Resources & Links

The following links provide useful resources to help develop, market and manage your ecBuilder web site.

Search Engine Submission Strategies & Tools

Submission to Search Engine submission is one of the most effective ways to promote your ecBuilder web site.  ecBuilder comes with built-in Search Engine submission capability.  The following links provide tips on title/keyword selection and other Search Engine promotion strategies.

How to Write a Compelling Web Page Title
Would you judge a book by its cover? Yes. By its title? Of course. In the same way, you must develop an engaging title for each page in your company's website, if you expect people from a search engine to pay you a visit. The title, which is found at the very top of your Web page between <TITLE> tags, will show up as a hyperlink on AltaVista, Yahoo, Infoseek, WebCrawler, HotBot, and Excite.

Making Key Phrases Work for Your Site and the Search Engines
Does your site rank highly for key phrases that no one searches on? If no one is searching on your key phrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords.

Search Engine Optimization Guide
Collection of articles and resources that will help you learn about search engine optimization. Find out what best practice methods are, what common myths exist, and what you need to know to get your site ranking well.

bruceclay.com URL Ranking Methodology and Promotion Tools
The objective of search engine optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and promotion advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

Search Term Suggestion Tool
Not sure what search terms to bid on? Enter a term related to your site and this free tool will show you: a) related searches that include your term, b) how many times that term was searched on last month.

Free Search Engine Ranking Report and Web Site Ranking Checker
Find out where your web site ranks in Google, Inktomi, and AltaVista free! Discover your domain's page ranking and analyze the results of a particular keyword search!

Google Toolbar
Download this free tool and use this frequently to check rankings and to investigate backward links to sites.

Alexa Toolbar
Download this free tool and use this to check Google rankings plus traffic statistics including daily history in a nice graphical presentation.

WordTracker
WordTracker is an online keyword generator that builds lists of similar search terms from keywords entered by using a database of 340 million search queries.

Web Marketing

Every web site needs a web promotion strategy.  The following resources give you all the information about promoting your ecBuilder web site.

Web Ad.vantage Free Marketing Tips
Web Ad.vantage is a full service Internet marketing, advertising, and public relations firm. Sign up for our award winning e-mail Internet marketing tips today!

Linking Strategies that Improve Traffic to Your Site
Many people look at developing links to their site as a way to improve "link popularity" for better search engine ranking. But they overlook the traffic that such links can bring to a site on their own. Linking strategies serve a dual function for significant traffic in their own right as well as improving search engine rankings.

Web Marketing Today
A free monthly electronic newsletter to help business people learn how to market their products and services more effectively by means of a Website, and to provide on-going support, encouragement, and marketing ideas for Web marketers worldwide. The newsletter focus on marketing strategies which can be accomplished with the limited budgets typical of small to medium-size businesses.

Marketing to Customers and Managing Customers

Now that you have created your ecBuilder web site and learned to promote your site.  It is important to track and manage the relationship with your customers.

Maximizer Enterprise CRM Solution
Maximizer Enterprise 7.5 is a complete Customer Relationship Management (CRM) software solution for small and medium-sized businesses and corporate divisions of large companies. By integrating sales and contact management, marketing, and customer service & support software tools into one affordable solution, Maximizer Enterprise 7.5 helps you realize your customer management goals: plenty of profitable and satisfied customers.

Email Marketing AutoResponder
The Follow Up Marketing Solution you have been asking for. The best designed and easiest to use Automated Responder Software System available today.

Mass Lists.com
Bulk Email Addresses and Targeted Email Lists at the lowest prices online! Learn how to compose professional bulk email campaigns with our marketing system!