Why Social Media Plays A Big Part In The New Customer Journey

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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Building Ideal Buyer Personas

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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8 Top Tips To Promote Your Business On Social Media

8 Top Tips To Promote Your Business On Social MediaThere’s no doubt that if you’re running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here’s 8 tips that will help you promote your business and get more customers through social media.

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5 Reasons Why Attending An Event Moves You From Credible To Incredible

5 Reasons Why Attending An Event Moves You From Credible To Incredible“Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow.

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How to make the most of your startup marketing budget

How to make the most of your startup marketing budgetMoney is often tight in a startup – with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts!

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Segment for success

Segment for successData. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.

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Catch and keep prospects

Catch and keep prospectsGrowing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.

Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.

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Content Marketing Methods That Still Work And Are Safe

Content Marketing Methods That Still Work And Are SafeManaging your website can be cumbersome, especially with the ever growing competition and customer demands. This is because although the virtual platform is a smart way to venture out into the global market, it requires a fair investment of time and effort. Also, the transparent framework is more of a hindrance bringing all your shortcomings to the fore. Content marketing and management is the need of the hour; discussed below are the top 5 content marketing solutions that are still effective and absolutely safe to use.

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Five Out-Of-The-Box Email Marketing Tactics That Can Really Boost Your Sales

Five Out-Of-The-Box Email Marketing Tactics That Can Really Boost Your SalesEven though you may have refined your email marketing strategy very well, you should always be on the lookout for chances of improvements. The reasons why businesses use email are plenty: promoting products and services, building brands and relationships with both customers and leads, as well as generating online and offline sales. Companies can reap a large number of benefits from well-executed email marketing campaigns and also suffer if appropriate tactics are not being used.

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LinkedIn Marketing – Top 7 Strategies for Making Connections at Live Events

LinkedIn MarketingEvent marketing, especially when done through LinkedIn, is one of the most effective ways of increasing attendance and engagement for your next event. With over 396 million individuals online, LinkedIn represents a huge opportunity for event promotion. Although most marketers generally prefer to use this platform for lead generation, very few even today have been using it specifically in order to promote their events online.

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