The Company Identity screen allows the Developer to provide a logo, a slogan (or 'mission statement'), and some text describing their customer's Company. Supplying a logo ensures that customers will easily recognize the web site, and the company slogan will leave a lasting impression with shoppers. This information will be displayed on the Home Page of the site, and will be one of the first things that visitors to your site will see. The Company Slogan and the Brief Company Description will appear on this generated Web page as well.