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Giving Back to Our Communities

Maximizer works continuously to make the world we live in a little bit better, one small step at a time.


Food Banks

Maximizer is a proud supporter of the Greater Vancouver Food Bank Society (GVFBS) and the Bracknell Food Bank. The GVFBS is a non-profit organization with a goal to empower those in need by providing access to healthy food, education and more. The Bracknell Food Bank is part of a national Food Bank network that distributes nutritionally balanced emergency food to people in crisis, and works towards breaking the cycle of poverty by connecting those in need with agencies who offer further support.


Race4Life – 5Km Muddy Challenge

In September 2015, Sandra Andreasen (Finance Administrator), Samantha Feerick (Channel Manager), Becky Brown (Marketing Executive) and Anita Holley (Head of Marketing) from the EMEA office are taking on the Race For Life Muddy 5km for Cancer Research UK. The dirty divas will kick Cancer’s butt in muddy stilettos! Or maybe trainers are a better option for tackling the muddy obstacle course at Windsor’s Dorney Park – please feel free to donate and support the fight against Cancer.



Since 2012 Maximizer is proud to be an ongoing supporter of the Kidsafe Supporters Club for Berkshire, helping local children stay safe and sound through road safety, drug awareness, vandalism prevention and more. Kidsafe provides safety posters, leaflets and games to primary schools across the country to ensure kids remain safe. Their unique approach helps get the message across to children in a fun yet informative way.


Comic Relief – Cupcake Sales

Every 2 years, Jo Popovic (Software Assurance Administrator – EMEA) bakes delicious cupcakes and donates all proceeds to support Comic Relief. This March was no different. Tescos generously donated the ingredients Jo used to cook up a storm, creating over 250 cupcakes, each adorned with white-cream-icing and red cherries to mirror the Comic Relief red nose campaign. Hats off to Jo, who raised a fattening £250!


Easter Egg Mountain

Bracknell-based recruitment firm Reed challenged local businesses to donate Easter eggs for the Sebastian’s Action Trust, The Children’s Ward at Heatherwood Hospital and Larchwood, a short term care unit for children and young people with disabilities. With Maximizer’s help, Reed matched donations ‘egg for egg’, laying 700 eggs on the respite home’s grounds for an Easter Egg Hunt.


Olympic Torch Relay Community Celebration

Maximizer’s EMEA office teamed up with a local Infant and Junior School, Holly Spring, to share in the excitement of the Olympic Torch Relay. Over 150 students and families were treated to refreshments and festivities. Mrs. Donkin, Head of Holly Spring Juniors, described the afternoon as “A great community event, it’s fantastic to see companies like Maximizer Software supporting the community by arranging such a lovely afternoon.”


MacMillan 4×4 Challenge

For two years running, Maximizer sponsored Team 74 (comprised of Nick Helm and Simon Carter) in the Macmillan 4×4 UK Challenge Event, organized by 4×4 enthusiasts who help victims of cancer and their families by raising money for Macmillan Cancer support. Team 74 raised £1350 during the event.


Ironman Triathalon Fundraiser

In 2011, Maximizer’s Head of Services Andrew Heriot and team joined the Henley Challenge, an Ironman triathlon that raises money for Marie Curie Cancer Care. Completing a 3.8 km swim in 15°C water, 180 km bike ride and 4 lap marathon course in 13:32:22, the dedicated team raised £1,935.


Project 125

Mike Richardson and Matthew Ranger participated in a cycling event to raise money for the Project 125 fundraiser organized by youth group LIFE, to help girls in Zambia complete their education. In 2011, the duo raised approximately £2,000 towards the Group’s goal of £125,000.


Clothing Drives

Maximizer employees donated over 100 bags of clothing to Dress for Success and Big Brothers Vancouver in the past 2 years. Dress for Success promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools to help women thrive.

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