Understanding Investor Bias to Better Serve your Clients
While many individuals argue they are rational, independent thinkers, the reality is we’re all human and subject to biases, shaped by our experiences and emotions. And nowhere is this more evident than in investing.
According to a recent report from BMO Wealth Management, “Generational Perspectives”, people of the same generation demonstrate similar biases when it comes to handling their money.
As an advisor, part of your job is helping clients put “head over heart” when it comes to building a diversified portfolio, protected against risk. By understanding their common mistakes, you can better coach clients on how to reach their long-term goals.Read More >