Take the Guesswork out of your Strategy

Take the Guesswork out of your StrategyYou are in business to make a profit. Can you reliably tell which customers are helping fulfil that goal? You have probably identified the customers that interact with you most frequently, but does their frequency realistically mean they will bring you profit?

The reality is that not all customers are created equal; in fact, some require such significant support that they can rapidly eat into your profitability or even generate a loss.

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Addressing The Need To Change And Getting The Very Best From Your Teams

Addressing The Need To Change And Getting The Very Best From Your TeamsA 5 Tip guide to team buy-in

Your business may recognise the need to change, embrace new processes or implement a cutting edge piece of equipment or software. As much as the need for change is acknowledged, it’s possible you may find your biggest challenge is getting company-wide buy-in. Resistance to change can be due to numerous reasons, but the underlying explanation is often connected to emotions. Perhaps it’s the fear of the unknown, apprehension that the change will result in a loss of position or control, shifting priorities, apprehension over having to learn new systems or the secret worry about appearing inept. Other areas of concern could be that the change will bring a greater workload or staff have had previous experiences where poor execution caused turmoil.

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5 Reasons Why Attending An Event Moves You From Credible To Incredible

5 Reasons Why Attending An Event Moves You From Credible To Incredible“Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow.

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Segment for success

Segment for successData. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.

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Catch and keep prospects

Catch and keep prospectsGrowing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.

Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.

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Accelerate Your Business Growth

15 day challengeWe’re living in a device-saturated world. The multiplicity of technology and the accessibility of information is enabling busy customers to research prior to purchase. Prospects are now in a much stronger buying position, so the power has shifted from the company to the individual buyer. This has significantly changed the complexion of the customer journey.

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Advisor Technology: Why it’s Worth the Money

Advisor Technology: Why it’s Worth the MoneyNot long ago, most advisors managed contacts with the rolodex. But computerization has revolutionized the industry. It continues to evolve rapidly today, with a new financial technology rolling off the production line almost every day. While it’s easy to see how all this change benefits investors, advisors stand to benefit too. Indeed, a recent study by Fidelity Investments shows that “eAdvisors” – those using twice as many technologies as their peers – have more high net worth clients and higher AUM.

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Ransomware attack cripples companies worldwide

Ransomware attack cripples companies worldwideCyber criminals exploiting a security flaw in unpatched installations of Microsoft’s Windows XP operating system brought many organizations around the world to their knees on Friday 12 May, with their so-called WannaCry ransomware attack that locked users out of their computers’ files.

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Maximizer CRM 2017 is here!

Maximizer CRM 2017

Drum roll please – launch day is here and the product team is super excited (and a bit relieved) to share Maximizer CRM 2017 with folks across the globe.

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Unhacked, cloud and backup providers with the strongest security today

cloud and backup providers with the strongest security todayHow relaxed do you feel when you roam around with your car keys, whose duplicate versions have been stored as a backup in a safe place?

And while availing the services of cloud backup providers for your business’ data, the same feeling is bound to exist. After all, your local data would be backed up online on one or more servers that are safeguarded by the service providers. You also use backup services. In this way, when your local data is no longer available (due to it being deleted or because of any other similar reason), you can quickly restore it from the cloud.

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