Blog Entries Archive - Page 4 of 84 - Maximizer CRM

Accelerate Your Business Growth

BY Alison Smith - Head of Marketing EMEA
August 3, 2017

15 day challengeWe're living in a device-saturated world. The multiplicity of technology and the accessibility of information is enabling busy customers to research prior to purchase. Prospects are now in a much stronger buying position, so the power has shifted from the company to the individual buyer. This has significantly changed the complexion of the customer journey.

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Why Alternative Lending Solutions Are Becoming Increasingly Popular With Small Business Owners

BY Isabella Rossellini - Guest Blogger
August 1, 2017

Alternative Lending Solutions Are Becoming Increasingly PopularAre you looking for funding for your small business? For a long time, your only choice would have been to obtain financing through traditional bank loans. This is, however, no longer the case. Nowadays, you will often find that obtaining business loans from alternative lenders is the best choice for your business. Here are a few reasons why.

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7 Steps That Will Help You Write Excellent Product Descriptions

BY Mary Walton - Guest Blogger
July 25, 2017

7 Steps That Will Help You Write Excellent Product DescriptionsYou would think that a good product description is just that: a description of the product that sells it, right? As a matter of fact, the process of writing a really effective description is more nuanced. Here's the 7 steps you should follow to get your products selling out.

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Marketing, CRM & GDPR – The Perfect Storm

BY Ian Moyse - Guest Blogger
July 18, 2017

Marketing, CRM & GDPR – The Perfect StormIn a recent survey, 92.3% said they maintain databases to host information on customers or prospects. With this in mind, GDPR is going to be a huge data nightmare and as you will read below, may lead to drastic steps! Getting data right in CRM has always been a challenge and ongoing investment. Getting it right now is going to be a compliance need.

The GDPR (General Data Protection Regulation), coming into enforcement in May 2018, has significant and far reaching implications for marketers and those responsible for CRM data. It will affect any organisation that collects and/or processes personally identifiably data of any EU citizen. The UK’s Brexit will NOT exempt UK businesses, as GDPR is already agreed and in place ready for enforcement in the UK.

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Advisor Technology: Why it’s Worth the Money

BY John Easton, Director of Wealth Management
July 12, 2017

Advisor Technology: Why it’s Worth the MoneyNot long ago, most advisors managed contacts with the rolodex. But computerization has revolutionized the industry. It continues to evolve rapidly today, with a new financial technology rolling off the production line almost every day. While it’s easy to see how all this change benefits investors, advisors stand to benefit too. Indeed, a recent study by Fidelity Investments shows that “eAdvisors” - those using twice as many technologies as their peers - have more high net worth clients and higher AUM.

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How Enterprise Businesses Can Benefit From A Live Chat

BY Jason Grills - Guest Blogger
July 11, 2017

How Enterprise Businesses Can Benefit From A Live ChatIn order to completely follow up on the customer’s journey, enterprise business organizations need to implement different tools that will allow them to engage their customers the right way. Consumers need to be engaged online in order to create entry points that will lead to a successful purchasing process.

Creating such a customer journey isn’t an easy task. It is important to know which tools to use and how to use them to empower your business and allow customers to take their purchase in their own hands.

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How to ace local SEO without spending big bucks

BY Kirk Sullivan - Guest Blogger
July 4, 2017

How to ace local SEO without spending big bucksLet us start this one with a few rounds of word association. What do the following words remind you of - Golden Gate Bridge, baguette, Big Ben? The answers are quite obvious aren’t they? This is how you should leverage your local SEO as well, giving your users something local to work with.

Adding local content to your website will help you become more visible for a local audience and get better ranks, by giving your users what they want.

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5 Strategies for Engaging Millennial Investors

BY John Easton, Director of Wealth Management
June 27, 2017

5 Strategies for Engaging Millennial InvestorsA radically diverse, globalized and digitally connected generation, millennials are set to take the stage. They already make up almost half the US workforce and will soon hit peak earning potential. Over the next 30 years, they’ll inherit 30 trillion dollars from their baby boomer parents.

The growing clout of the millennial investor represents a huge challenge for financial advisors and companies, at risk of serious disruption. Research shows millennial investors are conservative with their money, don’t trust financial institutions, and are turning by the millions to robo-advisors — now a 55 to 60 billion dollar industry. According to a 2014 report by UBS, just 14 percent of surveyed millennials said they would consult a financial advisor on a major decision, as opposed to 40 percent of non-millennials.

10 Best Customer Service Methods That Increase Sales

BY Chris Richardson - Guest Blogger

Best Customer Service Methods That Increase SalesCustomer service has recently become one of the most important parts of the consumer journey. Companies don’t only sell products, but also offer a comfortable buying experience to the purchasers, in an attempt to create a solid base of loyal consumers. It is now very easy to leave reviews and feedback about a brand through social platforms, so both negative and positive comments concerning customer service have a huge impact on sales.

Therefore, many companies are trying to improve their customer services, having in mind that the customer journey is evolving . In this article, we will present you the 10 best customer service methods that can increase sales.

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Maximizer CRM Wealth Manager Gets a New Name

BY John Easton, Director of Wealth Management
June 20, 2017

Maximizer CRM for Financial AdvisorsBack in 2012, when Maximizer CRM Wealth Manager was first launched, the mission was simple—provide a client relationship management solution for wealth managers. We accomplished this remarkably quickly and with each release, developed our solution beyond the expectations of the market and our customers. As our product evolves, we thought the name should change too—which is why we’re introducing Maximizer CRM for Financial Advisors.

5 Tips To Build Employee Motivation and Morale

BY Harper Brenning - Guest Blogger

5 Tips To Build Employee Motivation and MoraleEmployers play a major role in improving their workers’ motivation and morale. Low morale and motivation can quickly lead to poor cooperation and decreased productivity at the workplace. This can in turn hinder the business from reaching its goals and achieving the required amounts of success. It is thus vital to come up with effective strategies to build employee motivation and morale. Here are my top five strategies to improve your employees’ morale and productivity.

Introducing Maximizer Connect for Excel Quotes

BY Noel Forst, Former Product Marketing Manager - Americas
June 15, 2017

Successful CRM users understand that their system acts as a central repository of customer and prospect information. When used effectively, it empowers salespeople to track and qualify incoming leads, and enables management to visualize their sales pipeline at both the company and rep levels.

But getting the best return-on-investment from your CRM ultimately depends on realizing productivity gains: salespeople – from reps to the director – need to complete tasks in as few clicks as possible.

Top 4 Tips to Working Successfully with Retirement-Age Investors

BY John Easton, Director of Wealth Management
June 14, 2017

ips to Working with Retirement-Age Investors
2015 marked a demographic milestone: for the first time ever, there were more people in Canada aged 65-plus than there were under age 15. By 2036, one in four Canadians could be 65 or older.

The Rise of SMAC

BY Zachary Jarvis - Guest Blogger
June 13, 2017

The Rise of SMACThe Internet of Things. The Third Platform. Social, Mobile, Analytics and Cloud – or SMAC, for short. The rise of SMAC seems meteoric and pervasive. People who don’t have a smartphone or use social media are outsiders, rather than the norm. So how did this come to be?

What Type of Social Sharing Benefits your Search Rankings?

BY Christelle Macri - Guest Blogger
June 8, 2017

What Type of Social Sharing Benefits your Search Rankings?Every business should understand the power of social networks. Their combination of size, low barriers to entry and the speed with which information can be distributed are huge factors to their continued success. It also makes social sharing a tremendous opportunity, but one which must be used with care. Not all social sharing makes sense – indeed, some types may even damage your standings in those all-important search rankings.

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