Now Available! Maximizer CRM for Manufacturing

In a survey by PWC, CEOs were asked what their number one concern was for 2017.  Seventy-one percent of those polled put customer retention and engagement at the top of their list. And with customers demanding a personalized experience more than ever before, the modern manufacturer has to find new ways to wow them.

CRM solutions go a long way to helping manufacturers gain total visibility over their customers, from lead to service. The challenge however, is finding a CRM that meets the more complex needs of manufacturers.  And one that meets your unique needs.

We recognize that each manufacturer has their own set of requirements for supply chain management and flow. Maximizer CRM for Manufacturing was built with this uniqueness in mind, offering a fully customizable environment that you can easily set up to meet the needs of your company.

 

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CRM as a System of Engagement

Maximizer CRM 2017 system of engagementMaximizer has been helping businesses grow since we were founded in 1987, shipping over 1.6 million licenses to over 150,000 customers worldwide since then. Throughout our almost 30 year history, Maximizer CREW members and our certified business partners have helped customers succeed by giving them the insight needed to grow their businesses. With Maximizer CRM 2017, we continue to expand on that, by rolling out a solution that helps improve customer engagement at every point of interaction.

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Maximizer CRM 2017 is here!

Maximizer CRM 2017

Drum roll please – launch day is here and the product team is super excited (and a bit relieved) to share Maximizer CRM 2017 with folks across the globe.

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How to improve your performance with one simple zap!

Maximizer Connect for use with ZapierThe concept of integrations for making life easier and simpler has been around for a long time. One of the early integrations I found really useful was the remote control for the television. The ability to use a device to control how the TV operated without leaving the comfort of my couch was mind blowing.

At the time, the integration was very basic – it only had four buttons, one each for moving the channel up/down, one for volume and another for power. Simple, but mind blowing. Another integration that changed my life was the garage door opener. This wonderful device opens and closes the garage door with the click of a button, saving me from going out in the cold Canadian winter to fight with a frozen door. Instead, from the comfort of my Mom’s warm car, I got to press a little button, watch the door magically rise, and off we’d go to hockey practice at 4 am.

As simple as these integrations are, they were revolutionary at the time. Now, they are part of our day to day lives. We’ve come to trust their dependability and consistency.

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CRM for manufacturing companies

CRM for manufacturing companiesIf the much trumpeted “March of the makers” is to play its part in driving economic recovery, then finding buyers for manufactured product is essential. Making on its own will not drive economic growth –it will only come when those goods are sold. Customer Relationship Management (CRM) could be the difference between success and failure,but manufacturing companies are very different to other industries. What works in the financial services sector doesn’t always work for the engineers, fabricators and component suppliers that drive manufacturing.

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Why ERP is no longer enough

Manufacturing - ERP, CRM, customer journey Manufacturing along with other industries has seen a significant transformation in the last two decades. From being a distribution centric industry, it has moved towards customer centric, as inventory is losing its life span. Every month or quarter, products are changing their shape and form, all due to extreme innovation.

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Manufacturers – What is the difference between CRM and ERP?

Success from integrating CRM and ERPIf you manage a Manufacturing company you probably have an ERP solution; but do you also have CRM software? What’s the difference? And if you have an ERP do you need a CRM? But CRM ensures you have customers to buy the product being manufactured with processes managed by your ERP! Confused?

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