5 ways your company can become a customer magnet

5 ways your company can become a customer magnetLead generation is one of the primary focuses of any business, as it is the core element that leads to growth and drives revenues. Successful customer attraction relies heavily on the effectiveness of your product and, most importantly, how you sell it; therefore, leading businesses employ various growth strategies which revolve around customer acquisition.

Moreover, constant evolution of a business for sustainable success is only possible if entrepreneurs incorporate innovative marketing campaigns to increase their outreach and subsequently, their consumer base.

Traditional marketing yields results, however, the digitalization of every aspect of our lives requires innovative tactics that transform an average company into a customer magnet.

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Why Social Media Plays A Big Part In The New Customer Journey

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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8 Top Tips To Promote Your Business On Social Media

8 Top Tips To Promote Your Business On Social MediaThere’s no doubt that if you’re running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here’s 8 tips that will help you promote your business and get more customers through social media.

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The Rise of SMAC

The Rise of SMACThe Internet of Things. The Third Platform. Social, Mobile, Analytics and Cloud – or SMAC, for short. The rise of SMAC seems meteoric and pervasive. People who don’t have a smartphone or use social media are outsiders, rather than the norm. So how did this come to be?

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What Type of Social Sharing Benefits your Search Rankings?

What Type of Social Sharing Benefits your Search Rankings?Every business should understand the power of social networks. Their combination of size, low barriers to entry and the speed with which information can be distributed are huge factors to their continued success. It also makes social sharing a tremendous opportunity, but one which must be used with care. Not all social sharing makes sense – indeed, some types may even damage your standings in those all-important search rankings.

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Role of Social Signals in Organic SEO and How to Effectively Use Them

Role of Social Signals in Organic SEO and How to Effectively Use ThemThere are a lot of studies still being conducted on social signals and experts have varied opinions about how strong their role is in organic SEO. Different studies addressing the actual correlation between social signals and search engine rankings had shown varying results.

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