8 Top Tips To Promote Your Business On Social Media
There's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.
1. Make Sure You Have A Social Media Presence
In this day and age, you simply must have a social media presence. If you don't, it can make customers wonder if you really are a legitimate business. If you have a social media presence, and ensure that you keep it updated regularly, then it shows people that you're on top of everything and willing to stay in touch.
2. Be Natural
Social media, as the name implies, helps people connect. If you're going to use it, you need to be sociable and personable on it. Don't over process your posts, and be friendly when you write posts online. Aim for a tone that's friendly, rather than selling to your readers. You want to come across as natural when you write, rather than just another corporation.
3. Use The Right Sites For You
“You need to know where your customers are” says social media marketer Jason Hargreaves at Elite Assignment Help. “You may like Facebook, but they may not be using Facebook. Do your research, and look into what sites they like best. You've got to go to where they are. You also don't need to use every single site, just use the ones your customers are most likely to be on.”
4. Don't Worry About The Latest Craze
There's lots of small business owners who worry because they haven't got onto the latest craze, such as Snapchat. If you can't use it right now, don't worry too much about it. There's only some social network sites that can stand the test of time, like Facebook and Twitter. Snapchat may be popular now, but you don't know if it'll be around a year from now.
5. Analyze What Your Competitors Are Doing
If your competitors are successful, watch them and see what they're doing. They may be employing tactics that you can use for yourself. Follow their accounts and watch them for a while to get tips for how you can run your own account.
6. Think About The Content You're Creating
“When people use social media, they're looking to be entertained. That means you need to create content that's entertaining first, and marketing second”, says content writer Leah Moore from Via Writing. “It's a new way of thinking of marketing, but if you're regularly entertaining your followers, they'll be more willing to buy from you.”
7. Post Regularly
The best way to become credible on social media is to post regularly. When you're first starting out, make sure you're posting often, to ensure that you're staying in the minds of your followers. If you don't, you can leave your page out of date, which can damage your credibility. Create a posting schedule and stick to it.
8. Use Images
No matter what social media site you're using, good images are a must. They'll catch the attention of anyone who's scrolling through their feeds, and stop them. Use good quality images of your own products to get the best results, as stock imagery can make you look somewhat generic.
These 8 tips are designed to help you get started with social media, and start getting followers online. Use them in your strategy and you'll see just how much it can benefit your business.
Mary Walton is an online tutor at Grade On Fire and a proofreader at Bestbritishessays.com. She helps people with content management and brand building. As she provides proofreading services, she also helps at Essayroo, Australian writing service.