5 Benefits of centralising your business data

5 Benefits of centralising your business dataBusinesses continue to collate more and more data. However, what is key to a company’s strategy is the successful interpretation and application of customer data. To get the best results, managing and maintaining key information requires a structured and well-planned strategy. But before you can analyse your findings, centralising your dispersed data via a single platform and by definition, creating ‘one single version of the truth’ is the first step on the road to data management success.

In this blog, we highlight 5 reasons why centralising data will enhance your business.

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Why Social Media Plays A Big Part In The New Customer Journey

Why Social Media Plays A Big Part In The New Customer JourneyWhat does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your reputation and stop the customer journey in its tracks. Today, an active social media presence is taken as a sign of a sound, reliable brand.

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Building Ideal Buyer Personas

Building Ideal Buyer PersonasYou have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas.

These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to help you attract and relate to your customers as real people rather than just numbers. The creation of personas was, at one time, only practiced by large corporates; however, as competition grows, it’s increasingly important to have targeted, relevant communications.

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Segment for success

Segment for successData. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? One word: segmentation.

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Catch and keep prospects

Catch and keep prospectsGrowing competition has forced businesses to become more and more creative in their attempts to capture the imagination of the buying audience. As imaginative as sales tactics are, they have revolved around one very simple principle: a strong promotional sales message with the aim of a prospect talking to a salesperson leading to a purchase.

Yet in recent times, the sales model has undergone a radical change. Customers have access to multiple sources of information to conduct their own research before they buy, rather than the traditional route of seeking advice from a brand’s sales team.

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Do You Want To See Yourself In Print?

Do you want to see yourself in print? Imagine increasing sales by 29%. Picture the ability to improve productivity. Visualise simplifying the necessary daily grunt tasks. Is this business Nirvana? Interestingly, all of those statements are the genuine benefits a company can experience when they implement a Customer Relationship Management solution (CRM). Better still, CRM isn’t a stand-alone option that brings automation and efficacy to just one part of a business. CRM can benefit every single department by uniting marketing, finance, sales, logistics and customer service. With all those proven advantages, the opportunity to write reams of positive articles on this subject are endless.

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Accelerate Your Business Growth

15 day challengeWe’re living in a device-saturated world. The multiplicity of technology and the accessibility of information is enabling busy customers to research prior to purchase. Prospects are now in a much stronger buying position, so the power has shifted from the company to the individual buyer. This has significantly changed the complexion of the customer journey.

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New Evidence on CRM Success and Value!

New Evidence on CRM Success and Value! InfographicInvestment in CRM requires commitment, both in financial and resource terms, so understanding the return on that investment is critical to assessing its success within a business.

For small and medium-sized organisations (SMEs), conveniently available evidence of peer CRM experiences, benefits gained and the solution features which helped them achieve those benefits provide insight which SMEs can immediately reference, either to make that initial CRM investment or to gain a better return on their existing CRM.

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