The entire purpose of designing an e-commerce website is to make it convenient for users to purchase products and services. A simple way of encouraging conversions is by incorporating CTA (or Call-To-Action) in the website by way of buttons, images and links accompanied by an actionable text that explains to the visitors the outcome of their actions. If your website has been receiving a lot of traffic, but the conversion rate does not seem to be good enough, among the many potential reasons, there often is the lack of well-designed and strategically placed CTAs.
Cyber criminals exploiting a security flaw in unpatched installations of Microsoft’s Windows XP operating system brought many organizations around the world to their knees on Friday 12 May, with their so-called WannaCry ransomware attack that locked users out of their computers’ files.
Maximizer is moving into Concord Pacific’s award-winning One Pacific building in Vancouver’s Yaletown tech-hub. This is our grand return to the downtown core after a six-year hiatus, and a move symbolic of our transformation as a company. Maximizer is moving up in many ways, with 14 staff added in the last six months alone. From today, we’ll be rubbing elbows with software giants at the centre of Vancouver’s burgeoning tech scene. Microsoft Canada’s new office is in plain view — while SAP’s recently renovated lab is just two blocks away.
What do you think is the most influential factor that can make your business profitable? Since you’re dealing with customers, it’s highly likely this factor involves the ability to impact their decisions and buying behavior.
You may have noticed a recent increase in mentions of account-based marketing (ABM) and heard it’s the next big thing in the B2B marketing and sales space.
But what is ABM? What should you know about it – and how can you convince your team to buy-in to the benefits?
Streamline your virtual workforce for success. From sales to SEO management, you can find remote personnel in every industry. However, your virtual workforce still needs to be nurtured like any in-house team. Good news is that there are a few management hacks to keep your remote team a well-oiled machine.
If you want to keep your business moving forward in a powerful way, it is essential to put best practices in place for your remote team. In fact, efficiency and success are absolutely dependent on your remote management skills.
If you ever worked in retail, you know the retail mantra “the customer is always right”. And you will have to repeat this to yourself over and over until you believe it, especially if you come across an obnoxious customer.
There’s just one problem: the customer isn’t always right. They are possibly more human than the customer service providers and thinking otherwise is not just harmful for you, but also for your customers and your business.
In the modern world, businesses must deal with the fact that their buyers are getting smarter and have greater freedom of choice than ever before. As a result, customer expectations are changing too and in order to meet their needs and demands, most companies need to think about adapting their sales process.
You’ve worked hard and spent time, effort and money to build a successful financial advice business with an impressive book of clients. You might be considering selling - whether it’s to begin retirement, merge with another practice or to simply take on a new career path. Regardless of what route you’re going to take, you’ll want to make sure you’re getting the right price for your business. That’s where your plan for succession comes in.
In a survey by PWC, CEOs were asked what their number one concern was for 2017. Seventy-one percent of those polled put customer retention and engagement at the top of their list. And with customers demanding a personalized experience more than ever before, the modern manufacturer has to find new ways to wow them.
CRM solutions go a long way to helping manufacturers gain total visibility over their customers, from lead to service. The challenge however, is finding a CRM that meets the more complex needs of manufacturers. And one that meets your unique needs.
We recognize that each manufacturer has their own set of requirements for supply chain management and flow. Maximizer CRM for Manufacturing was built with this uniqueness in mind, offering a fully customizable environment that you can easily set up to meet the needs of your company.
See how Maximizer CRM puts customer information front and center in our latest release – it’s packed with enhancements that let you know what has changed, find contacts faster and have a better mobile experience.
Regardless of the industry a company operates in, it is becoming increasingly easy to lose touch with the customer or end user. Businesses need to increase sales, which means expanding the number of existing and potential customers, so millions of dollars are poured into marketing.
Customer acquisition is also a big area that attracts a lot of investment these days. The companies require as many clients as possible, so more and more strategies are developed for this purpose.
Cloud computing offers speed, flexibility and cost advantages invaluable to improving your marketing strategies. However, many marketers are still unaware of cloud integration advantages for infrastructure and software, with legacy systems still powering workflow in isolation.
How do CMOs show return on their marketing spend while extending their customer agenda? They provide a highly actionable, consistent experience over multiple channels, but this certainly takes some juggling for marketers.
The wealth management landscape is constantly changing, and the year ahead looks no different for advisors. Technological advances, regulatory changes and shifting demographics are all set to feature heavily in the wealth management and financial advice industry in 2017. Our latest post takes an infographical look at what's set to pose challenges - or opportunities - in the months ahead.
Sales and revenue are, at the end of the day, the vital signs of any organization. The sales focus is still relevant in this era of intense marketing, and invariably the most successful organizations are the ones that are able to drive sales and amp up revenues. Enablers such as cloud computing are bringing significant differences to the way all kinds of businesses manage sales and leverage their data and knowledge to beat competitors.