrimental to the financial health of the business.

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Map Your Customer Journey to Increase Lead Conversion

BY Tom Jager - Guest Blogger
August 22, 2017

Map Your Customer Journey to Increase Lead ConversionIncreasing the number of conversions requires increasing the quality of interactions between the customers and the business. This is a simple law that works perfectly in modern online business. To ensure the law is followed, businesses try their best to provide a cohesive customer journey.

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Do You Want To See Yourself In Print?

BY Alison Smith - Head of Marketing EMEA
August 8, 2017

Do you want to see yourself in print? Imagine increasing sales by 29%. Picture the ability to improve productivity. Visualise simplifying the necessary daily grunt tasks. Is this business Nirvana? Interestingly, all of those statements are the genuine benefits a company can experience when they implement a Customer Relationship Management solution (CRM). Better still, CRM isn’t a stand-alone option that brings automation and efficacy to just one part of a business. CRM can benefit every single department by uniting marketing, finance, sales, logistics and customer service. With all those proven advantages, the opportunity to write reams of positive articles on this subject are endless.

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Why Alternative Lending Solutions Are Becoming Increasingly Popular With Small Business Owners

BY Isabella Rossellini - Guest Blogger
August 1, 2017

Alternative Lending Solutions Are Becoming Increasingly PopularAre you looking for funding for your small business? For a long time, your only choice would have been to obtain financing through traditional bank loans. This is, however, no longer the case. Nowadays, you will often find that obtaining business loans from alternative lenders is the best choice for your business. Here are a few reasons why.

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7 Steps That Will Help You Write Excellent Product Descriptions

BY Mary Walton - Guest Blogger
July 25, 2017

7 Steps That Will Help You Write Excellent Product DescriptionsYou would think that a good product description is just that: a description of the product that sells it, right? As a matter of fact, the process of writing a really effective description is more nuanced. Here's the 7 steps you should follow to get your products selling out.

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Marketing, CRM & GDPR – The Perfect Storm

BY Ian Moyse - Guest Blogger
July 18, 2017

Marketing, CRM & GDPR – The Perfect StormIn a recent survey, 92.3% said they maintain databases to host information on customers or prospects. With this in mind, GDPR is going to be a huge data nightmare and as you will read below, may lead to drastic steps! Getting data right in CRM has always been a challenge and ongoing investment. Getting it right now is going to be a compliance need.

The GDPR (General Data Protection Regulation), coming into enforcement in May 2018, has significant and far reaching implications for marketers and those responsible for CRM data. It will affect any organisation that collects and/or processes personally identifiably data of any EU citizen. The UK’s Brexit will NOT exempt UK businesses, as GDPR is already agreed and in place ready for enforcement in the UK.

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How Enterprise Businesses Can Benefit From A Live Chat

BY Jason Grills - Guest Blogger
July 11, 2017

How Enterprise Businesses Can Benefit From A Live ChatIn order to completely follow up on the customer’s journey, enterprise business organizations need to implement different tools that will allow them to engage their customers the right way. Consumers need to be engaged online in order to create entry points that will lead to a successful purchasing process.

Creating such a customer journey isn’t an easy task. It is important to know which tools to use and how to use them to empower your business and allow customers to take their purchase in their own hands.

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How to ace local SEO without spending big bucks

BY Kirk Sullivan - Guest Blogger
July 4, 2017

How to ace local SEO without spending big bucksLet us start this one with a few rounds of word association. What do the following words remind you of - Golden Gate Bridge, baguette, Big Ben? The answers are quite obvious aren’t they? This is how you should leverage your local SEO as well, giving your users something local to work with.

Adding local content to your website will help you become more visible for a local audience and get better ranks, by giving your users what they want.

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10 Best Customer Service Methods That Increase Sales

BY Chris Richardson - Guest Blogger
June 27, 2017

Best Customer Service Methods That Increase SalesCustomer service has recently become one of the most important parts of the consumer journey. Companies don’t only sell products, but also offer a comfortable buying experience to the purchasers, in an attempt to create a solid base of loyal consumers. It is now very easy to leave reviews and feedback about a brand through social platforms, so both negative and positive comments concerning customer service have a huge impact on sales.

Therefore, many companies are trying to improve their customer services, having in mind that the customer journey is evolving . In this article, we will present you the 10 best customer service methods that can increase sales.

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5 Tips To Build Employee Motivation and Morale

BY Harper Brenning - Guest Blogger
June 20, 2017

5 Tips To Build Employee Motivation and MoraleEmployers play a major role in improving their workers’ motivation and morale. Low morale and motivation can quickly lead to poor cooperation and decreased productivity at the workplace. This can in turn hinder the business from reaching its goals and achieving the required amounts of success. It is thus vital to come up with effective strategies to build employee motivation and morale. Here are my top five strategies to improve your employees’ morale and productivity.

The Rise of SMAC

BY Zachary Jarvis - Guest Blogger
June 13, 2017

The Rise of SMACThe Internet of Things. The Third Platform. Social, Mobile, Analytics and Cloud – or SMAC, for short. The rise of SMAC seems meteoric and pervasive. People who don’t have a smartphone or use social media are outsiders, rather than the norm. So how did this come to be?

What Type of Social Sharing Benefits your Search Rankings?

BY Christelle Macri - Guest Blogger
June 8, 2017

What Type of Social Sharing Benefits your Search Rankings?Every business should understand the power of social networks. Their combination of size, low barriers to entry and the speed with which information can be distributed are huge factors to their continued success. It also makes social sharing a tremendous opportunity, but one which must be used with care. Not all social sharing makes sense – indeed, some types may even damage your standings in those all-important search rankings.

The Importance of Call-To-Action in Web Design for Generating Leads

BY Jack Dawson - Guest blogger
May 30, 2017

The Importance of Call-To-Action in Web Design for Generating LeadsThe entire purpose of designing an e-commerce website is to make it convenient for users to purchase products and services. A simple way of encouraging conversions is by incorporating CTA (or Call-To-Action) in the website by way of buttons, images and links accompanied by an actionable text that explains to the visitors the outcome of their actions. If your website has been receiving a lot of traffic, but the conversion rate does not seem to be good enough, among the many potential reasons, there often is the lack of well-designed and strategically placed CTAs.

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Ransomware attack cripples companies worldwide

BY Grant Chapman - Guest Blogger
May 25, 2017

Ransomware attack cripples companies worldwideCyber criminals exploiting a security flaw in unpatched installations of Microsoft’s Windows XP operating system brought many organizations around the world to their knees on Friday 12 May, with their so-called WannaCry ransomware attack that locked users out of their computers’ files.

How Customer Behavior Modeling Can Drive Business Growth

BY Scott Ragin - Guest Blogger
May 16, 2017

How Customer Behavior Modeling Can Drive Business GrowthWhat do you think is the most influential factor that can make your business profitable? Since you’re dealing with customers, it’s highly likely this factor involves the ability to impact their decisions and buying behavior.

Convince Your Team To Adopt Account-Based Marketing

BY Alastair Kane - Guest Blogger
May 9, 2017

Convince Your Team To Adopt Account-Based MarketingYou may have noticed a recent increase in mentions of account-based marketing (ABM) and heard it’s the next big thing in the B2B marketing and sales space.

Google Trends chart showing the gradual increase in search volume for the term ‘Account Based Marketing’

Google Trends chart showing the gradual increase in search volume for the term ‘Account Based Marketing’

But what is ABM? What should you know about it – and how can you convince your team to buy-in to the benefits?

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