Increase Your Referability by Being Helpful

Increase Your Referability by Being HelpfulAsking for referrals for many of us can feel awkward and unnatural. Too many times the focus is on the work recently completed or the products and services just purchased as a means to prompt the question “who else do you know?”. Doing a “good job” or implementing a “great strategy” and aligning the referral request to those outcomes is a clunky way to cultivate referrals.

An alternative view is to design an experience for the client that is so amazingly beautiful and deliberately [over-the-top] helpful that you don’t even need to ask, they feel compelled to share you. Almost as if the experience you intentionally designed for them cast a spell of urgency in their brain, causing an immediate feeling and sheer need to introduce you to their high-value contacts.

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Why Social Media Plays A Big Part In The New Customer Journey

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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Building Ideal Buyer Personas

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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8 Top Tips To Promote Your Business On Social Media

8 Top Tips To Promote Your Business On Social MediaThere’s no doubt that if you’re running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here’s 8 tips that will help you promote your business and get more customers through social media.

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How to make the most of your startup marketing budget

How to make the most of your startup marketing budgetMoney is often tight in a startup – with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts!

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Catch and keep prospects

Catch and keep prospectsGrowing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.

Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.

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Marketing, CRM & GDPR – The Perfect Storm

Marketing, CRM & GDPR – The Perfect StormIn a recent survey, 92.3% said they maintain databases to host information on customers or prospects. With this in mind, GDPR is going to be a huge data nightmare and as you will read below, may lead to drastic steps! Getting data right in CRM has always been a challenge and ongoing investment. Getting it right now is going to be a compliance need.

The GDPR (General Data Protection Regulation), coming into enforcement in May 2018, has significant and far reaching implications for marketers and those responsible for CRM data. It will affect any organisation that collects and/or processes personally identifiably data of any EU citizen. The UK’s Brexit will NOT exempt UK businesses, as GDPR is already agreed and in place ready for enforcement in the UK.

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Convince Your Team To Adopt Account-Based Marketing

Convince Your Team To Adopt Account-Based MarketingYou may have noticed a recent increase in mentions of account-based marketing (ABM) and heard it’s the next big thing in the B2B marketing and sales space.

Google Trends chart showing the gradual increase in search volume for the term ‘Account Based Marketing’

Google Trends chart showing the gradual increase in search volume for the term ‘Account Based Marketing’

But what is ABM? What should you know about it – and how can you convince your team to buy-in to the benefits?

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LinkedIn Marketing – Top 7 Strategies for Making Connections at Live Events

LinkedIn MarketingEvent marketing, especially when done through LinkedIn, is one of the most effective ways of increasing attendance and engagement for your next event. With over 396 million individuals online, LinkedIn represents a huge opportunity for event promotion. Although most marketers generally prefer to use this platform for lead generation, very few even today have been using it specifically in order to promote their events online.

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