Increase Your Referability by Being Helpful
Asking for referrals for many of us can feel awkward and unnatural. Too many times the focus is on the work recently completed or the products and services just purchased as a means to prompt the question “who else do you know?”. Doing a “good job” or implementing a “great strategy” and aligning the referral request to those outcomes is a clunky way to cultivate referrals.
An alternative view is to design an experience for the client that is so amazingly beautiful and deliberately [over-the-top] helpful that you don’t even need to ask, they feel compelled to share you. Almost as if the experience you intentionally designed for them cast a spell of urgency in their brain, causing an immediate feeling and sheer need to introduce you to their high-value contacts.Read More >