Blog Entries Archive - Page 4 of 86 - Maximizer CRM

Maximizer CRM 2018 is here

BY Vivek Thomas - President
October 18, 2017

#M2018 CRM 2018 is here

Connecting you like never before 

Your business pays a steep toll for disconnection. Employees spend more time switching between apps than using them; while you struggle to coordinate your team and get visibility across your business.  

But what if there was a way to quickly connect your business, with collective intelligence on customer preferences, history and status? 

Well, now there is. Today's release, Maximizer CRM 2018, helps you bring everything together, quickly and easily, so you connect with your customers, prospects and business partners like never before. 

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Increase Your Referability by Being Helpful

BY Tyler Hoffman - Guest Blogger
October 17, 2017

Increase Your Referability by Being HelpfulAsking for referrals for many of us can feel awkward and unnatural. Too many times the focus is on the work recently completed or the products and services just purchased as a means to prompt the question “who else do you know?”. Doing a “good job” or implementing a “great strategy” and aligning the referral request to those outcomes is a clunky way to cultivate referrals.

An alternative view is to design an experience for the client that is so amazingly beautiful and deliberately [over-the-top] helpful that you don’t even need to ask, they feel compelled to share you. Almost as if the experience you intentionally designed for them cast a spell of urgency in their brain, causing an immediate feeling and sheer need to introduce you to their high-value contacts.

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Why Social Media Plays A Big Part In The New Customer Journey

BY Alison Smith - Head of Marketing EMEA
October 12, 2017

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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10 Passive Income Ideas for Small Businesses

BY Nick Rojas - Guest Blogger
October 10, 2017

10 Passive Income Ideas for Small BusinessesAs a small business owner, managing your time is an important part of your job. When you’re actively engaging in the necessary tasks to keep your business running, finding new ways to turn a profit can be difficult.

One good way to keep money coming in is to begin generating passive income. Passive income allows you to remain focused on your business for the majority of your time, while still earning money from other ventures that don’t require your attention. Here are 10 ideas you can start using today.

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Building Ideal Buyer Personas

BY Alison Smith - Head of Marketing EMEA
October 5, 2017

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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8 Top Tips To Promote Your Business On Social Media

BY Mary Walton - Guest Blogger
October 3, 2017

8 Top Tips To Promote Your Business On Social MediaThere's no doubt that if you're running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here's 8 tips that will help you promote your business and get more customers through social media.

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Take the Guesswork out of your Strategy

BY Diego Lunardi, Head Of Business Development - EMEA
September 28, 2017

Take the Guesswork out of your StrategyYou are in business to make a profit. Can you reliably tell which customers are helping fulfil that goal? You have probably identified the customers that interact with you most frequently, but does their frequency realistically mean they will bring you profit?

The reality is that not all customers are created equal; in fact, some require such significant support that they can rapidly eat into your profitability or even generate a loss.

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Financial Education & Millennials – Laying the foundations for potential clients

BY Niall Auburn, Marketing Specialist - CRM Wealth Manager
September 27, 2017

Millennials are a trending topic for Financial Advisors – for good reason. They are slated to become the biggest demographic in history and hold the keys to tomorrow’s wealth. Yet while millennials are set to succeed in the workforce, with the highest levels of educational attainment ever, a recent study published by the National Endowment of Financial Education and George Washington University found they lacked financial capability. Only eight percent of surveyed millennials showed high levels of financial knowledge, while just a quarter (24 percent) demonstrated a basic understanding of how to manage their money.

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How Social Media Can Help Businesses Steer Clear of Debts

BY Isabella Rossellini - Guest Blogger
September 26, 2017

How Social Media Can Help Businesses Steer Clear of DebtsSocial media plays a vital role in the way companies communicate with their target audiences and with each other. Over 3 billion people use the internet, and over 2 billion are currently using some form of social networking channel. Most businesses start out on a line of credit or a business loan. To exact the most of each business opportunity that comes your way, you need to make the most of your social media marketing efforts as well. If you are currently running an online business without a social media presence, you are missing out on the lion's share of business profits.

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Addressing The Need To Change And Getting The Very Best From Your Teams

BY Mike Richardson, Managing Director - EMEA
September 21, 2017

Addressing The Need To Change And Getting The Very Best From Your TeamsA 5 Tip guide to team buy-in

Your business may recognise the need to change, embrace new processes or implement a cutting edge piece of equipment or software. As much as the need for change is acknowledged, it’s possible you may find your biggest challenge is getting company-wide buy-in. Resistance to change can be due to numerous reasons, but the underlying explanation is often connected to emotions. Perhaps it’s the fear of the unknown, apprehension that the change will result in a loss of position or control, shifting priorities, apprehension over having to learn new systems or the secret worry about appearing inept. Other areas of concern could be that the change will bring a greater workload or staff have had previous experiences where poor execution caused turmoil.

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Why Should You Back Up Corporate Data for The Security of Your Company Information?

BY Sujain Thomas - Guest Blogger
September 19, 2017

Why Should You Back Up Corporate Data for The Security of Your Company Information?When it comes to your business, you will find that your data and information are constantly at risk and under threat. There are thousands of hackers out there with malicious intent, eager to break into your system and seize sensitive data. You should be cautious and prepared to tackle such unscrupulous individuals and protect your computer and IT systems from cyber security attacks. It is here that you need professionals that are experienced and adept in fighting cybercrimes, to ensure your data is free from intrusion from every angle.

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5 Reasons Why Attending An Event Moves You From Credible To Incredible

BY Amanda Stockhill - Content Specialist EMEA
September 14, 2017

5 Reasons Why Attending An Event Moves You From Credible To Incredible“Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow.

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How to make the most of your startup marketing budget

BY Nick Rojas - Guest Blogger
September 12, 2017

How to make the most of your startup marketing budgetMoney is often tight in a startup - with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts!

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Segment for success

BY Alison Smith - Head of Marketing EMEA
September 7, 2017

Segment for successData. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.

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Use These Tips And Services To Outsource Your Content

BY Mary Walton - Guest Blogger
September 5, 2017

Use These Tips And Services To Outsource Your ContentContent is indeed king these days, and that means you need to be posting content regularly on your own site. However, you may not be able to create your own content in house. You may not have the staff or the time to craft something great. That's why outsourcing content creation is becoming so popular. Here's some tips and services you can use to hire the best writers and get the best content possible.

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