Are You Making These 5 Social Media Mistakes?
Most businesses now use social media as a marketing, lead-generation and customer-service tool. Yet, despite the widespread use of social media, many businesses are inadvertently damaging their brand through their efforts, rather than growing and building their business.
Here are 5 mistakes that you may not know you are making on social media
1. Focusing on the selling part
Some companies fail to remember that their social media pages are created, not for the sole purpose of selling, but to establish a relationship with their chosen market. Sales-related posts are major turn-offs for potential customers. Remember that taking the time to promote your business through providing valuable content to your audience will increase the number of sales leads you generate; so don’t push the hard sell on social media.
2. Paying too much attention to the number of followers
Quality is more important than quantity. You may have a considerable number of followers but have they interacted with your business? Focusing on quantity doesn’t make sense if they don’t convert to customers. What you need to do instead of chasing followers is to cultivate a number of followers who see your business and the content you promote as valuable, so they interact and become qualified marketing leads.
3. Sharing content before you review it
Sharing content from other business owners is a good way to network, but be wary of sharing content that you have not reviewed yourself. A catchy headline can trick people into thinking that a piece of content is something it is not. Spammers use clever headlines and strong introductions to disguise their thinly-veiled marketing content. Some articles, no matter how well-written, are just plain inaccurate. Avoid sharing content unless you have reviewed it yourself and support the overall message.
4. Not addressing negative comments written on your profile
Remember that it's called social for a reason. So, you want to make sure you're connecting with your customers, whether it is positive or negative. You want to make sure to answer your customers, connect with them and show your entire audience on social media that you really care about what they have to say. Not addressing negative comments has derailed more than its fair share of social media campaigns, and could damage your brand and business.
5. Failing to implement tracking
According to Social Media Examiner, less than a quarter of companies actively keep track of what’s working across social media. The only way to see if what you’re doing is working is by implementing tracking. By tracking your posts, you’ll be able to see if you’re reaching your goals and metrics, and know if your activity on social media is generating traffic for your website.
Bonus tip: not using other management tools
Managing all of your social media accounts can be a very time-consuming process. Luckily, there are a host of social media management tools that can help you stick to your various posting schedules.
A few of the most common tools include: Hootsuite, Buffer and Sprout Social. Plus, many Marketing Automation Software solutions offer similar scheduling suites. But the common functionality for all these tools is to enable you to schedule your content, track the results of your campaigns and have other team members keep tabs on your social media posts.