A Day in the Life of a Productive Mobile Sales Person

BY Maximizer
June 6, 2013

Most business people involved in using customer data to market or sell directly via mail, SMS, social media messaging and other digital channels are at least vaguely aware that profound changes in regulation in this area are coming and they are going to have to do something – something pretty big in fact – to meet new rules sooner rather than later.

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Are You Getting What You Asked For?

BY Maximizer
March 21, 2013

It happens all too often that what you see is not what you get. Some times this is due to misrepresentation, such being fed last years’ Grand National losers when you actually wanted a ‘Beef’ burger. But most are more subtle and more sophisticated in relying on your perceptions rather than reality.

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